Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
References
Hobbies
Generic
Mareike Tischhauser

Mareike Tischhauser

Wermatswil

Summary

Dedicated and passionate leader with nearly two decades of experience in B2B across diverse domains, half of which in Strategy & Innovation and the other half in Product Management.

Experienced with leading produce development from concept to launch and updates in cross-functional teams, driving business growth in physical and digital products.

Proven track record as a strategic thinker and executor, steering teams towards success and into new business areas. Adept at fostering innovation and digital transformation. Passionate about people, she thrives on empowering interactions to drive positive change, learning and to cultivate collaborative, high- performance environments with a clear joint vision.

Overview

21
21
years of professional experience

Work History

Head of Product Management

Kynetec
02.2025 - Current
  • Built up a new Product Management function with 15 people and coached all team members on best practice in product management methodologies and techniques.
  • Managed a diverse portfolio of 5 main products. Fostered a focus on gaining back excellence in the core products through updates, focus and close customer collaboration, while innovating in new products and customer segments like biologicals (6bn$ market with 9% CAGR)
  • Built consensus among internal teams by facilitating open communication channels between all project stakeholders.
  • Set up and implemented Custom insights strategy to stop year on year business decline and win back in the market with new service approach and better cross product collaboration
  • Collaborated with Product Development, sales and marketing teams as well as IT to develop effective go-to-market strategies for new products or updates as well as a coordinated product development processes.

Global Head of Strategy Projects

Syngenta Crop Protection
03.2024 - 02.2025
  • Led cross functional team to execute successfully a restructuring projects which effected more than 100 people in time and in budget
  • Improved overall business performance through delivery of generic strategy within Supply Chain and Product Marketing through assessment of root causes and re-establishment of competitiveness of Syngenta's top 10 Active ingredients in the largest agriculture market
  • Supported the successful delivery of the global trademark assessment and actionable recommendation of revised strategy
  • Enhanced employee engagement by promoting innovation with new reward scheme for trademark filing globally.

Head of Seedcare Institute

Syngenta
06.2022 - 03.2024
  • Led a diverse team of more than 120 experts in 18 physical institutes around the world consisting of scientists, engineers, learning experience designers, and marketers, to create and deliver industry leading customer services for chemical and biological seed treatment solutions
  • Built up new biologicals infrastructure, capabilities and service segment to support acquired biologicals product portfolio globally (>100m$ sales, additional 6 FTEs)
  • Led evaluation and first pilots for soil health relevant services as a new market segment
  • Successfully set up clear digital strategy for Key Accounts, channel partners, growers with more than 60 pilots around the world
  • Started data analytics journey with pilots of easy-to-use digital services and customer-facing workflow tools with successful pilots in Stein (CH), Brazil, Mexico and Pakistan
  • Spearheaded the development of strategic partnerships with key machinery manufacturers and suppliers in the agricultural industry to enable Seedcare downstream strategy

Head of Commercial Excellence

Syngenta
07.2019 - 06.2022
  • Drove digital transformation and a data driven approach in the commercial organization, including SFDC and digital marketing adaption, plus related required educational activities
  • Built up agronomy training area in MaSE to ensure better link with agronomist in field and sustainable application of the product portfolio
  • Led a team of 20 people based in several locations globally

Product Marketing Lead

Syngenta
11.2015 - 06.2019
  • Led a major brand with key focus on APAC and LATAM, 35% sales improvement in two years driven by successful preparation and execution of launches in Brazil and Europe and diligent post patent defense activities globally
  • Led data analytics for scenario planning and portfolio decisions
  • Led forward looking exercise to evaluate and ensure sustainability of the product portfolio

Marketing Strategy Lead

Syngenta
02.2014 - 11.2015
  • Reported directly to the CMO to develop, execute and implement a portfolio prioritization process, which successfully optimized the R&D spend globally
  • Led project to prioritize Syngenta's service offers, developed a new approach for service innovation, which was presented to SEC

Key Account and Pricing Manager

Syngenta
07.2012 - 02.2014
  • Led cross-functional team of > 20 internal and external resources to deliver on time and within budget an 18 month Commercial Force Effectiveness project
  • Successfully implemented sales incentive plan by leading team of >10 people
  • Led and developed key account segmentation for 15 biggest wholesalers

Mergers & Acquisitions Manager

Syngenta
07.2010 - 07.2012
  • Supported acquisitions, disposals, Joint Ventures and equity stake investments - led parts of the Due Diligence streams and managed analysts

Senior Management Consultant

Accenture
11.2004 - 11.2008
  • Founding member of the new 'Sustainability' team within Accenture
  • Led a growth strategy for a utility company with an EBIT impact of $10m, based on environment analysis, creativity workshops and new service developments (e.g Biogas)
  • Reorganized departments of a utility company ($14m cost reduction)
  • Created a branded wholesale operating model (value proposition, processes and implementation plan) at an oil and gas major

Education

Professional Scrum Product Owner I -

Scrum.Org
04.2018

Certificate, Digital Marketing and Leadership -

Google Academy
11.2017

MBA - Finance, Strategy, Sustainability

IESE
05.2010

MBA -

CEIBS
01.2010

Diploma - Production Management, Accounting, Asia/ Pacific

Private University of Applied Science
10.2004

Skills

  • Product marketing
  • Product vision and analytics
  • Go-to-market strategy
  • Service models
  • Customer needs assessment
  • Business Development
  • Agile and Scrum
  • Cross functional leadership
  • Strategic thinking
  • Digital transformation

Affiliations

  • Ski touring, biking, mountaineering, swimming, singing, playing with my children

Languages

English
Proficient (C2)
C2
German
Bilingual or Proficient (C2)

Timeline

Head of Product Management

Kynetec
02.2025 - Current

Global Head of Strategy Projects

Syngenta Crop Protection
03.2024 - 02.2025

Head of Seedcare Institute

Syngenta
06.2022 - 03.2024

Head of Commercial Excellence

Syngenta
07.2019 - 06.2022

Product Marketing Lead

Syngenta
11.2015 - 06.2019

Marketing Strategy Lead

Syngenta
02.2014 - 11.2015

Key Account and Pricing Manager

Syngenta
07.2012 - 02.2014

Mergers & Acquisitions Manager

Syngenta
07.2010 - 07.2012

Senior Management Consultant

Accenture
11.2004 - 11.2008

Certificate, Digital Marketing and Leadership -

Google Academy

MBA - Finance, Strategy, Sustainability

IESE

MBA -

CEIBS

Diploma - Production Management, Accounting, Asia/ Pacific

Private University of Applied Science

Professional Scrum Product Owner I -

Scrum.Org

References

References available upon request

Hobbies

Ski touring, mountaineering, swimming, singing, pilates, vineyard, playing with my children

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Mareike Tischhauser