MARCELA OCANDO
Geneva
Summary
Triilingual Fashion Designer with expertise in collection development, technical sketching, and brand management. Transforms creative concepts into commercial products via tech packs, supplier coordination, and production oversight. Manages independent projects and remote collaborations, focusing on visual storytelling and market alignment.
Overview
12
12
years of professional experience
Work History
Fashion Designer
FREELANCE FASHION DESIGNER
Remote
01.2026 - Current
- Conceptualized 5 bespoke collections and tech packs for clients, achieving 100% satisfaction.
- Executed trend research, identifying 20+ trends annually.
- Orchestrated production, managing 10 suppliers, reducing costs by 15%.
CAREER BREAK: INTERNATIONAL PROFESSIONAL DEVELOPMENT
France
01.2017 - 01.2025
- Cultivated 15 design concepts and portfolios.
- Synthesized influences from 5 countries for market re-entry.
Director
LE MARINE - INDEPENDENT FASHION BRAND
Colombia
01.2015 - 01.2017
- Founded and directed a retail-focused brand, overseeing all creative and operational facets.
- Architected 50 designs with 80% sell-through.
- Streamlined the supply chain by selecting textiles and negotiating terms with production suppliers.
- Analyzed performance, increasing profitability by 25%.
Design Intern
ALICIA MAECHA SLEEPWEAR - DESIGN INTERN
Colombia
01.2014 - 01.2015
- Optimized workflows, improving efficiency by 30%.
- Produced high-quality technical drawings and market analysis reports to support the design team.
- Validated production quality and assisted in final cost accounting and inventory tracking.
Education
Diploma - Fashion Design
LCI Education
Bogotá01.2016
Diploma - Fashion Design
LCI Education
Bogotá01.2016
Skills
- Conceptualized sketches
- Tech packs
- Patterns
- Construction
- Sourcing
- Quality control
- Trend Forecasting
- Market Analysis
- Cost Calculation
- Pricing Strategy
- Inventory Management
- Visual Storytelling
- Project Management
- Remote Collaboration
- Cross-cultural Communication
Languages
Spanish
English
French
Personal Information
Title: Fashion Designer | Visual & Creative Design Specialist
Core Competencies
Conceptualized sketches, tech packs, patterns, construction, sourcing, quality control, Trend Forecasting, Market Analysis, Cost Calculation, Pricing Strategy, Inventory Management (Excel), Visual Storytelling, Project Management, Remote Collaboration, Cross-cultural Communication
Timeline
Fashion Designer
FREELANCE FASHION DESIGNER
01.2026 - Current
CAREER BREAK: INTERNATIONAL PROFESSIONAL DEVELOPMENT
01.2017 - 01.2025
Director
LE MARINE - INDEPENDENT FASHION BRAND
01.2015 - 01.2017
Design Intern
ALICIA MAECHA SLEEPWEAR - DESIGN INTERN
01.2014 - 01.2015
Diploma - Fashion Design
LCI Education
Diploma - Fashion Design
LCI Education