Malcolm Lucard
Geneva
Summary
Multi-media storyteller and digital content producer and storyteller for all social media and online platforms.
Award-winning journalist, writer and producer with track record of articles and narrated reporting for a variety of print and broadcast outlets.
Developer and implementer of innovative content and distribution strategies that engage new audiences.
Project manager able to deliver projects in challenging environments with limited resources and tight timetables.
Team leader and storytelling mentor who enjoys working with diverse international teams and help people bring out the best of their talents.
Overview
37
37
years of professional experience
Work History
Senior Content Producer and Editor
IFRC
09.2023 - Current
- Senior content producer and editor, serving as interim editor of the global website for the International Federation of Red Cross and Red Crescent Societies (IFRC). Co-producer of People in the Red Vest, the first official global podcast of the IFRC available on all premier streaming platforms.
- Prepare editorial content and help steer editorial direction of premier podcast for the IFRC, featuring in-depth conversations with people in key positions of leadership and in the field.
- Research potential podcast guest candidates, prepare questions, arrange logistics and oversee editing and post-production of all podcast elements.
- Lead a small team of IFRC communications staff in development, production and promotion of the podcast.
- As interim global website editor, work with diverse global team of content editors, translators, technical staff and communications colleagues to produce and update content relevant to key IFRC communications priorities, campaigns, messages and evolving emergencies.
- Work with with range of in-house and external stakeholders, from donors and partners, member National Societies on development of a wide range of editorial material and in updating critical content.
Editor-in-chief, Red Cross Red Crescent Magazine
International Red Cross Red Crescent Movement
02.2010 - 08.2023
- Developed and implemented editorial strategy for multi-media content production and distribution hub that advanced key messages, campaigns and organizational positioning of the International Red Cross and Red Crescent Movement, composed of the IFRC, ICRC and 192 independent National Societies.
- Created and delivered campaigns and content packages for all key social media platforms.
- Co-managed multi-stakeholder collaborative learning and content production project in which frontline humanitarians learn to produce high-quality digital storytelling using mobile phones
- Managed multiple teams of producers, videographers, writers, artists, translators, external partners and distribution channel to produce and disseminate dozens of story campaigns each year.
- Monitored and evaluated platform analytics to assess performance and adapt content creation and promotion strategies.
- Pitched and landed stories in top-tier international media (Vice, Al-Jazeera, The Guardian, among others).
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
- Developed publication website, blogs and social media presence.
- Adhered to ethical guidelines and standards to promote responsible publication and media practices.
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
Publications Editor
ICRC, IFRC
09.2013 - 08.2017
- Collaborated with web designers, publications colleagues and graphic artists to develop flagship digital projects including e-books and microsites.
- Developed editorial and visual content for several premier print and digital documents of the ICRC, IFRC and the International Red Cross and Red Crescent Movement targeting donors, as well as specialized and general audiences.
- Coordinated with team of publications and communications professionals to develop and manage a variety of publications in multiple languages.
Communications Specialist and Publications Editor
Global Road Safety Partnership
09.2008 - 02.2010
- Guided communications strategy, developed key messages, wrote op-eds, developed media content, managed press events and releases for a global organization dealing with road safety in low- and middle-income countries.
Freelance Print and Radio Journalist
Self
01.1994 - 07.2006
- Produced and narrated documentary style feature stories and news reports for national and international print and radio outlets, including: National Public Radio, The Christian Science Monitor, Wired, Pacifica Radio, CBS Radio, Inter Press News, among others.
- Produced and narrated dozens of stories each year for National Public Radio’s Crossroads, a weekly national half-hour program exploring the intersection of cultures in the United States of America.
- Produced and narrated stories for National Public Radio’s Artbeat, a weekly national half-hour programdedicated to the arts.
- Hosted live broadcasts and anchored news reports for radio station WBAI-FM in New York City. Produced documentaries, interviews, panels and call-in shows on subjects ranging from environmental racism to nuclear power, conflict in former Yugoslavia, and more.
- Produced for several other nationally syndicated radio programs (NPR’s Latino USA, CBS Radio News’ The Osgood Files, Alaska Public Radio’s National Native News) as well as state-wide networks (Colorado Public Radio, Kansas Public Radio) and stations (WHYY-Philadelphia, WBAI-FM New York, New York).
Journalism Professor
Colorado College
09.2001 - 06.2006
- Developed and taught an intensive immersion course in reporting, writing and journalistic ethics at Colorado College, a leading liberal arts university in the United States.
Reporter, Culture Editor, Senior Editor
Colorado Springs Independent
07.1996 - 09.2001
- Engaged in newspaper redesign; created and implemented new features sections; took part in all major editorial decisions; wrote cover stories, spot news and features.
- While serving as culture editor, oversaw writers and photographers, created new features and departments, enforced deadlines and edited copy in the newspaper’s largest and most-read section.
- Won several national and state-wide awards for investigative articles about agriculture, the state prison system, the environment, and more.
Editor-in-chief
Music & Sound Retailer Magazine
07.1990 - 07.1993
- Oversaw editorial content for four-color news magazine covering the musical instrument and professional audio industries. Managed staff and freelancers, oversaw redesign and ran national surveys.
- Managed and hosted industry awards program that rewarded innovation in product design and marketing.
- Produced and narrated stories for industry-wide convention television programme.
Reporter/journalist
Bergen County Record
05.1988 - 11.1990
- Reported and wrote spot news and feature stories covering six towns in northern New Jersey USA for daily newspaper with daily circulation of 250,000.
- Wrote about wide range of issues, from crime to politics, economic development, the environment and the arts.
Reporter/journalist
The Pawtuxet Valley Daily Times
06.1986 - 08.1988
- Responded quickly to emergencies and other breaking news stories.
- Covered several municipalities. Wrote spot news articles and features; took photos.
- Wrote three to five stories each day for daily newspaper covering southern Rhode Island, USA.
Education
Bachelor of Arts - English Literature, Journalism
Adelphi University
Garden City, Long Island06.1986
Skills
- Persuasive, clear writing
- Strategic thinking and development
- Team development
- Powerful, creative storytelling
- Multimedia production
- Partnership management
- Effective pitching
- SEO, analytics and content adaptation
- Project delivery in complex contexts
- Working with diverse, international teams
Languages
French
Bilingual or Proficient (C2)
Timeline
Senior Content Producer and Editor
IFRC
09.2023 - Current
Publications Editor
ICRC, IFRC
09.2013 - 08.2017
Editor-in-chief, Red Cross Red Crescent Magazine
International Red Cross Red Crescent Movement
02.2010 - 08.2023
Communications Specialist and Publications Editor
Global Road Safety Partnership
09.2008 - 02.2010
Journalism Professor
Colorado College
09.2001 - 06.2006
Reporter, Culture Editor, Senior Editor
Colorado Springs Independent
07.1996 - 09.2001
Freelance Print and Radio Journalist
Self
01.1994 - 07.2006
Editor-in-chief
Music & Sound Retailer Magazine
07.1990 - 07.1993
Reporter/journalist
Bergen County Record
05.1988 - 11.1990
Reporter/journalist
The Pawtuxet Valley Daily Times
06.1986 - 08.1988
Bachelor of Arts - English Literature, Journalism
Adelphi University
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