Magnus Johansson
Basel
Summary
Status:
- Online MBA studies in “International Health Care Management” - Available & excited about next opportunity to lead & support (on garden leave, following major global restructuring)
Inspiration:
- I am inspired by opportunities to improve patient outcomes and to generate value for my company.
- I am excited about opportunities in business model innovation & new technology breakthroughs
- I am passionate about leadership & opportunities to influence others towards joint success.
Value Proposition:
- Value Based Leadership: Lead & Influence Others Towards Joint Success.
- Holistic Marketing Approach: Extensive Marketing Experience In Country & Global
- Business Model Innovation: Assess & Execute Innovation Across Building Blocks
Overview
20
20
years of professional experience
Work History
Global Commercial Director
Novartis
Basel
04.2023 - 12.2023
- Global commercial director for the inhaled respiratory portfolio at Novartis In-market Brands Business Innovation (temporary assignment).
- Commercial leadership across a portfolio of 6 products, including an innovative digital health solution.
- Supporting global strategies & regional/ country execution.
Global Digital Marketing Director Resp.
Novartis
06.2021 - 04.2023
- Global commercial lead for pioneering wide scale launch & assessment of a digital health solution (Medicinal product + Sensor & SaMD). Key success factors: cross-functional collaboration & partnership.
- Business Model Coaching: Supporting and coaching a country cross-functional team in the assessment, design & testing of a beyond the molecule solution, linked to customers “jobs to be done”:
Global Director/ Associate Director Digital Health Solutions, Respiratory
Novartis
Global Headquarters
01.2017 - 05.2021
- Entrepreneurial collaboration with global, local & MedTech expertise for the development & wide scale launch of a digital companion (hardware & software as medical device) for improved respiratory care. The combined product was recognized by EMA as outstanding contribution to public health
- Training as business model coach (Strategyzer methodology), with objective to support cross-functional teams in assessing & designing customer centric value propositions and supportive business models
- Multi-channel marketing: Global / local collaboration to deliver innovation in multi-channel engagement & digital marketing, with objective to expand customer reach, strengthen comms impact & improve pts QoL.
Global Associate Brand Director/ Brand Manager, CVM and Respiratory
Novartis
Global Headquarters
03.2006 - 12.2016
- Pre-launch & launch excellence: Strategic & tactical leadership in the pre-launch & worldwide rollout of breakthrough combination therapy in COPD
- Rollout of pioneering digital heath solution / medical device (mobile spirometry) in collaboration with 3rd party tech provider, supporting diagnoses & assessment in respiratory care Worldwide commercial launch lead for the first triple therapy in hypertension
- Supporting pre-launch & country launch readiness assessment in collaboration with Local, Regional & Global cross-functional teams.
Head of Marketing Sweden & member of Executive Committee
Novartis
Local Country Organization
11.2003 - 03.2006
- Leading the Swedish Marketing team in General Medicine (Cardiovascular, Neuroscience, Respiratory): Brand managers, Insights & Analytics team & Administrators
- Member of country PEC.
Education
MBA - International Health Care Management
Robert Kennedy College / University of Cumbria
Studies Ongoing12-2023
Business Model Coach -
Strategyzer
01.2021
Bachelor of Science, Business Administration and Economics, Finance & Accounting -
Umeå University, Sweden
11-1993
Skills
- Cross-functional Leadership
- Influencing Without Authority
- Marketing & Sales
- Business Model Innovation
- Product & Portfolio Strategy
- Pre-Launch Planning
- Launch Execution
- Medical Devices, Sensors & SaMD
- Launches in Digital Health Solutions
- Partnership With MedTech
- Life Cycle Management
- Customer Needs
- Jobs-to-be-done
- Value Propositions
- Storytelling & Inspirational
- Structured & Methodological
- Business Agility & Grit
- Getting Things Done
Career Plans
Many good years at Novartis, learning new skills in a dynamic environment in collaboration with high performing colleagues. Now excited about the prospect of applying my skills & experience, within a new company, to lead, support & influence others towards joint success. Outside work: family enjoys spending summer weeks in the Swedish archipelago and winter vacation in the Alps. Also, I am still optimistic about becoming a “good golfer”.
Timeline
Global Commercial Director
Novartis
04.2023 - 12.2023
Global Digital Marketing Director Resp.
Novartis
06.2021 - 04.2023
Global Director/ Associate Director Digital Health Solutions, Respiratory
Novartis
01.2017 - 05.2021
Global Associate Brand Director/ Brand Manager, CVM and Respiratory
Novartis
03.2006 - 12.2016
Head of Marketing Sweden & member of Executive Committee
Novartis
11.2003 - 03.2006
MBA - International Health Care Management
Robert Kennedy College / University of Cumbria
Business Model Coach -
Strategyzer
Bachelor of Science, Business Administration and Economics, Finance & Accounting -
Umeå University, Sweden
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