Summary
Overview
Work History
Education
Skills
Languages
WORK PERMIT
Timeline
Generic
Lada Khalizova

Lada Khalizova

Basel

Summary

Highly motivated employee with background in brand management, marketing strategies formulation and implementation. Skilled in market research and data analysis to enhance product visibility in competitive markets. Demonstrated ability to collaborate effectively with cross-functional teams, contributing to the improvement of overall company performance.

Overview

3
3
years of professional experience

Work History

Junior Product Manager

Savurele Brand
Remote Position
06.2023 - 01.2025

About the company

Savurelle is a women's clothing brand that is sold on a major online marketplace in CIS countries, Wildberries (Amazon analogue).

Responsibilities

  • Selection of new clothing models, fabrics, supplier, and manufacturer sourcing.
  • Monitoring production deadlines, payments, and defective items.
  • Category, new product, and competitor analysis.
  • Product card creation: descriptions, specifications, photo/video content, recommendation setup, and SEO optimization.
  • Preparing technical specifications for copywriters, designers, and photo studios.
  • Pricing strategy and promotional control.
  • Sales analysis to understand regional consumer demand.
  • Inventory turnover control, stock tracking, supply planning, and shipment coordination.
  • Communication with warehouses, creating guidelines for warehouse staff, and coordinating with drivers.
  • Setting up internal advertising campaigns, managing external ad campaigns, and analyzing their effectiveness.
  • Monitoring category changes (sales, competitor prices).

Assistant Buyer

Tally Weijl
Basel
02.2024 - 07.2024

About the company

Tally Weijl is a Swiss fashion brand specializing in trendy, affordable clothing for young women.

Responsibilities

  • Managed vendor accounts receivable payments ensuring timely payment according to established terms.
  • Provided support during promotional events by coordinating product shipments from suppliers.
  • Reviewed inventory reports and monitored backorders to prioritize purchases based on customer demand.
  • Collaborated with vendors to ensure timely delivery of products at competitive prices.
  • Researched current trends in product demand and identified potential suppliers.
  • Monitored stock levels to ensure adequate supply is available for purchase orders.
  • Created weekly and monthly sales performance reports for management review.
  • Partner with the site and photo teams to launch products online, and ensure product accuracy on the site.
  • Partner with the merchandising team to develop and refine seasonal line architecture to maximise needs, and support the buyer with visual recaps, boards, and line lists.
  • Reviewed customer feedback to brainstorm new merchandise ideas and improve existing products.
  • Negotiated product prices, discounts and shipping incentives with vendors.
  • Execute and track inventory movements, purchase orders, identifying lateness, potential sales risk, and set up presell inventory for late styles.

Marketing Assistant

Beko& Grundig LLC
Moscow
06.2022 - 05.2023

About the company

Beko & Grundig is a global home appliances manufacturer specializing in innovative and energy-efficient solutions for kitchens and households.

Responsibilities

  • Managing department document flow (communication with contractors, invoice payment control, issuing closing documents, submitting service requests in SAP, and monitoring their approval, document archiving).
  • Administrative support for the marketing department.
  • Adaptation and translation of product presentations from HQ.
  • Budgeting for trade marketing projects (budget tracker).
  • Maintaining a database of monthly promotional activities for the trade marketing and sales departments.
  • Preparing monthly marketing newsletters (one-pagers, short presentations).
  • Participation in the development of the annual POSM plan (+ order execution control for brand zones, quality and functionality checks, sending equipment for repair if faulty in stores)
  • Quality control and handling product reviews for Beko and Grundig brands.
  • Coordination with the training department (preparing training presentations for promoters, supervisors, and merchandisers).
  • Managing the promoter project (sales tracking).

Education

Bachelor's Degree - Journalism And Mass Communication

Moscow State Institute of International Relations
06-2022

Skills

  • Digital marketing
  • Project management
  • Market trends research and analysis
  • Competitive analysis
  • Brand development
  • Customer feedback
  • Product sourcing

Languages

Russian
First Language
English
Advanced (C1)
C1
German
Elementary (A2)
A2
French
Intermediate (B1)
B1

WORK PERMIT

Permit B with ability to work full-time 

Timeline

Assistant Buyer

Tally Weijl
02.2024 - 07.2024

Junior Product Manager

Savurele Brand
06.2023 - 01.2025

Marketing Assistant

Beko& Grundig LLC
06.2022 - 05.2023

Bachelor's Degree - Journalism And Mass Communication

Moscow State Institute of International Relations
Lada Khalizova