SQL
Mustafa Suphi Binbay
Data Analyst
Zurich (open the relocation),ZH
Summary
Detail-oriented Data Analyst adept at transforming raw data into meaningful information to support better decision making and improve business processes.
Well-versed in qualitative and quantitative analysis techniques. Bringing solid SQL and Excel knowledge and a strong background in collecting and analyzing large volume of data from different sources to make recommendations for process improvements.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
DATA ANALYST
Google via Randstand
Zürich
03.2016 - Current
- Ensuring compliance of products data with Google policies by conducting deep-dive root cause analysis to identify low-quality advertisers/landing pages/ads based on large set of signals, Google Shopping policies and product data specification
- Team lead for reporting and data visualisation projects
- Creating complex SQL queries to collect, manipulate, and analyse large data-sets stored in different databases and generate useful insights to help with data-driven decision making process.
- Identifying key metrics to measure success and building fully functional and visually appealing dashboards enabling quick analysis of KPI's, display alerts for specific types of events, and identify key trends to support better decision-making processes
- Writing, publishing, and maintaining high-quality internal technical documentation Investigating reported escalations across multiple channels and taking accurate actions to resolve issue in order to improve overall business results
- Coaching new team members and monitoring performance of a team of 50+ people consisting of manual quality evaluators
- Collaborating with various cross-functional teams such as engineers, trust and safety specialists, program managers, and data analysts across 7 different international offices for troubleshooting and tracing performance issue.
ONLINE MARKETING ANALYST
Hydeeoh
Geneva
05.2015 - 06.2016
- Optimized the website design and content which allowed to provide a fast and functional website with high quality content that offers a good experience to users
- Produced monthly Web traffic and consumer behavior analysis reports using Google Analytics
- Edited, uploaded and published web content, as well as updated a wide variety of website features using Magneto
- Collaborated with internal teams to create landing pages and optimize user experience.
PROJECT MANAGEMENT ASSISTANT
State of Fribourg, Fribourg
Fribourg
03.2013 - 04.2014
- Assisted project manager in the development and implementation of a new employee assessment system.
- Provided documentation for the entire project life-cycle process (project proposal, project charter, deliverables diagram, WBS, planning, Gantt Chart, competency framework, etc.).
- Created an annual appraisal results management tool in Excel.
- Developed an analytical tools on Excel using pivot tables to collect, analyze and visualize evaluation results by employee and department which resulted in 40% time saving.
- Worked closely with board managers to develop a competency framework.
- Facilitated communication between internal and external project stakeholders to keep all parties well-informed.
- Gathered requirements for ongoing projects and organized details for management use.
- Kept projects on schedule by managing deadlines and adjusting workflows as needed.
COMMUNICATION INTERN
Terre des Hommes International Federation, TDHI
Geneva
02.2012 - 08.2012
- Ensured TDHI’s representation during 19th session of the UN Human Rights Council and 101st session of the International Labor Organization.
- Updated Access database containing information on more than one thousand projects Participated to the development of annual report and Website.
- Directed and edited a video for an international campaign against child trafficking.
- Provided administrative support to senior team members.
MARKETING ANALYST INTERN
CRISALIX
Lausanne (EPFL)
05.2010 - 11.2010
- Assisted Marketing Chief officers in the launch process of an innovative software in Turkey and Switzerland.
- Identified and contacted 196 target customers and 10 distributors
- Identified appropriate congress in Turkey arranged the employer’s presence Established relationship with national press and arranged six press coverage.
- Collaborated with team members to help expand marketing channels.
- Assisted with capturing and analyzing social media metrics.
- Provided administrative support to senior staff including creating proposals and organizing documentation.
Education
Bachelor of Arts - Economics - Management
University of Fribourg
Switzerland 01.2010 - 01.2013
MASTER’S DEGREE - Economics - Management
University of Fribourg
Switzerland 11.2018 - 03.2019
Skills
Complex data interpretation
Software
Excel
Python
Google Spreadsheets
Tableau
Jupiter Notebooks
R
Certification
GOOGLE DATA ANALYTICS PROFESSIONAL CERTIFICATE
Timeline
GOOGLE DATA ANALYTICS PROFESSIONAL CERTIFICATE
03-2021
NANO DEGREE Programming for Data Science
03-2019
LEARNING R
12-2018
MASTER’S DEGREE - Economics - Management
University of Fribourg
11.2018 - 03.2019
SQL: DATA REPORTING AND ANALYSIS
11-2018
GOOGLE DIGITAL GARAGE
11-2018
DATA ANALYST
Google via Randstand
03.2016 - Current
ONLINE MARKETING ANALYST
Hydeeoh
05.2015 - 06.2016
PROJECT MANAGEMENT ASSISTANT
State of Fribourg, Fribourg
03.2013 - 04.2014
COMMUNICATION INTERN
Terre des Hommes International Federation, TDHI
02.2012 - 08.2012
MARKETING ANALYST INTERN
CRISALIX
05.2010 - 11.2010
Bachelor of Arts - Economics - Management
University of Fribourg
01.2010 - 01.2013
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