Jermaine Pierre LAING
Langenthal
Summary
Adaptive Marketing Manager with brand management, content creation, and email marketing expertise, recognized for developing and executing innovative marketing strategies that drive engagement. Demonstrates exceptional communication and time management skills, effectively leading campaigns that enhance brand visibility. Proficient in Google AdWords and PowerPoint, leveraging analytical insights to optimize performance and achieve organizational goals.
Overview
18
18
years of professional experience
Work History
Marketing Manager
UMushroom AG
Zurich
10.2023 - 02.2024
- Develop and implement innovative marketing strategies.
- Conduct market research to identify target segments and opportunities.
- Collaborate with teams to create compelling content.
- Monitor and optimize campaigns across various channels.
- Coordinate promotional events and product launches.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Marketing Communication Specialist
CTC Resourcing Solutions
Basel
05.2022 - 02.2023
- Further development of the marketing and communications strategy for the CTC group of companies in Switzerland and Germany.
- Generated and edited target group-specific content.
- Project planning of all marketing activities for different channels (digital and non-digital), including further development and maintenance of the website (administration and WordPress installations), posting of testimonials, and seasonal and current topics on LinkedIn and Xing.
- Planning of internal and external events, as well as training.
- Project management and implementation (together with the CTC team).
- Monitoring and success control of all marketing activities.
- Cooperation with and coordination of external service providers.
- Supervised design staff in producing artwork for various projects.
- Evaluated digital presence by product, service, or brand to help define digital strategies.
- Utilized website and platform to share key updates.
Marketing Communication Support
European Academy of Allergy and Clinical Immunology
Zurich
10.2021 - 04.2022
- Video editing for individual projects.
- Design and editing of already conceptualized marketing and promotional material, website back-end maintenance, including uploading and editing of content, social media posts, and reporting.
- Execution of mass email campaigns.
- Met deadlines consistently with high-quality work in line with demanding expectations and objectives.
- Administered development and design of marketing communications materials through internal teams and outside vendors.
- Created content for websites, blogs, and social media platforms.
Social Media Brand Ambassador
School of Management Fribourg
09.2020 - 10.2021
- Content creation and social media design and management.
- Work closely with the marketing and PR team to ensure smooth communication of the brand.
- Media Relations at Various Universities of Applied Sciences in Switzerland.
Facebook Community Manager
DeCarbonista
Zurich
03.2021 - 09.2021
- Strategize and implement social media and communication campaigns to align with marketing strategies.
- Providing appealing text, image, and video content for social media accounts, and promptly responding to comments and customer queries.
- Monitor and report on feedback and online reviews.
- Organizing and participating in events to build community and boost brand awareness.
- Building relationships with customers, potential customers, industry professionals, and journalists.
- Staying up to date with digital technology trends.
Sales Associate
Krainer-Da-Rugna GmbH
Bern
01.2020 - 01.2021
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Assisted teammates with sales-processing tasks to meet daily sales goals.
- Maintained up-to-date knowledge of store merchandise and policies.
- Maintained records related to sales for store management.
- Helped customers find specific products, answered questions, and offered product advice.
- Built and maintained relationships with peers and upper management to drive team success.
- Trained new team members in cash register operation, stock procedures, and customer services.
Project Manager
Youth With A Mission
09.2015 - 08.2019
- Aiding in providing shelter and rehabilitation of Refugees and human Trafficked victims in Europe, Asia, Middle East, and North Africa
- Furnished project updates to various stakeholders, informing on strategy, adjustments and progress.
- Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
- Presented findings from data analysis in a clear, concise manner that was easily understood by stakeholders at all levels of the organization.
- Created team objectives and roles with specific goals outlined for each individual.
- Developed and maintained project plans, timelines, and budgets.
- Ensured compliance with applicable laws, regulations, policies and procedures throughout the life cycle of each project.
Policy Administration Assistant
Sagicor Life Jamaica Limited
Jamaica
04.2013 - 09.2015
- Aiding in the processing of applications (CAPSIL)
- Processing of settle reversals
- Closing cases and connecting conversions of policies
- Health card dispatching, policy acknowledgment receipts, master filing documents
- Assisting department manager with various tasks relating to the overall production of department goals
Marketing Coordinator
Supreme Promotions Limited
01.2006 - 03.2013
- Developed and implemented marketing plans and strategies to boost company visibility.
- Monitored competitors' activities to stay ahead in the market.
- Organized and maintained a marketing calendar to ensure timely execution of campaigns and initiatives.
- Managed email marketing campaigns, including list segmentation, content creation, and analysis.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Marketed products and services at tradeshows and promotional events.
- Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
- Negotiated with vendors and media outlets to secure advantageous pricing and placements.
- Managed marketing budget, ensuring cost-effective allocation of resources.
Director of Community Relations
University of Technology, Jamaica
09.2010 - 09.2011
- Responsible for the overall internal and external communication between the University and the surrounding communities.
- Planning and executing summer school programs for the surrounding communities.
- Strategizing and executing an all-island charity drive, raising close to a million dollars for a boys' and girls' home in Jamaica.
- Managed team personnel, budget and schedule to handle demanding PR requirements.
- Developed and maintained company corporate image and identity using logos and signage.
- Coordinated positive media interviews and events sponsorships.
- Established and maintained working relationships with clients, government officials and media representatives.
- Managed a team of staff members responsible for executing outreach efforts and campaigns.
- Prepared reports on all outreach activities for senior leadership review.
- Drafted speeches for company executives and arranged interviews and other forms of contact.
Education
Master of Science - Business Administration, Entrepreneurship
School of Management Fribourg
01.2022
Bachelor of Business Administration - Marketing, Banking and Finance
University of Technology, Jamaica
01.2013
Skills
- Proficient in Editing and Writing
- Social Media Engagement
- Comprehensive Event Planning
- Project Management
- Integrated Marketing Messaging
- Event Planning Expertise
- Brand Positioning Expertise
- Effective Media Engagement
- Experienced with Microsoft Office Suite
- Proficient in Adobe Creative Suite
- Proficient in Project Management Tools
- Market Expansion Strategies
- Brand Awareness Strategies
- Campaign Development
- Partnership Development
- Creative Strategy Development
Permit
B Bewillingung, Familienangehoriger
Personal Information
Date of Birth: 04/23/86
Hobbies and Interests
- Running
- Hiking
- Camping
- Volunteering
- Traveling
- Reading
- Quiet evening with family
- Meeting Friends/Coworkers
Languages
Mother tongue, B1, A2, A1
Notableaccomplishments
- Project planning and managing of 25th anniversary CTC Resourcing Solutions AG
- Establishing a Safehouse and Rehabilitation for refugees and trafficked victims for Youth with a Mission, Germany
- Fund raised close to a million dollars for Jamaican orphanage in 2011
- Public relations for Reggae STING 2010 - 2014
Motivation
I am a lifelong learner, team player, and social introvert who enjoys working for a cause and making a difference.
Languages
English
First Language
German
Elementary (A2)
A2
Timeline
Marketing Manager
UMushroom AG
10.2023 - 02.2024
Marketing Communication Specialist
CTC Resourcing Solutions
05.2022 - 02.2023
Marketing Communication Support
European Academy of Allergy and Clinical Immunology
10.2021 - 04.2022
Facebook Community Manager
DeCarbonista
03.2021 - 09.2021
Social Media Brand Ambassador
School of Management Fribourg
09.2020 - 10.2021
Sales Associate
Krainer-Da-Rugna GmbH
01.2020 - 01.2021
Project Manager
Youth With A Mission
09.2015 - 08.2019
Policy Administration Assistant
Sagicor Life Jamaica Limited
04.2013 - 09.2015
Director of Community Relations
University of Technology, Jamaica
09.2010 - 09.2011
Marketing Coordinator
Supreme Promotions Limited
01.2006 - 03.2013
Master of Science - Business Administration, Entrepreneurship
School of Management Fribourg
Bachelor of Business Administration - Marketing, Banking and Finance
University of Technology, Jamaica