Martina Borroni
Milan
Summary
Digital Marketing expert with 10+ years in paid media strategy, adept at managing multi-million EUR budgets and optimizing campaigns for business growth. Skilled in integrated omnichannel strategies to enhance brand visibility and ROI.
Overview
14
14
years of professional experience
Work History
Media and Advertising Manager
Vans - EMEA
Stabio
01.2020 - Current
- Directed paid media strategy for Vans across EMEA, encompassing campaign planning, execution, and optimization across digital and traditional channels.
- Managed multi-million EUR budgets, ensuring efficiency and maximizing ROI.
- Developed integrated media plans aligned with brand objectives and seasonal priorities.
- Oversaw performance analysis and reporting, generating actionable insights to enhance campaign effectiveness.
- Identified new opportunities for paid partnerships and explored emerging platforms.
- Collaborated with cross-functional teams to amplify brand campaigns through strategic paid activations.
- Developed and managed comprehensive media strategies for diverse marketing campaigns.
Social Media Coordinator
Vans - EMEA
Stabio
01.2019 - 01.2020
- Developed and executed Vans’ social media strategy across EMEA regions.
- Coordinated with cross-functional teams including PR, Action Sports, Product, e-commerce, and creative.
- Scheduled, published, and monitored posts across various social media platforms.
- Analyzed social performance metrics to deliver actionable insights and comprehensive reports.
Digital Marketing Specialist
7 For All Mankind
Stabio
01.2013 - 01.2019
- Developed and edited website content alongside newsletters to enhance user engagement.
- Assisted e-commerce team with site promotions and online campaigns to drive sales.
- Collaborated with social media agencies to monitor activity and optimize online presence.
World Wide Social Media
Gucci
Milan
01.2012 - 01.2013
- Created digital content for Gucci’s social media channels
- Coordinated with graphics department for layouts
- Produced periodic reports on digital projects
Education
Bachelor of Arts - Linguaggi dei Media
Università Cattolica Del Sacro Cuore
Milan, Italy03.2009
Skills
- Microsoft Office proficiency
- Media strategy development
- Budget management
- Performance evaluation
- Integrated media planning
- Team collaboration
- Analytics expertise
Languages
- English
- Italian
Timeline
Media and Advertising Manager
Vans - EMEA
01.2020 - Current
Social Media Coordinator
Vans - EMEA
01.2019 - 01.2020
Digital Marketing Specialist
7 For All Mankind
01.2013 - 01.2019
World Wide Social Media
Gucci
01.2012 - 01.2013
Bachelor of Arts - Linguaggi dei Media
Università Cattolica Del Sacro Cuore