Murat Arici
Zurich
Summary
Innovative and experienced leader with expertise in cross-functional team and project management as well as creative problem-solving. 12 Years' experience in Global access, health economics, pricing and innovative solution development. Committed to improving the patient care whilst delivering value to the whole society. Strongly believes that disease area and technology integration - Digital Transformation of Healthcare- provides the opportunity to improve the outcomes for all concerned. Loves travelling, getting to know new cultures and experience different cuisines and investing in properties.
Overview
12
12
years of professional experience
1
1
Certification
3
3
years of post-secondary education
Work History
Director, HEOR & RWE, Europe & GCC
Global Blood Therapeutics
06.2021 - 09.2022
- Built a dedicated Health Outcomes function within EU and GCC to transform the patient care plans and ensure access to Oxbryta
- By being a point of contact for access in the region, collaborated with global product management, R&D and medical affairs teams and influenced the product definition and clinical development strategies.
- Spearheaded real-world evidence studies and other high-impact RWE initiatives (EAP, registries)
- Used Digital Platform Models to collect real time data on patient reported outcomes using EQ-5D
- Managed external vendors to develop key tools in collaboration with local market leads to support HTA and access submissions and negotiations i.e GVD, Objections handler, messaging slides, global BIM and CEM.
- Developed and executed comprehensive and compelling HEOR publications.
- Applied cross-functional organization skills to drive and negotiate HTA strategy, produced integrated tools in accordance with the organization needs, including successful registration and pricing submissions in UAE, Oman and Kuwait as well as HTA submissions in KSA, UK, France and Germany.
Life Sciences & Technology Integration Consultant
Accenture
09.2019 - 03.2021
- Subject Matter Expert in product management capability development, agile development, selling process automation and a patient management program for pharmaceutical company.
- Led mapping out of digital health reimbursement pathways and developed access strategy for two digital health solutions (companion diagnostic for oncology and SaMD for multiple-sclerosis) and Play Book to enable effective commercialization.
- Collaborated with local operating country (LOC) commercial and access heads, defined location specific business models and monetization strategies
- Conducted A/B testing to gain customer insights on Launch Playbook.
- Developed offers for multiple clients on (digital tender) product management, pricing strategy and global pharma pricing system (GPS) implementation.
Director, Global Pricing, Oncology
Takeda
05.2017 - 06.2018
- Global pricing strategy development to within each of the Emerging and Managed Markets.
- Implemented Gross to Net management strategies to avoid revenue leakage.
- Reviewed and assessed pricing change requests from local operating companies balancing business performance requirements and their local circumstances.
- Determined impact of international referencing and advised global business leadership on potential outcomes on product strategy.
- Successfully submitted for 20 countries HTAs and reimbursement for 6 new indications for major products and secured approvals in 80% of countries
Global Access & Commercial Consultant
PSM
04.2009 - 05.2017
- Project managed planning and executing local market access strategies to drive business value.
- Endured national funding for home hemodialysis service, a new HRG introduction, through effective KOL, payer and patient organization management.
- Ideated and implemented growth marketing plans for clients including GSK, J&J, Baxter, Roche and Vifor Pharma.
Education
Postgraduate Diploma - Digital Business
Columbia Business School
Online10.2019
MBA - Business Administration and Management
Nottingham Trent University
Nottingham06.2007
Bachelor of Arts - Business and Economics
Nottingham Trent University
Nottingham 09.1999 - 06.2002
Skills
- Business administration
- Strategies and goals
- Staff Management
- Relationship building
- Negotiating and influencing
- Verbal and written communication
Certification
Digital Transformation in Healthcare, Emeritus, Dec 2022
Health Economics, University of Oxford, 2009
Languages
English
Bilingual or Proficient (C2)
Turkish
Bilingual or Proficient (C2)
German
Elementary (A2)
Arabic
Beginner (A1)
DISEASE AREA KNOWLEDGE
Rare diseases, oncology, hematology, immunology and CV, diabetes, respiratory, renal disease.
Additional Information
United Kingdom citizen with B permit in Switzerland until 2027
Married with 2 children
Timeline
Director, HEOR & RWE, Europe & GCC
Global Blood Therapeutics
06.2021 - 09.2022
Life Sciences & Technology Integration Consultant
Accenture
09.2019 - 03.2021
Director, Global Pricing, Oncology
Takeda
05.2017 - 06.2018
Global Access & Commercial Consultant
PSM
04.2009 - 05.2017
Bachelor of Arts - Business and Economics
Nottingham Trent University
09.1999 - 06.2002
Postgraduate Diploma - Digital Business
Columbia Business School
MBA - Business Administration and Management
Nottingham Trent University
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