Jaimie Guerra
Senior External Relations Specialist
Geneva
Summary
Dynamic external relations and communications leader with two decades of experience in storytelling, program development, and content curation. Adept at managing expert-led initiatives, producing engaging content, and overseeing immersive programs. Proven expertise in strategic communications, partnership building, and audience engagement.
Overview
20
20
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Senior Communications Officer
World Health Organization
Geneva
12.2019 - Current
- Executed communication campaigns and strategies through digital and print media reaching a combined audience of 1B+ in the last year
- Launched a journalism training program across WHO's six regions, defining speakers and programming to foster global knowledge-sharing
- Curated engaging event content for the World Health Assembly and World No Tobacco Day for 5000+ participants
External Relations Officer
World Health Organization
Geneva
10.2017 - 12.2019
- Designed and implemented advocacy strategies to strengthen WHO’s external relations and influence and to increase collaboration opportunities.
- Negotiated partnerships and developed engagement strategies for key initiatives, including WHO’s Investment Case.
- Organized high-profile events, including the Inaugural Partners Forum, ensuring seamless execution and impact.
Content Analyst
World Health Organization
Geneva
08.2014 - 10.2017
- Spearheaded the development of digital community platforms and health information websites
- Managed editorial content, including WHO’s global newsletter, feature stories, and country reports
- Generated fresh ideas for new content topics based on audience interests, analysis, and trends.
Journalist & Co-Host
World Radio Switzerland
Geneva
09.2013 - 07.2014
- Researched and gathered information to write 5+ original local and national news stories per day
- Produced select segments for BBC World Business Report
- Led social media strategy and audience engagement efforts, increasing online audience by 75%
- Negotiated media partnerships and coordinated events
Media & Event Project Manager
Tech Tour
Geneva
05.2012 - 09.2013
- Organized high-profile international health technology conferences for 1000+ people, securing sponsorships and partnerships
- Managed press relations, scheduled interviews, and executed media strategies to enhance event visibility
- Implemented digital and social media strategies to engage industry stakeholders
- Conducted thorough post-event evaluations for continuous improvement in future projects.
Education
Master of Business Administration (MBA) - Corporate Social Responsibility
University of Geneva
Switzerland 01.2016 - 01.2018
Certificate in International Relations -
University of Geneva
Switzerland 10.2011 - 01.2012
Bachelor’s Degree - International Studies & Public Relations
University of Dayton
United States 01.2003 - 01.2007
Certificate in Intercultural Communication Program -
Chaminade University of Honolulu
United States 01.2004 - 01.2005
Skills
Content Curation
Program Development
Engagement
Cross-Functional Collaboration
Public Speaking
Strategic Communications
Timeline
Senior Communications Officer
World Health Organization
12.2019 - Current
External Relations Officer
World Health Organization
10.2017 - 12.2019
Master of Business Administration (MBA) - Corporate Social Responsibility
University of Geneva
01.2016 - 01.2018
Content Analyst
World Health Organization
08.2014 - 10.2017
Journalist & Co-Host
World Radio Switzerland
09.2013 - 07.2014
Media & Event Project Manager
Tech Tour
05.2012 - 09.2013
Certificate in International Relations -
University of Geneva
10.2011 - 01.2012
Certificate in Intercultural Communication Program -
Chaminade University of Honolulu
01.2004 - 01.2005
Bachelor’s Degree - International Studies & Public Relations
University of Dayton
01.2003 - 01.2007