Marc Tutzauer
Hüttwilen
Summary
Marketing leader with 20+ years of experience in Financial Services. Successfully transformed a major loyalty program into a digital success, driving customer engagement and program participation growth. Expertise in strategic planning and relationship building, resulting in partnerships with over 50 top brands. Proven skills in project management and contract development, delivering measurable results.
Overview
25
25
years of professional experience
Work History
Head of Loyalty & Marketing Partnerships
UBS
Zürich
01.2011 - Current
- Managed the biggest financial services loyalty program in Switzerland with more than 2.5m participants.
- Developed the loyalty program from a 100% analog program in into a 100% digital program.
- Developed, maintained and deepened strategic partnerships with 50+ top brands like Apple, Zalando, Starbucks, IKEA and local Swiss merchants
- Collaborated with sales, IT, finance and external partners to influence critical business growth outcomes.
- Executed updated marketing plans to increase branding exposure, customer traffic, and sales.
- Successfully integrated the loyalty program and all of its participants from Credit Suisse, as part of its acquisition by UBS.
Business Development/ Regional Chief of Staff
UBS
Zürich
04.2008 - 01.2011
- Developed sales initiatives for regional leadership to strengthen strategic direction.
- Collaborated with HR business partner to oversee year-end HR core cycle, managing bonuses and promotions.
- Executed organizational realignments to enhance business operations.
Teamhead Marketing Retail Banking
UBS
Zürich
11.2004 - 03.2008
- Led team responsible for client marketing of retail banking products including mortgages, digital banking, and retirement planning.
- Executed Swiss-wide marketing campaigns within a budget of 10 million CHF.
Marketing Project Manager
UBS UK
London
05.2002 - 10.2004
- Executed rebranding initiative from "UBS Private Banking" to "UBS Wealth Management."
- Directed client marketing strategies and product promotion campaigns for optimal reach.
- Evaluated performance of marketing, advertising, and communications programs, formulating effective strategies.
Trainee - Sales Management Retail Banking
UBS
Zürich
11.2000 - 05.2004
- Compiled reports on project updates, performance metrics, and trends in digital banking.
- Conducted market data analysis to support strategic goals and informed decision-making.
Education
Certificate Program - Business Analytics
Wharton Business School
12.2022
Certificate Program - Customer Engagement, Social Media Planning
Columbia Business School
01.2018
Diplom Betriebswirt - International Business Studies
Furtwangen University HFU
Villingen-Schwenningen, Germany09.2000
Skills
- Leadership experience over 20 years
- Contract development and management
- Project and program management
- Marketing and digital marketing
- Strategic planning and execution
- Customer relationship management
- Relationship building and networking
- Risk assessment and mitigation
Real Estate Business
- Managing a real estate company as a hobby
- Buying, rehabbing, and reselling real estate
Timeline
Head of Loyalty & Marketing Partnerships
UBS
01.2011 - Current
Business Development/ Regional Chief of Staff
UBS
04.2008 - 01.2011
Teamhead Marketing Retail Banking
UBS
11.2004 - 03.2008
Marketing Project Manager
UBS UK
05.2002 - 10.2004
Trainee - Sales Management Retail Banking
UBS
11.2000 - 05.2004
Certificate Program - Business Analytics
Wharton Business School
Certificate Program - Customer Engagement, Social Media Planning
Columbia Business School
Diplom Betriebswirt - International Business Studies
Furtwangen University HFU