Nadine Buchschacher

Accomplishment

1.5 years in from the launch of marko.ch to today we currently stand at 31% of brand awareness in our target group with only a small marketing team (3.5 FTEs), working mostly in-house.

Key responsibilities

• Developed and implemented a comprehensive marketing strategy to maximize brand recognition and user growth.
• Planned and executed advertising campaigns for online, print and other mediums (ATL & BTL) with full budget responsibility.
• Analyzed campaign performance data to identify opportunities for optimization and improvement.
• Oversaw production of marketing materials, including OOH posters, flyers, and digital content.
• Negotiated contracts with media outlets for advertising and promotional activities.
• Provided mentorship and training to junior marketing staff to develop their skills and expertise.
• Established and maintained effective communications channels and processes with stakeholders to ensure transparency and alignment on marketing initiatives.

Accomplishments

Lowered customer care ticket volume through an improved ticket handling process by -22%.

Hired, trained, evaluated and retained well performing, effective, and diverse individuals resulting in outstanding employer NPS of 100 for the operations department.

Key responsibilities

• Set up, establish and optimize internal processes to ensure a smooth daily business, including OKR processes
• Access point to TX Group's HR, Legal, Finance, Controlling
• Substitution of the tutti.ch CEO in TX Group wide projects
• Line management of the Head of Customer Support, the Office Managers and Working students (12 FTEs)
• Internal Marketing Consultant and deputy of Head of Marketing
• Co-Owner of internal communication
• Developed highly effective working relationships with other departments by being positive and constructive leader
• Acted as a mentor for new team leaders within the TX Group

From November 2018 to August 2020 the tile was Head of Operations and included also a Scrum Master position in the Tech Team.

Accomplishments

Hit budget expectations 2018 even though the budget planned in 2017 assumed a much higher (marketing) budget.

Key responsibilities

• Defining and executing marketing strategy
• Lead mainly marketing activities, but also product development, customer care, and ad revenue
• Coordinated product development and marketing improvements with Tradono ApS, Denmark
• Defined Tradono Switzerland's strategy within the classifieds portfolio of TX Group
• Responsible for training and developing 2.2 FTEs
• Supported tutti.ch during marketing campaigns and its rebranding process
• Supervision of TX Group's apprentices

• Deputy Chief Marketing Officer
• Briefed and managed all external agencies and partners within TX Group
• Responsible for all performance marketing activities at tutti.ch
• Budgeting, planning and steering of all online marketing channels
• Realization of integrated marketing campaigns, including ATL marketing activities
• Supervision of TX Group's apprentices

In addition to the responsibilities as Online Marketing Manager:

• Budget planning according to marketing mix modelling
• Full responsibility of own projects and campaigns
• Managed and optimized TV bookings
• Responsibility of adapting TV spots

Responsible for all online marketing activities (planning, optimizing, analyzing) with full budget responsibility for:

• Real Time Bidding banner campaigns for desktop and mobile
• Facebook & Instagram content and community management as well as ad campaigns
• Google Ads (including YouTube) campaigns
• App store optimization

In charge of offline marketing activities, such as:

• Coordinated and analyzed print campaigns
• Multi channel campaigns, including promotions on spot
• Briefed and managed all external agencies and partners within TX Group
• Lead and taught TX Group's apprentices in online marketing towards their goal of graduating

• Development of relevant KPIs for the digital business of AXA
• Support of internal process optimization (Online lead-, sales- and service-processes)
• Controlling of online marketing activities
• Support of social media activities including concepts for social media strategy and content management for the AXA Facebook page
• Operative deputy for the social media manager