Malgorzata Gliszczynska
Thalwil
Summary
Dynamic senior leader, with 20+ years of experience scaling and building customer growth while setting and executing Digital Marketing, CRM and Social Media strategy, operations, building, and coaching high-performance teams. Strong experience in Digital Marketing and omnichannel strategy in growth-oriented organization.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Global Head of E-commerce
Swatch
Biel
11.2022 - Current
- Leading and coaching a team of 20 professionals in charge of Swatch's Global E-commerce, Digital marketing, CRM, Omnichannel sales and user experience.
- Built Omni-channel Marketing and Sales strategic plans, managing 40M+ CHF budget.
- Leading engaging content for multiple social media platforms, such as X, YouTube, Instagram, Facebook, and LinkedIn.
- Developed and implemented successful social media campaigns to support company objectives.
- Leading teams across multiple marketing channels including Performance marketing, SEO, SEM, email, display advertising, content marketing and social media.
- Strongly collaborate with customer support on social media customer service strategies and operations.
- Generated weekly and monthly performance metrics reports for senior management review.
Head of Marketing Strategy and Operations, EMEA
Google
Zurich
02.2020 - 04.2022
- Managed a team of 6 senior professionals across user acquisition, CRM, Digital Marketing and Sales and an external workforce and contractors, web agencies.
- Developed and implemented B2B / B2C (users, creators, advertisers) strategies to increase YouTube brand awareness and YouTube premium subscription data base, through digital marketing and omnichannel strategy.
- Managed budgeting process related to strategy initiatives and tracked progress against goals throughout the year.
- Established key performance indicators and metrics to measure success of strategies.
- Monitored conversations, trends, and competitor activities on social media channels.
- Strong collaboration with the Technical and Platform development team to improve the user journey and conversions.
General Country Manager, CH, AT, BENL
eBay
Zurich
02.2015 - 04.2019
- Led a team of 6 direct reports, sales and merchant developers, and success managers, responsible for business strategy in CH, AT, BE, NL markets, with strong focus on Home & Garden and Electronics verticals accounting for over 70%.
- Owned $2B P&L, leading the go-to-market execution, annual budget, product roadmap, trading & sales, events, telesales and digital marketing
- Managed external agencies and channel and strategic partners
- Delivered consistent 10%+ year-over-year growth, through performance and brand marketing, CRM and user flow optimization.
- Collaborated cross-functionally with the finance, global product team, analysts, data scientists and customer support
- Coordinated with cross-functional teams across multiple departments to ensure effective execution of the business strategy (marketing, finance, customer support, product roadmap).
Head of Digital Marketing International Expansion
eBay
Zurich
11.2011 - 01.2015
- Leading eBay's marketing budget, strategy and operations across EMEA, defining the go-to-market strategy, and building local marketing plans, supervising B2B / B2C campaigns launch.
- Managed 10M+ marketing budget across Social Media, SEM, Display, external agencies, and internal center of excellence, delivering positive ROAS and constant customer growth
- Led PR, Social Media and Communication activities in the region, developed strategies to increase brand awareness and reach new customers.
- Worked in partnership with cross-functional teams, country managers, marketing, and the broader EMEA leadership team
Head of Ecommerce & Marketing at Splendia.com
Voyage Prive
Barcelona
04.2008 - 10.2011
- Leading new customer acquisition strategy through performance marketing strategy, strategic partnerships, Email and CRM campaigns.
- Run digital and offline activities globally, delivered 100% growth year-over-year.
- Developed customer segmentation strategies and nurturing CRM programs to maximize marketing efforts.
Senior Manager E-commerce & CRM
La Redoute
Barcelona
02.2005 - 03.2008
- Responsible for the local E-commerce Fashion and Home and Garden strategy, brand website, strategic partnerships, operations, marketplaces, and new product launches
- Worked closely with country leaders to launch new products and website capabilities and the technical engineering team on new website roll-outs, automation, and CRM.
- Created promotional campaigns to drive store traffic, boost sales, and optimize product visibility.
- Developed and implemented retail and omnichannel marketing strategies to increase customer engagement and brand awareness.
Digital Marketing Manager, DACH
Pixmania.com
Paris
10.2003 - 01.2005
- Led all Digital & Brand Marketing activities (affiliate programs, SEM/SEO, marketplaces, CRM, display, retargeting) in Central Europe.
Marketing Manager Consumer Electronics, EMEA
THOMSON
Paris
02.2001 - 09.2003
- Responsible for Retail & Product Marketing activities and promotions, technical product specs across EMEA.
- Implemented campaigns and retail marketing strategies, through retail network (MediaMarkt, Fnac, Darty, Auchan) to increase customer engagement and brand awareness, analyzed store conversions and ROAS
Education
Emerging Leaders Program -
Right Management
10.2018
Master of International Business -
Innsbruck University
Innsbruck07.2003
Master of Marketing -
Hasselt Universitair Centrum
Belgium06.2001
Skills
- Team Leadership
- E-commerce
- Omnichannel Strategy
- Digital Marketing
- Communication
- CRM
- Marketing strategy
- Telesales
- User Journey
- Budget Management
- Data and Web Analytics
- GA4, PowerBI, Google 360
- Adobe Marketing
- Sprinklr, Sprout Social
- Jira
Additional Information
- Austrian - 45 years - married - Permit C
Hobbies And Interests
- Skiing, Running, Tennis
- Reading
- Travelling
Languages
German, Polish
First Language
English
Proficient
C2
French
Proficient
C2
Spanish
Proficient
C2
Certification
- Salesforce, GA4, Google 360, Adobe Marketing
Timeline
Global Head of E-commerce
Swatch
11.2022 - Current
Head of Marketing Strategy and Operations, EMEA
Google
02.2020 - 04.2022
General Country Manager, CH, AT, BENL
eBay
02.2015 - 04.2019
Head of Digital Marketing International Expansion
eBay
11.2011 - 01.2015
Head of Ecommerce & Marketing at Splendia.com
Voyage Prive
04.2008 - 10.2011
Senior Manager E-commerce & CRM
La Redoute
02.2005 - 03.2008
Digital Marketing Manager, DACH
Pixmania.com
10.2003 - 01.2005
Marketing Manager Consumer Electronics, EMEA
THOMSON
02.2001 - 09.2003
Emerging Leaders Program -
Right Management
Master of International Business -
Innsbruck University
Master of Marketing -
Hasselt Universitair Centrum
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