Luca Sansaro
SENIOR COMMERCIAL & KEY ACCOUNT MANAGER
Thônex
Profil professionnel
Senior commercial leader with 20+ years of experience driving revenue growth, managing key accounts, and leading multi-site operations across Switzerland and Europe.
Expert in developing strategic partnerships, optimizing commercial performance, and delivering measurable business impact in both B2B and B2C environments.
Proven ability to translate data into actionable strategies, improve market penetration, and elevate customer experience (NPS-driven).
Strong track record in stakeholder management, negotiation, and team leadership, combined with advanced use of CRM and analytics tools (Salesforce, SAP, Power BI).
Vue d'ensemble
25
25
years of professional experience
5
5
years of post-secondary education
Expérience
Area Manager – Switzerland Romande
Philip Morris
Geneva
2023.03 - 2026.01
- Directed commercial performance across Swiss Romande, managing a portfolio of strategic retail partners (B2B & B2C)
- Delivered consistent revenue growth and exceeded key KPIs (4/5 targets achieved ahead of plan)
- Led, coached, and developed a high-performing team of 4, driving accountability and execution excellence
- Defined and executed regional sales strategies to increase market share and penetration
- Spearheaded the launch of new retail concepts, including IQOS pop-up store in Neuchâtel
- Leveraged CRM systems (Salesforce, SAP) and data analytics (Power BI) to optimize performance and decision-making
- Recognized as Best Team Performer Switzerland (2025)
Store Manager – IQOS Store
Philip Morris
Geneva
2021.10 - 2023.02
- Managed end-to-end operations of a flagship retail environment, leading a team of 6
- Delivered exceptional customer experience, achieving 95% NPS
- Executed commercial strategy, driving sales performance and brand excellence
Visual Merchandiser – Swiss Market
Omega
Biel
2018.04 - 2020.12
- Oversaw visual merchandising strategy across 140 stores, ensuring brand consistency and commercial impact
- Managed national campaigns and high-profile events (Omega European Masters)
- Negotiated supplier contracts, achieving 15% cost reduction
- Partnered with commercial teams to enhance retail performance and customer engagement
High-Net-Worth Client Portfolio
Gucci
Geneva
2016.08 - 2018.04
- Managed and expanded a portfolio of high-net-worth clients, driving revenue growth and retention
- Delivered personalized client experiences through advanced clienteling strategies
- Achieved strong commercial performance across key metrics (conversion, ATV, UPT)
- Utilized CRM tools to support data-driven client engagement
Store Coordinator
Philipp Plein
St. Moritz
2015.12 - 2016.07
- Supervised operations and team performance, ensuring alignment with commercial objectives
- Monitored KPIs and implemented targeted action plans to improve results
VM Specialist
Pomellato
Milan
2008.10 - 2015.12
- Collaborated effectively with cross-functional teams for successful project completion optimizing resource allocation for maximised operational efficiency.
- Analysing weekly sales reports and implementing action plans on the different categories (low-sellers best sellers). Increased client satisfaction by providing specialised support and advice.
- Responsible for installing display materials / events.
Store Manager
Camper
Milan
2001.03 - 2008.10
- Commercial & Financial Management, Full ownership of store P&L, Sales target planning and forecasting, Core capability: Turning sales data into actionable floor strategies. (Conversion rate - UPT - ATV - Sell-through rate)
- Team Leadership & Talent Development, Recruiting and onboarding aligned with Camper culture, Coaching sales associates on product storytelling,
- Conducting performance reviews and development plans, Building team motivation and accountability.
- Soft Skills that matter, Strong decision-making under pressure, Adaptability, Effective communication, Emotional intelligence.
Formation
Maturité - Mechanical Engineer
Luigi Settembrini
Milan 1992.09 - 1997.07
Compétences
-
Key Account Management & Strategic Partnerships
-
Business Development & Revenue Growth
-
Commercial Strategy & Market Expansion
-
Stakeholder Management & Negotiation
-
CRM Systems: Salesforce, SAP, Cegid
-
Data Analytics & Performance Tracking (Power BI)
-
Customer Experience & NPS Optimization
-
Team Leadership & Talent Development
Informations complémentaires
- Football – player and youth coach (teamwork, leadership, mentoring)
- Surfing – discipline, resilience, and adaptability
- Travel – exposure to diverse cultures and international environments
Languages
English
Courant
French
Courant
Spanish
Courant
Italian
Langue maternelle
Chronologie
Area Manager – Switzerland Romande
Philip Morris
2023.03 - 2026.01
Store Manager – IQOS Store
Philip Morris
2021.10 - 2023.02
Visual Merchandiser – Swiss Market
Omega
2018.04 - 2020.12
High-Net-Worth Client Portfolio
Gucci
2016.08 - 2018.04
Store Coordinator
Philipp Plein
2015.12 - 2016.07
VM Specialist
Pomellato
2008.10 - 2015.12
Store Manager
Camper
2001.03 - 2008.10
Maturité - Mechanical Engineer
Luigi Settembrini
1992.09 - 1997.07