Irina Heppeler
Rickenbach b. Wil
Summary
Results-driven and motivated professional with a strong background in marketing, project, brand, and partner management. Skilled in leading cross-functional international teams, driving successful initiatives, and maximising stakeholder relationships. Proven track record of successful marketing campaigns, strategic project planning, effective relationship-building and delivering impactful results.
Overview
15
15
years of professional experience
Work History
INTERNATIONAL MARKETING MANAGER
FYA-Connect UG
Frankfurt am Main
09.2021 - 11.2023
- Developed a detailed project plan
- Developed and implemented international marketing plans for new product launches.
- Coordinated digital marketing initiatives, including social media and email campaigns worldwide
- Developed international marketing strategies to increase brand awareness across multiple regions
- Collaborated with cross-functional teams to launch targeted marketing campaigns globally
- Created, managed and tracked budgets for international marketing campaigns
- Coordinated internal resources and vendors for the flawless execution of projects
- Analyzed market trends and consumer behavior to inform strategic decision-making processes
- Analyzed local markets to identify potential customers and opportunities for growth.
- Measured project performance
- Managed relationships with external agencies to enhance promotional efforts and reach.
- Established and maintained relationships with third parties/vendors
- Conducted competitor analysis to identify opportunities and threats in various markets.
- Oversaw budget allocation for international marketing projects and resource management.
- Measured and reported performance of all marketing campaigns, and assess ROI and KPIs
- Developed a network of strategic partnerships in international markets
- Monitored market trends, consumer markets and competitors activities
- Coordinated digital marketing initiatives, including social media and email campaigns worldwide
- Provided guidance on language localization efforts across multiple countries
- Etc.
INTERNATIONAL PARTNER MANAGER
Matrix42 AG / EgoSecure Data Protection
Frankfurt
09.2016 - 07.2021
- Led cross-functional teams in implementing innovative data security solutions for clients
- Developed strategic partnerships to enhance data protection services across various sectors
- Coordinated market research to identify emerging trends in data protection technologies
- Managed client relationships to ensure alignment with their data security needs and expectations
- Analyzed competitive landscape to inform strategic planning and product development initiatives
- Provided leadership and guidance to team members while encouraging collaboration across departments
- Identified opportunities for growth by analyzing current trends in the marketplace and making strategic decisions based on those findings
- Participated in industry-related meetings and conferences in order to stay up-to-date on current trends within the field
- Developed and implemented marketing strategies to increase brand awareness and reach target audiences
- Established partnerships with other organizations that would bring value back into the company
- Cultivated long-term relationships with existing clients through consistent communication efforts
- Negotiated contracts between partners or vendors in order to obtain favorable terms for the company
- Managed daily operations of the business including budgeting, forecasting, financial analysis, staffing, and customer service
- Created promotional campaigns to drive sales of new products or services
- Analyzed data from various sources in order to identify areas of improvement within the organization's processes or procedures
- Maintained relationships with key stakeholders, clients, and customers to ensure satisfaction with services provided
- Developed a comprehensive strategy for managing partner accounts in order to maximize profits and minimize expenses
- Etc.
MARKETING & SALES MANAGER
Harry's Swiss Watch Center AG
Lucerne
05.2013 - 09.2015
- Developed marketing strategies to enhance brand visibility for luxury watches
- Managed sales team performance through coaching and training initiatives
- Executed promotional campaigns to drive customer engagement and retention
- Analyzed market trends to identify opportunities for product expansion
- Organized events to showcase new watch collections to potential clients
- Conducted customer feedback surveys to improve service offerings and satisfaction
- Maintained relationships with existing clients by ensuring their needs are met on time
- Managed a team of sales representatives by providing guidance, training, and support when needed
- Analyzed competitor activities in the market and identified opportunities for growth
- Conducted market research to understand customer needs and preferences
- Monitored customer satisfaction levels through surveys and feedback mechanisms
- Developed and implemented sales strategies to target potential customers
- Created and distributed promotional materials to increase brand awareness
- Provided regular updates on progress of activities related to sales and marketing operations to senior management
- Implemented effective pricing strategies according to industry trends and customer segmentation criteria
- Integrated communications campaigns to create awareness, develop pipeline, and bring in new customers
- Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches
- Developed partnerships with external organizations for joint promotions or collaborations.
- Etc.
GLOBAL PROJECT AND MARKETING MANAGER
Saatchi & Saatchi Rus.
Moscow
05.2012 - 09.2012
- Developed integrated marketing campaigns for diverse clients in competitive markets
- Managed cross-functional teams to ensure timely project delivery and alignment
- Analyzed market trends to inform strategic planning and creative direction
- Collaborated with creative teams to produce engaging advertising materials
- Oversaw budget management for marketing initiatives and client projects
- Established strong client relationships through regular communication and updates
- Generated ideas to increase sales through creative promotions
- Created content for promotional materials, including brochures, flyers, and websites
- Maintained relationships with key customers through regular communication
- Analyzed market trends to identify potential opportunities for growth
- Prepared and sent proposals to prospective clients
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion
- Formulated and launched marketing and promotional campaigns to maximize profits
- Organized trade shows and exhibitions to promote brand awareness
- Developed and implemented marketing plans for new products
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty
- Conducted customer research to gain insights into consumer behavior
- Collaborated with internal teams on product launches and advertising strategies
- Represented company at local and trade association meetings to promote products
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
- Identified opportunities for new client acquisition through various marketing channels
- Etc.
SENIOR PROJECT MANAGER
Progression Group, BrandNew Advertising Agency
Moscow
09.2011 - 05.2012
- Collaborated with creative teams to develop innovative advertising concepts
- Facilitated client meetings to align project goals and expectations
- Managed project timelines and resource allocation for client initiatives
- Oversaw budget management and cost control for multiple projects
- Participated in professional development opportunities to stay current with industry trends and technologies
- Produced thorough, accurate and timely reports of project activities
- Identified project needs by reviewing project objectives and schedules
- Managed changes to project scope, project schedule, and project costs using appropriate verification techniques
- Evaluated performance metrics for ongoing projects in order to assess progress towards goals
- Coordinated resources across multiple departments and teams to ensure successful completion of projects
- Etc.
EXECUTIVE BRAND MANAGER
Hachette Filipacchi Shkulev
Moscow
09.2008 - 07.2010
- Developed brand strategies & promoted brand growth and expansion
- Created, executed, and managed marketing programs and campaigns
- Managed brand messaging, positioning, and visual identity to ensure consistency across all touchpoints
- Stayed current on market trends and competitors activity
- Assisted with product development, pricing and new product launches as well as developed new business opportunities
- Analysed market trends and consumer insights to drive product development and enhance brand perception
- Planned and executed all communications and media actions on all channels
- Measured and reported performance of all marketing campaigns, and assessing ROI and KPIs
- Monitored market trends and consumer markets
- Managed day-to-day business activities
- Etc.
Education
MBA - Business Development and Promotion
Lucerne University of Applied Sciences and Arts
Lucerne, CH01.2015
MBA - International Management
Russian Plekhanov University of Economic
Moscow, RUS01.2011
BA - Economics
Russian Plekhanov University of Economic S
Moscow, RUS01.2009
Skills
- International marketing strategy
- Market analysis
- Brand positioning
- Client relationship management
- Strategic partnerships
- Cross-functional collaboration
- Project management
- Creative problem solving
- Effective communication
- Performance measurement
- Global market expansion
- CRM software
- Competitive analysis
- Cross-cultural communication
- Multicultural team leadership
- Partnership development
- International business development
Languages
Russian
First Language
English
Proficient (C2)
C2
German
Advanced (C1)
C1
Timeline
INTERNATIONAL MARKETING MANAGER
FYA-Connect UG
09.2021 - 11.2023
INTERNATIONAL PARTNER MANAGER
Matrix42 AG / EgoSecure Data Protection
09.2016 - 07.2021
MARKETING & SALES MANAGER
Harry's Swiss Watch Center AG
05.2013 - 09.2015
GLOBAL PROJECT AND MARKETING MANAGER
Saatchi & Saatchi Rus.
05.2012 - 09.2012
SENIOR PROJECT MANAGER
Progression Group, BrandNew Advertising Agency
09.2011 - 05.2012
EXECUTIVE BRAND MANAGER
Hachette Filipacchi Shkulev
09.2008 - 07.2010
MBA - Business Development and Promotion
Lucerne University of Applied Sciences and Arts
MBA - International Management
Russian Plekhanov University of Economic
BA - Economics
Russian Plekhanov University of Economic S
Similar Profiles
Muhammad IshaqMuhammad Ishaq
Lecturer at Frontier Science Academy (FYA)Lecturer at Frontier Science Academy (FYA)
Rainer WiesmüllerRainer Wiesmüller
Head Rigger at Topbeam Points UGHead Rigger at Topbeam Points UG
Ryangel Chinbuah AnkrahRyangel Chinbuah Ankrah
Peer Tutor at School Of Engineering, UGPeer Tutor at School Of Engineering, UG
JONAS SCHUMANNJONAS SCHUMANN
Federal Police Detective at Federal Police GermanyFederal Police Detective at Federal Police Germany
Yuliia AnishkinaYuliia Anishkina
Business Development Manager | Team Lead at WOW HOW StudioBusiness Development Manager | Team Lead at WOW HOW Studio