Isabelle Brancart

The Diversity Project Europe is a cross-border and cross-compagny initiative championing a diverse, equitable and inclusive European Asset Management Industry.

Successfully transformed the Swiss entity into a full production and distribution hub, fully aligned with the group’s global strategy. Adapted the operating model to meet both international standards and Swiss regulatory and market specificities. Delivered sustainable growth by balancing global priorities with local client needs and operational requirements.

• Change of shareholders structure aligning with group strategy
• Set up new operational model leveraging off-shore centers of excellence allowing sustainable growth
• Set up of a new sales, client service and marketing structure focused on client segmentation
• Incorporate new on-shore Investment Management capabilities
• Embed inclusion and collaboration into the company culture

Led the MSS strategy for the Swiss onshore market, driving growth and positioning the business locally. Additionally spearheaded business development across Continental Europe for the Asset Managers and Asset Owners segment, expanding client reach and revenue.

• Established local delivery framework for MSS Switzerland, including development of the business case and operational model.
• Developed a collaborative partnership model with Asset Management, Global Banking and HSBC Global Private Bank.
• Launched an external collaboration network involving consultants, legal experts, and industry associations.
• Created the strategy and built the business development team for Continental Europe.

I have designed the strategy of the asset manager segmentation at Credit Suisse, aligning with new governance standards reshaping the financial industry and asset management sector. Successfully defined and deployed the strategy and full value chain, driving cross-functional execution and delivering tangible business impact.

• Provided strategic advisory to the organization to design and implement a forward-looking value chain and business plan.
• Executed strategic programs, short and long term, to ensure business development, profit growth and expansion of the company platforms
• Established a multi juridictions team of sales and product expert
• Built and strengthened cross-divisional and cross-border partnerships to support strategic goals
• Managed segment and P&L

As part of the Executive Commitee of the Bank, I designed and executed strategic initiatives for the Swiss entity, ensuring alignment with the broader European strategy. I Led a structured sales and relationship management framework to drive growth, client engagement, and sustainable performance.

• Global Services: platform management, global custody, fund administration, accounting, transfer agency, execution, securities lending, performance & analytics, reporting, portfolio management, liquidity management, sales and trading, fund distribution
• Optimized cross-border collaboration with SSGA Asset Management, Markets, Complementa, and key European centers (Luxembourg, Ireland, UK), fostering greater alignment, efficiency, and client-focused outcomes.

After the aquisition of Bankers Trust and a consequent transaction with State Street in 2002, the division Global Cash & Securities Services,GSS, has been created within the corporate and investment bank, CIB. As the manager for Europe and later as the deputy head of EMEA I have been part of the original team which has set up the value chain and the coverage model for banks, broker dealers and asset managers. During the 10 years, I have held multiple international assignments, consistently executing efficient strategies fully aligned with the Group’s objectives. Throughout these roles, I have successfully delivered on revenue growth, operational excellence, and strategic goals, driving sustainable performance across diverse markets.

• 2001: Country Head France ( Paris)
• 2002: Country Head Benelux, roll out of Euronext (Paris)
• 2003: Regional Head of Continental Europe ( Frankfurt)
• 2005: Deputy of EMEA ( Zurich) and Country Head Switzerland (Zurich)
• 2008: Global Head of Sales Strategy and project Management (Zurich)
• Management of multicultural team in multi locations with direct reporting lines in a matrix organization.

In this role, I established a dedicated sales team and developed a comprehensive strategy targeting banks across Europe. The cross border coverage encompassed a full suite of products, including brokerage, prime brokerage, Euronext clearing, securities lending, repo, and ADR programs. This integrated approach enabled us to deliver tailored solutions to clients, strengthen market positioning, and drive sustainable revenue growth across the region at a moment where Europe was launching the Euro currency and starting the europeanisation of its infrastructure s

Served as an Asset Management advisor to Ultra High Net Worth individuals and wholesales sales manager to corporate clients, providing tailored investment solutions and strategic financial advice. In parallel, assumed responsibility for marketing coordination in Belgium, supporting brand positioning, client engagement, and business development initiatives.

Trainee program during the transition of JPMorgan’s Benelux business to BNY.

Hired within the framework of the Europe/Latam project led by the European Commission, with the objective of identifying and co-financing bilateral investments between Europe and Chile. The project, sponsored by the Eurochile Foundation in Santiago and the ECIP program in Europe, aimed to foster economic cooperation by facilitating joint financing of projects between banks from both regions, promoting sustainable business development and cross-border collaboration.

The project served as a basis to the master degree paper on Intercultural management (with the collaboration of Eternit Chile and universidad Catholica the Santiago)