Maja Turina
Spreitenbach
Summary
Market Intelligence Specialist with expertise in competitive analysis, business strategy, and financial modeling. Skilled in leveraging data analytics tools to drive insights and optimize decision-making processes. Experienced in market research, procurement digitalization, and global economic trends. Adept at collaborating with cross-functional teams to implement data-driven strategies that enhance business performance.
Overview
2
2
years of professional experience
Work History
Global Market Intelligence Analyst
Henkel AG & Co.KGA
Dusseldorf (remote)
08.2024 - Current
- Led market research on 1,500+ hydrogen industry companies, identifying high-value leads for Henkel’s adhesives division.
- Developed competitive intelligence profiles for 25 Loctite competitors, mapping market penetration, product differentiation, and white spots.
- Conducted in-depth analysis of key competitors (Loxeal, Saint-Gobain, Bostik, Arkema) in Western Europe, benchmarking market strategies, pricing, and unique selling propositions (USP).
- Reviewed and validated top 50 industry sites per segment using Dun & Bradstreet (D&B) data, integrating DUNS numbers, revenue estimations, and Total Addressable Market (TAM) insights.
- Identified new market opportunities through competitor benchmarking, driving data-backed business decisions.
Digital Service & Knowledge Hub Associate
MOL Hungarian Oil and Gas Plc.
Zagreb
08.2023 - 08.2024
- Managed supplier lifecycle and performance within SAP Ariba SLP and Source-to-Contract (S2C)
- Supported digital transformation initiatives in procurement and supply chain management
- Led process documentation and regulatory compliance efforts
- Provided training and project support for digital procurement implementations.
Education
Master of Science - Business Economics
Libertas International University
Zagreb, Croatia01-2025
Bachelor of Science - International Relations
Libertas International University, Zagreb, Croatia
Zagreb, Croatia01-2023
Skills
- Business Intelligence & Market Research: Competitive analysis, TAM modeling, market penetration strategies
- Data Analysis & Visualization: Excel (Pivot Tables, VLOOKUP), Power BI, Tableau, SQL; Competitive Intelligence: Dun & Bradstreet (D&B), DUNS data validation, financial forecasting
- Competitive Intelligence: Dun & Bradstreet (D&B), DUNS data validation, financial forecasting
- Project Management & Strategy: Agile, cross-functional collaboration, reporting to senior stakeholders
Accomplishments
American Foreign Policy and Diplomatic Practice Program – U.S. Embassy Zagreb, Croatia
Languages
Croatian
First Language
English
Advanced (C1)
C1
German
Intermediate (B1)
B1
French
Elementary (A2)
A2
References
References available upon request.
Timeline
Global Market Intelligence Analyst
Henkel AG & Co.KGA
08.2024 - Current
Digital Service & Knowledge Hub Associate
MOL Hungarian Oil and Gas Plc.
08.2023 - 08.2024
Master of Science - Business Economics
Libertas International University
Bachelor of Science - International Relations
Libertas International University, Zagreb, Croatia
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