Mariana Nogueira Turkienicz
Zurich
Summary
E-commerce professional with over 12 years of expertise in elevating top brands with digital marketing, including Finish and Macmillan Publishers. In the Brazilian market, I orchestrated the creation of an e-commerce, based on Agile methodology, from scratch, propelling social media growth (Instagram) from zero to a remarkable 400k followers. My contributions spanned the UK market, where I successfully worked as an e-commerce specialist for three brands concurrently—Finish, Botanica, and Durex. Additionally, in the USA market, I achieved the remarkable feat of doubling the net revenue for one beverage company YoY through executing campaigns to boost visibility and drive sales
Overview
10
10
years of professional experience
Work History
E-commerce Specialist
Reckitt
01.2022 - 05.2023
- Have Increased Finish DtC website net sales through social channels and affiliates by 450% in Q1 comparing 2022 - 2023
- Created Trading Calendars, agreeing with media strategies with PPC and FB agencies and agreeing to price and merchandising onsite
- Created different levels of partnership with IT&D, MX, Supply and the GBUs to unlock DTC success and understanding
- Structured the weekly calls with senior line managers to show results and prospect new opportunities for increasing revenue
- Formulated weekly data analysis and reporting, including Google Analytics, CRM, PNL and Sales performance, providing reliable results and standard KPI metrics.
- Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
- Maintained working knowledge of company products, services and promotions.
E-commerce Manager
Preçolandia Ltda
01.2018 - 01.2020
- Created the e-commerce, social media (Instagram) and blog
- Achieved more than 550k sessions monthly and 400K followers on intagram in 2 years
- Have Increased the company's traffic and revenue through keyword indexing, such as 'wedding lists'
- Formulated daily data analysis and reporting, providing reliable results and standard KPI metrics
- Improved the website by focusing on the User Experience (UX), such as reducing steps to checkout and improving the conversion rate from 0.8% to 1.5% YoY
- Built daily and monthly reports for the e-commerce and customer service team (SAC), improving customer service performance
- Liaised monthly with the CEO and the committee in the company's management meetings (AGMs), incorporating action plans for business development and seeking continuous improvements in the area.
- Incorporated e-commerce objectives in social media platform management.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
Ecommerce Coordinator
Preçolandia Ltda
01.2016 - 01.2018
- Planned a new website project for the company, increasing net e-commerce revenue by 20% and working with upbeat COP
- Managed affiliate marketing programs, Facebook and Google Ads.
Purchaser
Preçolandia Comercial Ltda
01.2015 - 01.2016
- Maintained complete documentation and records of all purchasing activities.
- Checked items received against items ordered by verifying receipts.
- Negotiated with suppliers, vendors and other representatives.
- Maintained and reviewed computerized records of items purchased and costs associated with purchases.
- Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
Marketing Analyst
EnglishUp
01.2013 - 01.2015
- Translated English to Portuguese for improvements on the website
- Managed day-to-day customer marketing programs, including email and Facebook campaigns
- Driven data analysis and reporting, including PPC and Sale Team performance
- Liaised daily with the team in London and Romania to monitor the marketing budget and performance v
- Sales targets
- Mapped and redesigned processes from the company
- Worked focusing on customer satisfaction and retention
- Analysed and identified critical tasks.
Education
Master of Business Administration - (MBA) -
Fundação Getúlio Vargas
Sao Paulo, Brazil01.2018
Bachelor's degree in International Relations and Affairs -
ESPM
Sao Paulo, Brazil01.2010
Impacta
São Paulo Fundação Dom Cabral
São Paulo, BrazilGoobec
São PauloSkills
- Portuguese (native)
- English (fluent)
- Spanish (intermediate)
- Online Marketing
- Inventory Management
- Google Analytics
- Digital Marketing
- Social Media Marketing
- Project Management
- KPI Reporting
- Marketing Support
- Keyword Optimization
Languages
Portuguese (native)
Bilingual or Proficient (C2)
English (fluent)
Advanced (C1)
Spanish (intermediate)
Intermediate (B1)
German
Beginner (A1)
Personal Information
Visa Status: Permit B - Allowed to work in Switzerland without additional visas
Timeline
E-commerce Specialist
Reckitt
01.2022 - 05.2023
E-commerce Manager
Preçolandia Ltda
01.2018 - 01.2020
Ecommerce Coordinator
Preçolandia Ltda
01.2016 - 01.2018
Purchaser
Preçolandia Comercial Ltda
01.2015 - 01.2016
Marketing Analyst
EnglishUp
01.2013 - 01.2015
Master of Business Administration - (MBA) -
Fundação Getúlio Vargas
Bachelor's degree in International Relations and Affairs -
ESPM
Impacta
Fundação Dom Cabral
Goobec
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