Laura Daines

Spearheaded the global commercialization of 3 pivotal brands, achieving a landmark $1 billion in revenue within the first year post-launch by optimizing market entry strategies in 35 countries.

• Optimized operational processes using analytics tools to address client-specific metrics.
• Engineered a comprehensive digital marketing overhaul, identifying and filling critical gaps by devising omni-channel customer journeys, significantly enhancing brand engagement and market penetration.
• Cultivated robust cross-functional collaborations, leading to the development of 3-year strategic brand plans that aligned with global and ex-USA market needs, ensuring seamless and successful brand
  launches.

• Orchestrated global commercialization strategies for ICON, LATAM, EU5, Asia, CEETII, LR & Major Markets, achieving a groundbreaking 70% market share in the first launch year by guiding product managers across 90 countries.
• Pioneered an innovative omni-channel and social media strategy, tailored to diverse market archetypes, which significantly amplified brand engagement and market penetration.
• Fostered strong partnerships with all stakeholders enhancing launch optimization through strategic identification of brand opportunities and market needs.
• Aligned new company and internal stakeholders on brand strategy as the product expert.

• Product Manager leading the life cycle management for two brands in Canada, leading comprehensive launch efforts including regulatory filing, pricing, and market access, culminating in a new brand's market introduction that exceeded forecasts by 200%, demonstrating adeptness in strategic market planning and execution.
• Coordinated project planning and execution with team members and team leads.
• Creation of launch dashboard in order to achieve product goals and metrics.
• Led a virtual cross-functional team during COVID-19, achieving a successful launch that surpassed budget expectations by 200%, showcasing exceptional leadership in navigating challenges and driving brand success in adverse conditions.
• Fostered international collaboration with the Global Worldwide Brand Team and USA affiliate, adapting and innovating marketing strategies for the Canadian market, which not only met local needs but also contributed to the development of global materials for EU markets, evidencing strong global strategic vision and cross-functional teamwork.

• Led the strategic launch of a rare disease brand, achieving 110% of the forecasted target by treating 82 Canadian patients within the first year, showcasing exceptional market penetration and product adoption.
• Spearheaded the adaptation and creation of digital marketing tools and strategies for the Canadian sales team, significantly increasing the uptake of a key hematology product among top prescribers.
• Actively contributed to the Global Brand Team by sharing insights from launch strategies, which were instrumental in optimizing the pre-launch activities for upcoming European market entries.

• Worked collaboratively within Roche's highly matrixed organization to develop district and regional plans for 20 Oncology sites across Western Canada resulting in optimization of the business across all inline and pipeline brands.

• Owner of the strategic brand plans for the HER2 positive breast cancer franchise, achieving target sales of $476M by effectively managing a $1.3M brand budget and driving growth across three brands.
• Utilized STEM data/insights to innovate sales and marketing tactics, including customer segmentation and targeted campaigns, resulting in sales growth of 11% and 23% for two inline brands, as measured by year over-year revenue increase.
• Enhanced cross-functional collaboration and innovation through chairing monthly marketing meetings.