Kun Zhang
Marketing&Communication
Zurich
Summary
Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Social Media Manager
Nomadz Robotics Group
Zurich
02.2023 - 08.2023
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Developed marketing content such as reels, promotional materials, and advertisements for social media routinely.
- Designed and implemented social media strategies to align with sponsorship goals.
Marketing Assistant
Shanghai Longtian Digital Technology Co.,Ltd
Shanghai
03.2020 - 08.2023
- Proofread marketing collateral ahead of printing to eliminate errors.
- Created engaging content for social media matrix groups.
- Compiled product, market, and customer data to generate informed B2B sales2 projections.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Publicity Chair
Association of Chinese Students and Scholars
Zurich
09.2020 - Current
- Provide advertising support for more than 10 sponsors and develop public relations strategies and tactics.
- Managed 5 social media accounts( highest follower is 10,000+ and lowest is 600+ and launched 30 social media campaigns to increase visibility for corporations and engagement of students in three years.
- Organized 20 events and meetings, and developed marketing content such as reels, promotional materials for distribution on social media.
- Authored fresh and engaging press releases and prepared complete press kits.
Corporate Event Coordinator
World Economic Forum(Caixin Media)
Davos
01.2023 - 01.2023
- Coordinated schedules and timelines for events.
- Performed event coordination for luncheon gathering of CEOs.
- Managed administrative logistics of events planning, event booking, and event promotions.
Exhibitor
ShangArt Gallery
Basel
06.2022 - 06.2022
- Communicated with 200+ visitors for introducing gallery and artworks
- Coordinated with host staffs for event organizations and setups
- Created social media coverage for events
Mandarin Lecturer
University of Johannesburg
Johannesburg
06.2018 - 08.2019
- Lecture Mandarin in credited course in the University of Johannesburg and the University of Rhodes
- Managed 3 social media accounts of the Confucius Institute to cover the internal and external events
Marketing Manager
Lanyee Jewel Company
Hangzhou
08.2016 - 06.2018
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Journalist
Zhejiang Province Television Station
Hangzhou
06.2016 - 08.2016
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Interviewed CEOs from start-ups and then produced publishing materials.
Education
Master of Science - Communication Science
University of Zurich
Zurich, Switzerland 09.2020 - Current
Bachelor of Arts - Journalism
Zhejiang Communication of University
Hangzhou, Zhejiang 09.2014 - 06.2018
Skills
Marketing material development
undefinedRunning, hiking, singing
I enjoy outdoors activities in my spare time.
Timeline
Social Media Manager
Nomadz Robotics Group
02.2023 - 08.2023
Corporate Event Coordinator
World Economic Forum(Caixin Media)
01.2023 - 01.2023
Exhibitor
ShangArt Gallery
06.2022 - 06.2022
Publicity Chair
Association of Chinese Students and Scholars
09.2020 - Current
Master of Science - Communication Science
University of Zurich
09.2020 - Current
Marketing Assistant
Shanghai Longtian Digital Technology Co.,Ltd
03.2020 - 08.2023
Mandarin Lecturer
University of Johannesburg
06.2018 - 08.2019
Marketing Manager
Lanyee Jewel Company
08.2016 - 06.2018
Journalist
Zhejiang Province Television Station
06.2016 - 08.2016
Bachelor of Arts - Journalism
Zhejiang Communication of University
09.2014 - 06.2018
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