Summary
Overview
Work History
Education
Skills
LANGUAGES
Hobbies and Interests
Timeline
Generic
MARCO LAROCCA CONOSCENTE

MARCO LAROCCA CONOSCENTE

Schlieren

Summary

Strategic Marketing Leader with 10+ years of experience in automotive and tech, specializing in brand management and data-driven strategy. Expert in shaping compelling brand narratives, leading go-to-market efforts, and delivering impactful campaigns across European and global markets.

Overview

14
14
years of professional experience

Work History

Product Marketing Manager

GENERAL MOTORS EUROPE
04.2023 - Current
  • - Leading go-to-market strategy for Cadillac EVs and Corvette in Europe, driving brand strategy and awareness
  • - Defining product positioning and growth strategy and led marketing and budget planning
  • - Owning messaging, targeting, pricing input, and media execution
  • - Applying performance marketing and CRM to maximize campaign ROI
  • - Acting as SME and coordinated cross-regional teams to deliver high-quality, on-time launches

Marketing & PR Manager

DUCATI
01.2018 - 02.2023
  • - Definition of the online and offline marketing strategy aimed at boosting sales in an omnichannel view
  • - Media planning and optimization based on sales target needs
  • - Marketing campaigns: promotional material creation, collaboration with media and PR agencies, testing and continuous improvement
  • - Media Relations: Built and nurtured strategic relationships with key lifestyle influencers and automotive journalists, successfully enhancing brand visibility
  • - Market analysis: competitors and trends
  • - Owner of 1 mCHF marketing budget and KPI reporting to top management
  • - 360 marketing support to the dealer's network (CRM, promotion and advertising)
  • 2022 results: Traffic Website +67% vs 2021; Lead Generation + 93% vs 2021

Digital Marketing Manager After Sales

RENAULT
04.2017 - 12.2017
  • - Developed digital marketing strategy for aftersales, focusing on e-commerce optimization and performance channels
  • - Maximized media efficiency and ROI across display, SEM, and social campaigns

Digital Marketing Specialist EMEA

CITIZEN SYSTEMS EUROPE
03.2014 - 03.2017
  • - Definition and implementation of the 360 digital performance marketing strategy
  • - Media planning, agencies sourcing and management across EMEA
  • - Content creation: Photoshooting and Video briefing and direction
  • - Responsible for the marketing plans within the overall budget process, reviews, and contributed to the products’ commercial launch plan
  • 2014 - 2017 results: Audience Growth Rate + 80% ; CPC - 25%

Affiliate Marketing Junior Manager

ZALANDO
02.2012 - 03.2014
  • - Implementation of affiliate strategies aimed at supporting e-commerce sales
  • - Market research, competitor’s analysis, market segmentation and strategy for affiliates’ websites
  • - Corporate benefit programme creation and best practices steering lead for Southern European markets
  • 2012 - 2014 results: Zalando became one of the biggest eFashion player in Italy. Affiliate channel contribution +25 %

Education

Master's degree - Business Administration and Marketing

Università di Roma Tor Vergata
01.2013

Master - International Business Administration (Erasmus)

European University Viadrina
01.2011

Bachelor degree - Business Administration and Economics

Università di Roma Tor Vergata
01.2009

Skills

  • Microsoft Office proficiency
  • Certified in advanced Google Analytics
  • Certified in Google Ads
  • Skilled in Adobe Creative Suite
  • Salesforce Marketing Cloud proficiency

LANGUAGES

Italian: Mother tongue
English: Professional proficiency
French: Professional proficiency
German: Professional proficiency

Hobbies and Interests

I completed my first IRONMAN 70.3 in 2019, a milestone that reflects my discipline, perseverance, and meticulous organization. This achievement sparked a deeper passion for cycling—both on the road and on mountain trails., I am also passionate about traveling to discover new cuisines, engaging in photography, and connecting with people from diverse backgrounds.

Timeline

Product Marketing Manager

GENERAL MOTORS EUROPE
04.2023 - Current

Marketing & PR Manager

DUCATI
01.2018 - 02.2023

Digital Marketing Manager After Sales

RENAULT
04.2017 - 12.2017

Digital Marketing Specialist EMEA

CITIZEN SYSTEMS EUROPE
03.2014 - 03.2017

Affiliate Marketing Junior Manager

ZALANDO
02.2012 - 03.2014

Master - International Business Administration (Erasmus)

European University Viadrina

Bachelor degree - Business Administration and Economics

Università di Roma Tor Vergata

Master's degree - Business Administration and Marketing

Università di Roma Tor Vergata
MARCO LAROCCA CONOSCENTE