Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
MICHELE SINGER

MICHELE SINGER

Marketing And Communications Expert
Basel

Summary

Innovative marketing and communications professional with over nine years' experience delivering exceptional global campaigns, content and collateral based on proven and innovative strategies. Results-oriented and collaborative professional with expertise in digital campaigning, media publishing and social media engagement. Proven track record of driving competitive growth and consistently meeting targets.
Visionary and strategic thinker with a passion for people and great leadership skills, well organized, confident, resilient, tenacious and experienced in dealing with difficult and unexpected situations.

Overview

10
10
years of professional experience
16
16
years of post-secondary education
2
2
Certifications
4
4
Languages

Work History

Marketing Communications Manager

Swiss Re
4 2021 - Current
  • Responsible for coordinating MarComs services for all lines of businesses offered by Swiss Re Corporate Solutions
  • Support Head of Marketing Communications with developing reports for the executive committee and coordinating with the global team
  • Managed public relations efforts, securing positive media coverage for company initiatives and events.
  • Global Campaign Manager for International Programs (IP) with a strong focus on digital marketing
  • Oversaw event planning and execution, ensuring successful promotion of company products at key trade shows and conferences.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic
  • Revamped online and print materials in collaboration with graphic designers, photographers and printers

Achievement: Leading the most advanced global campaign withing the team and supporting colleagues with campaign templates and best practice examples, helping each meet targets while maintaining cohesive organizational strategy

Communications Business Partner

Swiss Re
2020.06 - 2021.03
  • Global campaign manager for international insurance programs (IP) developing and executing MarComs strategies
  • Internal and external stakeholder management and working together with agencies
  • Identify platforms, media and advertising opportunities
  • Manage press release for innovative and cutting edge product
  • Define and implement an effective mix of communication measures for a variety of channels including digital and social media
  • Quarterly reporting on campaign development and success to internal stakeholders

Achievements: Launch of sponsored LinkedIn campaign, Google ads and programmatic advertising as part of the marketing mix for IP generating over 10,000 clicks and a campaign engagement rate of 3.7 %

Share of Voice for IP 66 % and ranked 1st in comparison to competitors.

Co-Founder

Women In Sustainable Finance
2019.09 - 2022.10
  • Develop business model & communication strategy
  • Define corporate design & identity
  • Build and manage website
  • Compose newsletter for events and courses
  • Introduced memberships including online payment
  • Developed key operational initiatives to drive and maintain substantial business growth

Achievements: Gained over 600 subscribers organically within a year, and 55 members in less than 3 months. Reached a newsletter opening rate of 35% and 45-80 registrations per event.

Head of Events & Marketing Specialist

Globalance Bank
2018.09 - 2020.01
  • Strategic planning and execution of events with members of the executive board and sales team
  • In charge of event marketing strategies
  • Direct staff before and during events
  • Responsible for event budget
  • Lead the digital marketing research team
  • Develop the social media strategy
  • Various responsibilities as marketing specialist (see below)
  • Identified appropriate marketing channels and target customers for campaigns.
  • Planned marketing initiatives and leveraged referral networks to promote business development.

Achievements: Planned and executed 45 events together with members of the executive board and sales team. Assisted with touch point analyses and suggested prioritization of event formats. Through improving and intensifying marketing mix the number of website users went up by 24.1 % since working at Globalance.

Marketing Specialist

Globalance Bank
2017.09 - 2018.08
  • Create marketing material (fact sheets for clients, brochures, invitations)
  • Coordinate publications (quarterly trend magazine, biannual investment outlook, annual report)
  • Monitored trends in social media, industry, and competitive landscape to create new material
  • Collaborate with legal & compliance department
  • Create presentations
  • Transition into new corporate design
  • Newsletter marketing
  • Manage social media accounts and website
  • Launch and coordinate campaigns
  • Responsible for the marketing budget

Achievements: Re-launch of the trend magazine “Zukunftbeweger” together with the CEO & Founder of Globalance Bank. 140,000 copies enclosed in NZZ am Sonntag resulting in over 2,000 new subscribers.

Delegate & Social Media Manager

Richmond
2015.01 - 2017.07
  • Responsible for direct marketing strategies
  • Manage newsletters and social media accounts
  • Plan and coordinate two networking events, and several networking lunches
  • Acquire key decision-makers from the financial, and insurance industry
  • Correspond, and cater to participants

Achievement: Maintained pole position of most successful and highest revenue event (Richmond Financial Industry Forum). Increased participation and revenue by 30 % of Richmond Investment Forum making it the second grossing event.

Project Manager

Effective Altruism Foundation
2013.12 - 2014.11
  • Develop, plan, coordinate and implement the project
  • Launch a cantonal initiative
  • Build a network of partners
  • Correspond and maintain contact with politicians, partner organizations, supporters, and donors
  • Write press releases, and organize media conferences
  • Manage the website and facebook page

Achievement: Launched a cantonal initiative followed by two media conferences which generated over 100 media coverages.

Built a circle of supporters on a national level with prominent representatives from politics.

Education

Master of Arts - Corporate Communications Management

Hochschule Für Wirtschaft FNHW
Olten, Switzerland
2014.04 - 2020.09

Master of Arts - Cultural Anthropology

University of Basel
Basel, Switzerland
2009.09 - 2012.05

Bachelor of Arts - Social Sciences & Religious Studies

University of Basel
Basel, Switzerland
2005.09 - 2009.01

Matura - Fine Arts & Art History

Gymnasium Oberwil
Basel, Switzerland
2001.08 - 2004.12

Skills

Corporate communications

Strategic planning

Campaign management

Content creation

Trade media publication

Digital communications

Social media campaigning

Marketing and advertising

Website management

Developing marketing collateral

Conducting email campaigns

Editorial calendars

Certification

Hootsuite Platform Certification

Timeline

INSEAD - Driving Digital Marketing Strategy

2021-09

Hootsuite Platform Certification

2021-04

Communications Business Partner

Swiss Re
2020.06 - 2021.03

Co-Founder

Women In Sustainable Finance
2019.09 - 2022.10

Head of Events & Marketing Specialist

Globalance Bank
2018.09 - 2020.01

Marketing Specialist

Globalance Bank
2017.09 - 2018.08

Delegate & Social Media Manager

Richmond
2015.01 - 2017.07

Master of Arts - Corporate Communications Management

Hochschule Für Wirtschaft FNHW
2014.04 - 2020.09

Project Manager

Effective Altruism Foundation
2013.12 - 2014.11

Master of Arts - Cultural Anthropology

University of Basel
2009.09 - 2012.05

Bachelor of Arts - Social Sciences & Religious Studies

University of Basel
2005.09 - 2009.01

Matura - Fine Arts & Art History

Gymnasium Oberwil
2001.08 - 2004.12

Marketing Communications Manager

Swiss Re
4 2021 - Current
MICHELE SINGERMarketing And Communications Expert