Summary
Overview
Work History
Education
Skills
Objective
Roles And Responsibilities
Disclaimer
Timeline
Generic
Manjunath M

Manjunath M

Analyst | Campaign Operations
Bengaluru

Summary

Ad operations professional with extensive experience in managing and optimizing digital ad campaigns. Known for delivering accurate ad trafficking and troubleshooting issues to enhance campaign performance. Highly collaborative team player, adaptable to changing needs, and focused on achieving impactful results with expertise in data analysis and ad management tools.

Professional Summary:

Overall, 7 years and 3 months working experience.

Setting up the Campaign in DV360 and end to end campaign management 1 year.

Working on tools like Xandr DSP & Google Ad manager 360.

Interacting with client, understanding the requirement and communicating with the internal team.

I have completed the paid courses from Digi Quora (Digital Media Marketing) & Programmatic courses (Udemy).

Overview

2
2
years of professional experience

Work History

Analyst

Quotient Technologies
01.2023 - 09.2024
  • Order creation, Placement creation, Ad trafficking, and pushing the campaigns to go live.
  • Providing the performance report of the campaigns along with details (if required).
  • Managing day-to-day servicing needs of clients including monitoring of existing campaigns
  • Optimizing ads to deliver their scheduled goal.
  • Communicating with clients after completion of the assigned task or in case of any issues
  • found concerning the performance of the campaigns.
  • As per the Client KPIs setting up and launching the campaigns on DSPs – Xandr, and Google Ad Manager
  • programmatic campaigns, allotting the daily budget and Bid values as required.
  • Analysing Pacing report and making adjustments to meet the KPIs
  • Troubleshooting the campaigns when not delivering mainly due to Audience and Geo targeting mismatch.
  • If 3P served campaign – analysing both reports for discrepancies.
  • shifting the impressions between desktop and mobile channels effectively
  • Inventory forecasting and reserving in advance.
  • Updating the pacing status, overall delivery and final reports to account managers.

Content production Analyst

Quotient Technologies
07.2022 - 01.2023
  • Providing QA for pre launch, mid & post launch activities for the campaign
  • Checking the creatives went live or if any discrepancy will reaching out to trafficker in DFP & Xandr tool.
  • Checking the creatives in Crisp engage tool for rich media mobile & static desktop versions.
  • If there is any discrepancy in line items not delivering as per the media plan will reaching out to trafficking team.
  • Checking the click through URL's whether the landing page is taking to the right destination of the media plan.
  • Preparing the Powerpoint presentation of the deliverables for each creatives with the landing pages screenshots.
  • Adding the PPT to the JIRA and updating the DCM and trafficker once the task ends.

Content production specialist

Quotient Technologies
06.2022 - 07.2022

Education

SSLC -

Sree Venkateshwara English School

II PUC - undefined

East Point College

Bachelor of Business Management - undefined

Sree Venkateshwara College of Science & Management Studies

Skills

  • Appnexus/Xandr

  • Salesforce

  • Google Ad Manager (DFP)

  • DV360

  • CM360

  • Social Media Management

  • Google Ads

  • SEO

  • Social Media Marketing

  • Meta Ads (Facebook Ads)

  • DOOH

  • DMPS - Live Ramp & Blue kai Oracle

Objective

Keen to learn new things, build a career, and reach a higher level in an organization that will

enhance my knowledge, skills, and capabilities leading to mutual growth.

Roles And Responsibilities

  • Order creation, Placement creation, Ad trafficking, and pushing the campaigns to go live.
  • Providing the performance report of the campaigns along with details (if required).
  • Managing day-to-day servicing needs of clients including monitoring of existing campaigns.
  • Optimizing ads to deliver their scheduled goal.
  • Communicating with clients after completion of the assigned task or in case of any issues found concerning the performance of the campaigns.

Disclaimer

I hereby declare that the above information is true to the best of my knowledge and belief.

Timeline

Analyst

Quotient Technologies
01.2023 - 09.2024

Content production Analyst

Quotient Technologies
07.2022 - 01.2023

Content production specialist

Quotient Technologies
06.2022 - 07.2022

II PUC - undefined

East Point College

Bachelor of Business Management - undefined

Sree Venkateshwara College of Science & Management Studies

SSLC -

Sree Venkateshwara English School
Manjunath MAnalyst | Campaign Operations