Nizar Michel Selfani

• Acted as Change Manager on durable AI foundations and mitigated revenue at risk, leading to a 100% timely rollout of GA4 and Consent Mode.
• Brand, I led efforts to turn around YouTube revenue for Estée Lauder and Kenvue. Playbook, innovation, TV share shift, NPD, focused on customer goals.

• Developed and managed global Joint Business Plans across different Google products and services.
• Cultivated strong connections with C-Level executives and agency collaborators within diverse market segments
• Negotiated several complex commercial agreements with Google Largest Global advertisers to secure commitments for incremental revenue growth of +25%
• Advised our top clients on digital transformation
• Increased Partnership depth initiating several Cloud opportunities. Helped consolidate the Stellantis Analytics contract with Google and fronted all privacy discussions
• Overlooked go-to-market strategy and team resource allocation to unlock revenue growth opportunities, optimize execution, and anticipate risks. Influenced leadership, adapted sales strategy
• Led the adoption of our most recent AI-powered solutions with our agencies and advertisers. Doubling down on KPI tracking & Video Experiments, Upskilling Workshops to drive incremental revenue

• Team Manager in EMEA, drove leads meetings and strategic vision: 2022 account planning and operational rigor

• Coached the team ahead of key engagements, focused on developmental areas with timely 2x2 feedback

• Google's Way of Sales Coaching is certified

• Led Global Creative Excellence, collaborating closely with Creative Works. Focused recommendations on optimizing Creative with ABCD guidelines & Best Practice Media Orchestration

• Company Overview: Part of Renault-Nissan-Mitsubishi Alliance, Leading Automaker
• Achieved 20% growth through new markets entry by executing strategic evaluations & performing various financial assessments
• Drove relationship with partners C-suite executives & negotiated go-to-market terms
• Established country account plan & priority roadmap, overlooked sales cycle end to end by structuring deal approach, presenting value proposition & delivering the operation
• Worked cross-carline with Product & R&D to define optimal line-up in mid-term plan for target markets & coordinated with Renault-Mitsubishi Alliance on Mobility initiatives to boost overall market offering
• Grew UK leads by 30% by partnering with Westfield to launch Innovative Retail & upgrading digital & CRM capabilities to improve customer experience
• Project scaled & examined e-commerce solutions with Amazon
• Overlooked retail operations in London, responsible for coordinating BP, sales planning, reforecasting & marketing activities
• Consistently overachieved sales targets & helped deliver #1 position in B2C Private channel
• Helped reverse 15.5 M$ loss in South Africa by collaborating with Consulting Firm to assess operational improvements, human capital performance & simulate cost benefit analysis triggering a soft exit recommendation
• Led a business transformation program for performance sustainability by integrating operations, adapting legal framework, 13 IS systems & SAP interfaces resulting in a leaner set up & 2 pts operating margin improvements
• Part of Renault-Nissan-Mitsubishi Alliance, Leading Automaker

• Company Overview: Part of Renault-Nissan-Mitsubishi Alliance, Leading Automaker
• Developed & implemented media strategy in Europe (Focus France, UK, Germany, Italy), managed multi-million Euro marketing budget, led agency network relationship & negotiated with media owners sponsorship proposals
• Refocused digital strategy by launching multi-platform partnerships with key Publishers integrating content creation, user engagement & post campaign research accelerating growth in Brand funnel 'favorable opinion'
• Drove Ad Tech Partnerships by continuously testing & optimizing digital & CRM initiatives for prospecting & re-targeting objectives to control cost & boost purchase funnel pipeline of qualified leads by 35%
• Set up governance & framework for digital programmatic buying, Facebook campaigns & Google Search, Display & Video Ads, securing partners coordination, platforms data integration, A/B testing & continuous optimization
• Implemented capability improvements leveraging a 360 audit to reinforce specific team skills, establish clearer governance & standardize templates & reports
• Planning cycles reduced by 30% & fees optimized by 11%
• Collaborated with Renault Alliance on Global & Regional media innovations & buying efficiency
• Media saving targets exceeded by 7.5 %
• Defined partnership scope for Red Bull Racing Formula One Team global sponsorship on paid media & maximized usage across offline / online platforms to reinforce technology & performance Brand attributes
• Part of Renault-Nissan-Mitsubishi Alliance, Leading Automaker

• Company Overview: Leading Firm Providing Audit, Tax & Advisory services
• Leading Firm Providing Audit, Tax & Advisory services
• Telco, Financial Services, Oil & Gas

• Company Overview: Global Advertising Agency part of Interpublic Group (IPG)
• Helped redefine market leadership in anti-dandruff segment for Unilever Clear by launching a distinctive campaign including celebrity testimonials: 70% awareness & 4% market share gain in 6 months
• Worked closely with Unilever Market Intelligence to drive consumer insights for Personal & Home Care products through immersion sessions & various research that helped sharpen product & campaign propositions
• Produced multiple integrated original campaigns & adaptations for Signal, Close Up, Axe, Lifebuoy & OMO brands
• Global Advertising Agency part of Interpublic Group (IPG)

• Company Overview: Global Advertising Agency part of Interpublic Group (IPG)
• Managed Johnson’s Baby & Johnson Skin Care retail marketing plan & activation program
• Created a brand positioning for Efes Beer by conducting various research & analyzing multiple reports
• Developed campaign launch kit & sales support material for Emaar Properties projects in Egypt
• Global Advertising Agency part of Interpublic Group (IPG)

• Company Overview: Global Advertising Agency part of Interpublic Group (IPG)
• Responsible for a portfolio of clients in Automotive, Automotive Lubricant, Confectionary, Optical Retail & Electronics: 40% of turnover
• Advised VW, Audi & Porsche dealer in Saudi Arabia on go-to-market strategies by undertaking a comprehensive analysis of value chain & recommending solutions in retail marketing, communication & after-sales
• Delivered Porsche launches & test-drive events from concept origination to execution
• Deployed Samsung advertising campaigns & POS material in Saudi Arabia establishing consequently strong working relationships with Telco operators
• New business: Pitched & won relaunch of Magrabi Optical, leading optical retailer in Middle East
• Secured Chupa Chups & Smint Pan Arab media pitch
• Global Advertising Agency part of Interpublic Group (IPG)

• Company Overview: Global Advertising Agency part of Interpublic Group (IPG)
• Global Advertising Agency part of Interpublic Group (IPG)
• Global HQ team on L’Oréal Paris