Mehdi Ait Hamou

· During my first steps at the company, I’ve helped completely revamp the affiliate program at Proton on Tune platform. This includes building new offers, restructuring the goals, the payout model, tracking system, creatives.

· Implemented the use of the ad manager feature on Tune to use LP rotations with different weights in order to smart test landing pages and to optimize the performance toward ROI

· With the help of the engineer team, implemented a deep link feature which allowed affiliates to redirect traffic to any page of Proton’s products using a specific parameter on Tune.

· Implemented the use of LTV when calculating CPA payout to have accurate ROI % based on LTV

· In the team I was the person usually in charge of all technical operations, whether it’s implementing new tracking features, identifying tracking errors, recognizing fraud patterns, and bringing solutions

· Regularly built analysis to optimize conversion rate and AOV

· After a shift in strategy of the company to work on a ‘Business Unit‘ model, I was in charge of handling Proton VPN paid acquisition on affiliate model.

· Led the project of the complete rebuild of the funnel because the conversion rate from clicks to paid subscribers was the lowest in the market.

· Actively participated in establishing the affiliate channel yearly strategy for both Proton VPN and Proton Mail

· Grew a portfolio of top tiers partners with whom I’ve built a solid relationship which allowed me to double the revenue generated YoY from 2020 to 2022. A targeted increase of 100% every year was always reached

· Onboarded top tier new partners who led the Proton affiliate program growth

· Handled Proton biggest partner which is the privacy-oriented search engine Brave

· Built reports for partners and established bi-weekly checkpoints to follow a roadmap which allowed us to achieve yearly goals

· Worked very closely with the SEA team and shared insight regarding landing pages, content, and ads performance

· Participated in a SEA training and handled my own campaign in the Nordics.

· Position was opened following proven efficiency on the biggest affiliation show in Europe (AWE Barcelona)

· Prospection and recruitment of potential new affiliates (webmasters, agencies, etc. Went from nothing to 60’000 € margin per month.

· Built a strong portfolio of top FR affiliates (3 of the top 5 French marketers)

· Brought in top 1 client from the biggest competitor (150,000 € / month)

· Attended more than 12 shows (AWE Barcelona, AWA Bangkok, TES Prague, TES Cascais, ASW Las Vegas, ASE Amsterdam, Webmaster Access Amsterdam, etc)

· Networking actions that allowed me to crack into the top 100 French digital marketers group

· Handled and converted into sales top prospect meetings

· Provided strong data driven analysis on products performances

· Became the referral in business proposals of the affiliation team

· Organized trainings for the affiliate managers: data analysis (traffic performances using the vertical’s company specific KPI’s)

· Worked closely with affiliate managers to transition every new prospect converted to their portfolio

· Followed up on every converted prospect performance and supervised optimization actions from affiliate managers

· Worked closely with the team leader to increase the affiliate team performance

· Proactive analysis on products performance decrease in order to solve the issues as fast as possible

· Helped developing new products features to increase revenue (Cascading on internal offers) which resulted in 30 % increase revenue in a month

· Researched and built long-term relationships with new clients.

· Developed an average affiliate into top 3 of the affiliation department

· Made a case study of this affiliate

· Planed approached and pitched potential prospects.

· Developed English speaking GEOs (USA, UK)

· Negotiated profitable partnerships to increase the company’s margin

· Annual target reached within 5 months (Doubled the portfolio turnover)

· Advised and helped affiliates with the campaign promotion (promotion tools, best practices, SEO recommendations, etc.).

· Followed permanently affiliate's performance and adapted consequently commissions and/or capping.

· Prepared and installed postbacks (S2S, Pixel, etc.).

· Advised and guided affiliates on SEO, Traffic Acquisition, DDBB perf, etc

· Managed a team of 9 employees (3 housekeepers, 3 front office agents, and 3 night auditors)

· Participated in annual balance sheets with the board

· Internal Audit in order to establish an update on the accounts

· Reorganization of the kardex & client segmentation

· Implementation of new pricing strategies in order to develop direct revenue + 9% in 2017

· Established internal coaching on many newly developed operational tools

· Implementation and development of strategic partnerships with the OECD, Radio France, and many embassies in the 16th district of Paris

· Creation of a new tool in order to reduce laundry & raw materials costs (- 13% 2016 vs 2017)

· Benchmark analysis following the rise of Airbnb in Paris to evaluate the competitiveness of one of the strongest newly emerged actor in the hospitality industry

· Renegotiation of the OTA’s partnership following the Macron Law of august 2015 in order to be released from the rate & availability parity obligations

· Creation & Management of the hotels’ disabled access requirements project

· Quotation & planification of the construction works according to a 3 years financial plan negotiated with the partnered bank

· Successfully passed the Prefecture’s audit regarding the disabilities requirements within the given deadline

• Launched the affiliation traffic monetization in tier 2 Geos
• Prospection of reliable affiliation networks (Matomy, Applift, Mobpartner, etc...)
• CPI / Flat fee negotiation with gaming clients (EA sports, Machine Zone, Supercell, etc ...)
• Went from 20,000 € revenue per month up to 100 000 € (target reached)

• User acquisition
• Mobile traffic monetization
• Participated at the Mobile World Congress Barcelona
• Worked closely with the edito team on the different creatives (wording, design)
• Strategic accounts development
• Mobile campaigns tracking and analysis (S2S, pixel)

• Recommendations for campaign optimization