Julie Samuel

Mission:

• Drive the strategic evolution of the world’s first personal finance platform for migrant workers, expats, and international students.
• Define and track OKRs for a cross-functional team, driving data-driven decisions and ensuring strategic execution across product development cycles.

Results:

• Leveraged data analysis, AI-driven insights, and competitor research to identify market trends, address gaps, and uncover new growth opportunities.
• Iterated to test and implement new features in a rapid development loop, optimizing product performance and business impact.
• Diversified the product portfolio to reach and serve a broader audience: Increased quarterly sessions from 2M to 6.5M sessions in 18 months.
• Created a new revenue vertical that generated 200K CHF in monthly sales within 6 months.

Mission:

• Lead digital innovation strategy by leveraging user data and aligning with stakeholder marketing/sales goals.
• Analyze data to provide strategic insights, optimize user acquisition, and increase retention.
• Oversee budgeting, benchmarking, and reporting.

Results:

• PowerMag.com (60K users, 222K monthly visits): Overhauled user engagement strategy with personalized experiences, increasing impressions by 20% and users by 16%. (12-month project, 15+ stakeholders)
• Defense Daily Network (47K users, 82K monthly visits): Developed a subscription/progressive gating model, optimizing customer journey and customizing content for the defense community. (12-month project, 10+ stakeholders)

Mission:

• Lead digital strategy for business units in aerospace, defense, energy, and healthcare sectors for a US publishing & events group with $70M in revenue.
• Create new user-acquisition techniques to support marketing operations and drive lead-generation.
• Analyze user data and conversion metrics to provide insights and optimization recommendations.

Results:

• Key role in the digital transformation and development of 35 media brands, ensuring total e-marketing revenue of $4.2 million annually.
• Redesigned B2B media sites increasing monthly impressions by up to 100% and engagement by 25%.
• Leveraged an innovative suite of SaaS solutions and products portfolio to create new lead-acquisition funnels.

Mission:

• Develop and manage digital products for multiple B2B brands.

Results:

• Created multi-channel campaigns >$100K for clients in the aerospace and healthcare industries (Arianespace, GE Healthcare).
• Sold digital solutions to clients, yielding contracts >$50K.