MARCO LAROCCA CONOSCENTE
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Summary
Strategic Marketing Leader with 10+ years of experience in automotive and tech, specializing in brand management and data-driven strategy. Expert in shaping compelling brand narratives, leading go-to-market efforts, and delivering impactful campaigns across European and global markets.
Overview
14
14
years of professional experience
Work History
Product Marketing Manager
GENERAL MOTORS EUROPE
04.2023 - Current
- - Leading go-to-market strategy for Cadillac EVs and Corvette in Europe, driving brand strategy and awareness
- - Defining product positioning and growth strategy and led marketing and budget planning
- - Owning messaging, targeting, pricing input, and media execution
- - Applying performance marketing and CRM to maximize campaign ROI
- - Acting as SME and coordinated cross-regional teams to deliver high-quality, on-time launches
Marketing & PR Manager
DUCATI
01.2018 - 02.2023
- - Definition of the online and offline marketing strategy aimed at boosting sales in an omnichannel view
- - Media planning and optimization based on sales target needs
- - Marketing campaigns: promotional material creation, collaboration with media and PR agencies, testing and continuous improvement
- - Media Relations: Built and nurtured strategic relationships with key lifestyle influencers and automotive journalists, successfully enhancing brand visibility
- - Market analysis: competitors and trends
- - Owner of 1 mCHF marketing budget and KPI reporting to top management
- - 360 marketing support to the dealer's network (CRM, promotion and advertising)
- 2022 results: Traffic Website +67% vs 2021; Lead Generation + 93% vs 2021
Digital Marketing Manager After Sales
RENAULT
04.2017 - 12.2017
- - Developed digital marketing strategy for aftersales, focusing on e-commerce optimization and performance channels
- - Maximized media efficiency and ROI across display, SEM, and social campaigns
Digital Marketing Specialist EMEA
CITIZEN SYSTEMS EUROPE
03.2014 - 03.2017
- - Definition and implementation of the 360 digital performance marketing strategy
- - Media planning, agencies sourcing and management across EMEA
- - Content creation: Photoshooting and Video briefing and direction
- - Responsible for the marketing plans within the overall budget process, reviews, and contributed to the products’ commercial launch plan
- 2014 - 2017 results: Audience Growth Rate + 80% ; CPC - 25%
Affiliate Marketing Junior Manager
ZALANDO
02.2012 - 03.2014
- - Implementation of affiliate strategies aimed at supporting e-commerce sales
- - Market research, competitor’s analysis, market segmentation and strategy for affiliates’ websites
- - Corporate benefit programme creation and best practices steering lead for Southern European markets
- 2012 - 2014 results: Zalando became one of the biggest eFashion player in Italy. Affiliate channel contribution +25 %
Education
Master's degree - Business Administration and Marketing
Università di Roma Tor Vergata
01.2013
Master - International Business Administration (Erasmus)
European University Viadrina
01.2011
Bachelor degree - Business Administration and Economics
Università di Roma Tor Vergata
01.2009
Skills
- Microsoft Office proficiency
- Certified in advanced Google Analytics
- Certified in Google Ads
- Skilled in Adobe Creative Suite
- Salesforce Marketing Cloud proficiency
LANGUAGES
Italian: Mother tongue
English: Professional proficiency
French: Professional proficiency
German: Professional proficiency
Hobbies and Interests
I completed my first IRONMAN 70.3 in 2019, a milestone that reflects my discipline, perseverance, and meticulous organization. This achievement sparked a deeper passion for cycling—both on the road and on mountain trails., I am also passionate about traveling to discover new cuisines, engaging in photography, and connecting with people from diverse backgrounds.
Timeline
Product Marketing Manager
GENERAL MOTORS EUROPE
04.2023 - Current
Marketing & PR Manager
DUCATI
01.2018 - 02.2023
Digital Marketing Manager After Sales
RENAULT
04.2017 - 12.2017
Digital Marketing Specialist EMEA
CITIZEN SYSTEMS EUROPE
03.2014 - 03.2017
Affiliate Marketing Junior Manager
ZALANDO
02.2012 - 03.2014
Master - International Business Administration (Erasmus)
European University Viadrina
Bachelor degree - Business Administration and Economics
Università di Roma Tor Vergata
Master's degree - Business Administration and Marketing
Università di Roma Tor Vergata
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