Magdalena R. Spielmann
Bern
Summary
Multicultural professional with strong work ethics possessing 15 years of know-how in luxury & premium fashion and FMCG experienced in retail, wholesale and concessions channels. Country Manager who excels at identifying problems and providing solutions and developing multi-million business by exceeding assigned objectives & building strong teams. Motivated by people and success, the strength of mine involves empowering teams to reach their potential to achieve and even better exceed assigned targets.
Overview
14
14
years of professional experience
Work History
Head of Direct Retail – CH
Philip Morris International
05.2021 - Current
- In charge of six IQOS Boutiques in Switzerland with two smokeless categories: IQOS and ZYN brands – I am the key partner bridging between General Management and the market, SPOC for multiple internal stakeholders: Marketing & Communications, Supply Chain, Visual Merchandising, Finance, Consumer Programs, Portfolio and HQ providing business analysis, sales trends, market insights to identify growth opportunities and ensure assigned KPIs are exceeded
- Focus on elevating Consumer Experience for each phase of acquisition and retention
- Leading, coaching and building strong teams; implementing energetic and positive work environment
- Managing and collaborating in retail projects (mall islands, events, premium partners, kiosks), executing omni-channel and marketing activities, driving expansion & planning of retail touchpoints, budget management
- Demonstrated strong organizational and time management skills while managing multiple projects.
Regional Head
Philip Morris International
04.2020 - 04.2021
- Enhanced client satisfaction by addressing concerns promptly, resolving issues efficiently with tailored solutions.
- Improved regional performance by implementing strategic sales initiatives and effective team management.
- Implemented data-driven decision making, using analytics to identify trends and inform strategy development.
- Visited sites periodically to view service levels and adherence to global service standards.
- Produced 3 reports per week to analyze job performance against team goals.
District Manager
Michael Kors (Capri Holdings: Michael Kors, Jimmy Choo, Versace)
04.2016 - 07.2019
- Building strong working relationships with Central Europe (CE) business partners
- Enhancing Consumer Experience through innovative retail solutions
- Achieving sales targets & maximizing business growth; KPI´s and sales trends analysis
- Leading and coaching 45 team members, execution of marketing and online initiatives
- Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.
- Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district.
Store Manager
Massimo Dutti
08.2015 - 03.2016
- Development of newly opened business in Bern; reaching targets by coaching and motivating a team of 20 members, KPI´s analysis, product opportunities feedback
- Managing daily retail operations, adhering to customer service & VM guidelines
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Improved customer satisfaction through staff training in customer service and product knowledge.
Store Leader
Sports Direct
11.2014 - 08.2015
- Responsible for reaching assigned sales targets, customer service, product distribution, customer relationship management (CRM) and sales reports
- Cooperating with S & RO departments to formulate adequate business strategy
- Developed strong customer relationships by delivering exceptional service and personalized attention.
- Built loyal customer base by consistently delivering quality products, top-notch service and efficient check-out procedures.
- Coached staff to leverage upselling and cross-selling opportunities, driving consistent sales by cultivating competitive and results-driven culture.
Flagship Store Manager
Coach Ltd
03.2011 - 11.2012
- Business development, achieving sales targets, team recruitment and training
- CRM, retail operations, wide experience of dealing with international public, customer service
- Achieved sales targets consistently by monitoring KPIs closely and taking corrective action as needed.
- Championed store events that drove foot traffic, increased brand awareness, and elevated the overall customer experience.
Education
Master of Science (MSc) with Merit - International Business
Royal Holloway University of London
London06.2013
Bachelor of Arts (Hons) - Hispanic Studies and European Studies
Queen Mary University of London
London06.2008
Skills
- People management skills
- Recruitment and coaching skills
- Teamwork and collaboration
- Problem-solving
- Multitasking Abilities
- Excellent communication
- Critical thinking
- Decision-making
- Organization and time management
- Computer skills
Languages
English
Spanish
German
Polish
Hobbies and Interests
- Luxury & premium fashion
- Interior design
- Travelling
- Healthy food
- Cooking
- Yoga
Personal Information
Nationality: Polish
Timeline
Head of Direct Retail – CH
Philip Morris International
05.2021 - Current
Regional Head
Philip Morris International
04.2020 - 04.2021
District Manager
Michael Kors (Capri Holdings: Michael Kors, Jimmy Choo, Versace)
04.2016 - 07.2019
Store Manager
Massimo Dutti
08.2015 - 03.2016
Store Leader
Sports Direct
11.2014 - 08.2015
Flagship Store Manager
Coach Ltd
03.2011 - 11.2012
Master of Science (MSc) with Merit - International Business
Royal Holloway University of London
Bachelor of Arts (Hons) - Hispanic Studies and European Studies
Queen Mary University of London
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