Innovative marketing and communications professional with over nine years' experience delivering exceptional global campaigns, content and collateral based on proven and innovative strategies. Results-oriented and collaborative professional with expertise in digital campaigning, media publishing and social media engagement. Proven track record of driving competitive growth and consistently meeting targets.
Visionary and strategic thinker with a passion for people and great leadership skills, well organized, confident, resilient, tenacious and experienced in dealing with difficult and unexpected situations.
Achievement: Leading the most advanced global campaign withing the team and supporting colleagues with campaign templates and best practice examples, helping each meet targets while maintaining cohesive organizational strategy
Achievements: Launch of sponsored LinkedIn campaign, Google ads and programmatic advertising as part of the marketing mix for IP generating over 10,000 clicks and a campaign engagement rate of 3.7 %
Share of Voice for IP 66 % and ranked 1st in comparison to competitors.
Achievements: Gained over 600 subscribers organically within a year, and 55 members in less than 3 months. Reached a newsletter opening rate of 35% and 45-80 registrations per event.
Achievements: Planned and executed 45 events together with members of the executive board and sales team. Assisted with touch point analyses and suggested prioritization of event formats. Through improving and intensifying marketing mix the number of website users went up by 24.1 % since working at Globalance.
Achievements: Re-launch of the trend magazine “Zukunftbeweger” together with the CEO & Founder of Globalance Bank. 140,000 copies enclosed in NZZ am Sonntag resulting in over 2,000 new subscribers.
Achievement: Maintained pole position of most successful and highest revenue event (Richmond Financial Industry Forum). Increased participation and revenue by 30 % of Richmond Investment Forum making it the second grossing event.
Achievement: Launched a cantonal initiative followed by two media conferences which generated over 100 media coverages.
Built a circle of supporters on a national level with prominent representatives from politics.
Corporate communications
Strategic planning
Campaign management
Content creation
Trade media publication
Digital communications
Social media campaigning
Marketing and advertising
Website management
Developing marketing collateral
Conducting email campaigns
Editorial calendars
Hootsuite Platform Certification
INSEAD - Driving Digital Marketing Strategy
Hootsuite Platform Certification