All aspects of an active and healthy lifestyle, different cultures, innovating technologies, psychology
Marcel Looze
Sports Management Professional
Thun,BE
Summary
Skilled professional experienced in Sport industry and demonstrated success learning new fields quickly. History of making substantial impacts with forward-thinking, resourceful and adaptable strategies.
Dedicated sports management professional with history of meeting company goals utilizing consistent and organized practices with over 15 years of experience in global sports industry. Excellent reputation for resolving problems and improving customer satisfaction. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organisational brand. Well organised and dependable personality successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
32
32
years of professional experience
8
8
years of post-secondary education
4
4
Languages
Work History
Chief Executive Officer
Ad Movere GmbH
Thun, Switzerland
01.2018 - Current
- Consultant for clients and stakeholders in world of sports
- Preparing International Federations, National Federations, Event organisers and commercial entities for forecasted demand levels with their strategical and operational planning
- Advising Federations and companies in Sport, Health and Fitness branches with execution of their strategical choices
- Connecting major brands with values of Sport
Marketing & Events Director
International Ski Federation
Oberhofen, Switzerland
06.2010 - 11.2017
- Developed and implemented FIS business strategy to position its disciplines and events as premium product in world of sports serving the market with holistic business approach.
- Strengthened marketing programs to capture new business and take advantage of changing trends in sport market
- Designed overall partnership programme and managed all commercial and broadcasting partnerships
- Developed and implemented Marketing Activation concepts for all FIS Disciplines
- Execution of Event strategy endorsing a more technological and digital way of thinking in organisation of broadcasting, hospitality and relationship management
- Responsible for financial management of commercial partnerships and development / execution of revenue share models with National Associations / Organisers.
- Supporting bid procedures for World Championships events and creation of Hosting Agreements.
- Supporting Venue / Organisers with monitoring systems and project status reporting including event planning and definition of milestones.
- Served as main contact (liaison) to National Federations, Local Organisers and Host Broadcaster for preparation of major events like World Cup, World Championships, Youth Olympic Games and Olympic Games.
- Organiser of host venue inspections, monitoring preparations across different phases of organisation of event including Transfer of Knowledge.
- Initiated creation of innovative technologies supporting understanding of sport in cooperation with data service providers and broadcasters like "2015 Falun Virtual Arena".
- Established new Snowboard and Freeski sport programs and presented to internal (General Assembly) and external (IOC) stakeholders.
- Successfully managed staff, various supporting agencies, freelancers and interns.
- Managed sales of Marketing and Multimedia rights for all FIS disciplines with annual value of Euro 120M and Euro 1.6B correspondingly.
- Developed campaigns for partners like Audi "Bring Children to the Snow" and Longines "Rising Ski Stars"
Race Director
International Ski Federation
Oberhofen, Switzerland
06.2006 - 06.2010
- Development and execution of Snowboard with special attention to technical organisation and marketing/sales of World Cup, World Championships and Olympic Winter Games.
- Organisation and management of > 150 Snowboard World Cup, 2 World Championships and 2 Olympic Winter Games.
- Initiated and supported inclusion Slopestyle and Big Air as new Olympic events.
- Conducted site visits and other pre-event meetings with third parties to explain event objectives, site restrictions and performance expectations.
Sports Director
Dutch Triathlon Federation
Nieuwegein, Netherlands
06.2004 - 06.2006
- Developed Elite sports programme
- Developed and managed long term seasonal planning for national teams
- Guided technical staff, clubs and volunteers
Sports Director
Dutch Ski Federation
Den Haag, Netherlands
06.2000 - 06.2006
- Developed organisational framework for Grassroots and Elite sports, leading to an extraordinary gold medal in Snowboard at Vancouver Olympic Winter Games 2010.
- Organised major events like World Cup and Europa Cup and generated revenues for the sport
- Directed and supported technical staff, clubs, volunteers and maintained national (NOC) and international (IOC) relations.
Head Coach
Dutch Ski Federation
Den Haag, Netherlands
06.1991 - 06.2000
- Developed and executed season training and competition programme for National Team.
- Conferred with assistant coaches to determine weaknesses in current team roster and develop recruitment plans.
Education
MBA - Business Administration
University of Utrecht
Utrecht, Netherlands 05.2003 - 11.2004
MBA - Business Strategy
University of Groningen
Groningen, Netherlands 08.2001 - 05.2003
Sport And Fitness Management
CIOS Overveen
Overveen, Netherlands 08.1984 - 06.1987
UEFA A -
UEFA
06.1985 - 06.1987
Trainer Alpine Ski -
Swissski
11.2019 - 03.2020
Skills
Strategic planning
undefinedWebsites
Accomplishments
- Experience as participant in a variety of positions at Olympic (7) and Youth Olympic Games (2) between 1992 and 2018.
- Development and implementation of successful sport marketing strategies and promotional plans with an annual value of >Euro 120M
- Management of the Bid process for Broadcasting rights of 8 World Championships
- Development and management of 8 Transfer of Knowledge seminars between 2010 and 2018 for organisers of World Cup and World Championships
- Organisation of host city inspections and monitoring preparations for > 20 World Championships events
- Designer of innovative activation concepts like "Longines Future Ski Champions", "Audi Bring Children to the Snow", "LG World Cup" including production of supporting marketing activation guidelines and branding materials
- Developer of highly successful elite sports programs leading to Gold Medals at Olympic and Paralympic Games
- Organiser major events like World Cup and Europa Cup
Additional Information
2010-2018 Marketing & Events Director
- 2012 Youth Olympic Games Innsbruck
- 2014 Olympic Games Sochi
- 2016 Youth Olympic Games Lillehammer
- 2018 Olympic Games Pyeongchang
2015-2017 Chairman SportAccord
- Representing sport community as chairman of the Policy Advisory Board for .sport
2006-2010 Race Director
- 2007 World Championships Arosa
- 2009 World Championships Gangwon
- 2010 Olympic Games Vancouver
2002-2006 Head Coach
- 2002 Olympic Games Salt Lake City
- 2006 Olympic Games Torino
- 2004 Olympic Games Athens
1992-1994 Coach
- 1992 Olympic Games Albertville
- 1994 Olympic Games Lillehammer
- 2003 Youth Olympic Festival Bled
1983-1991 Athlete
- Elite Athlete Triathlon and Soccer
Interests
Timeline
Trainer Alpine Ski -
Swissski
11.2019 - 03.2020
Chief Executive Officer
Ad Movere GmbH
01.2018 - Current
Marketing & Events Director
International Ski Federation
06.2010 - 11.2017
Race Director
International Ski Federation
06.2006 - 06.2010
Sports Director
Dutch Triathlon Federation
06.2004 - 06.2006
MBA - Business Administration
University of Utrecht
05.2003 - 11.2004
MBA - Business Strategy
University of Groningen
08.2001 - 05.2003
Sports Director
Dutch Ski Federation
06.2000 - 06.2006
Head Coach
Dutch Ski Federation
06.1991 - 06.2000
UEFA A -
UEFA
06.1985 - 06.1987
Sport And Fitness Management
CIOS Overveen
08.1984 - 06.1987
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