Oana Tanasa
Richterswil
Summary
I believe in the power of packaging and the value of design. As a creative professional with over 12 years of experience driving strategic brand identity and packaging design initiatives for leading FMCG companies. Proven ability to partner with cross-functional teams, lead design agencies, and deliver impactful design solutions that elevate brand presence and drive business growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Artwork Management Lead
Estée Lauder Companies
Lachen
02.2022 - 02.2024
- Coordinate and oversee the entire packaging artwork process for beauty products and cosmetics for travel retail worldwide.
- Manage a portfolio of 25 global brands and 3000 SKUs
- Coordinate multiple stakeholders, including design agencies, suppliers, regulatory affairs, supply chain, QA, production sites and contract manufacturers.
- Owned the evolution of brand identity fundamentals, tools, and ways of working, leading to enhanced design consistency.
- Manage and mentor a team of 4 specialists.
- Research, propose, and implement artwork systems
- Established and maintained strong partnerships with global design agencies, effectively managing projects and budgets to deliver high-quality design solutions.
- Adapt existing artwork to alternative layouts and formats
- Created detailed plans for implementing new systems or procedures.
- Achievements:
- Built a new team of 4 specialists, accelerating, streamlining, and automating the artwork creation process, resulting in a 33% reduction in printing lead-time.
- Implemented Esko system: digitized, connected, automated, and accelerated the concepts to market processes for 25 brands of beauty products (Estee Lauder, Tom Ford, MAC Cosmetics, By Kilian, Clinique, Le Labo, Jo Malone, etc.).
• Established an in-house printing center, shortening the product delivery-to-market lead time by up to 25%. - Crafted and strengthened governance and process guidance to ensure holistic approaches to design across the group, resulting in improved efficiency, reduced costs and shorter lead time.
- Implemented SOPs to ensure artwork consistency, accuracy, and adherence to relevant guidelines.
- Played a key role in elevating brand design understanding and knowledge throughout the Group, developing and delivering training programs to empower Marketing communities to apply brand design principles effectively.
- Implemented standardized label sizes, resulting in a 40% reduction in the total number of files and dimensions.
- Evaluated processes, established best practices, and fostered a sense of community to drive collaboration, effectiveness, and efficiency across the Global Design community and with internal/external partners.
Pre-Print Team Leader
SIG COMBIBLOC
Cluj-Napoca
03.2018 - 01.2022
- Facilitated the establishment of team objectives and devised strategic milestones to drive optimal outcomes.
- Collaborated closely with design agencies, cross-functional teams, and stakeholders to align efforts toward common objectives, optimizing timelines, and upholding stringent quality standards.
- Drove design initiatives in collaboration with communication leaders, ensuring alignment with overall brand strategy and communication objectives.
- Among my clientele were prominent FMCG corporations such as Unilever, Coca-Cola, Nestlé, Danone, and Arla, collectively representing 30% of worldwide aseptic packaging production.
- Owned the artwork approval process.
- Achievements:
- Spearheaded the development and implementation of Key Performance Indicator (KPI) systems aimed at effectively gauging performance, resulting in a yearly improvement of 10% in quality and efficiency focusing on strategic planning and art direction.
- Implementing a comprehensive quality checklist for each design iteration during the design approval phase resulted in a 27% reduction in color claims.
- Ensured color management system implementation from the initial design stages through Epson proofing and final printed materials, leading to a 23% reduction in claims over a span of 5 years.
- Contracted and integrated a new cylinder supplier, a step that strategically shortened the cylinder delivery lead times by one to two days per design.
- Maintained a 0% attrition rate within my team.
Pre-Print Team Coordinator
SIG COMBIBLOC
Linnich
01.2017 - 02.2018
- Actively contributed to the completion of design projects following approval, aligning with customer specifications, quality standards, and adhering to set timelines and budgets.
- Coordinated projects, delegated tasks, and established deadlines.
- Conducted thorough checks and verified customer design files.
- Managed the procurement of new cylinders for fresh designs, coordinating schedules with relevant departments and suppliers.
- Achievements:
- Successfully transferred and redesigned the PrePrint back-office process to SIG Business Services Centre in Cluj-Napoca.
- Achieved a one-day reduction in process lead time by
enforcing rigorous quality control measures and overseeing the verification and final approval of cylinder prints according to established standards.
• Continuously refined and optimized processes to ensure the delivery of premium-quality packaging solutions.
Packaging Designer
FARMEC S.A.
Cluj-Napoca
04.2012 - 01.2017
- Conceptualized and designed innovative packaging solutions for a diverse range of cosmetic products, ensuring alignment with brand identity, target audience, and market trends.
- Collaborated closely with cross-functional teams including marketing, product development, and manufacturing to translate conceptual ideas into tangible packaging designs that meet functional and aesthetic requirements.
- Conducted thorough research on emerging design trends, consumer preferences, and competitor analysis to inform the development of compelling packaging concepts.
- Demonstrated expertise in brand building, materials selection, structural design, and printing techniques to optimize packaging durability, sustainability, and shelf appeal.
- Collaborated with external vendors and suppliers to source materials, obtain prototypes, and oversee production processes, ensuring consistency and quality control.
- Achievements:
- Launched 12 cosmetic powerful packaging ranges, increasing brand recognition by 40%.
- Recognized for outstanding design in 'VOTED PRODUCT OF THE YEAR 2015' for Gerovital Happiness.
Education
BACHELOR OF ARTS - Industrial and Product Design
University of Art and Design Cluj-Napoca
01.2011
Skills
- Leadership
- Stakeholder Management
- Team Management
- Cross-functional Leadership
- Change Management & Proficient in Fostering and Maintaining Trusted Relationships
- Managing Agency Relationships
- Design Management
- Packaging Design Management
- GMP Guidelines
- Fast-Moving Consumer Goods (FMCG)
- Process Implementation & Optimization
- Creative Strategic Thinking
- Communication
- Project Management
- Lead the Conceptualization Process
- Key Performance Indicators
- Goal Setting
- Innovation
- Art Direction
- Brand Design
- Brand Identity
- Problem-solving aptitude
- Project Planning
- Decision Making
- Quality Control
- Adobe Creative Suite
- Adobe InDesign
- Esko
- Figma
- Print Techniques
- Color Management
- SAP Module
- Microsoft 365
- WIX
- Lean Six Sigma
Certification
- TAKE THE LEAD!
- KNOW. TRAINING CENTER Cluj-Napoca
- COLOR MANAGEMENT IN ROTOGRAVURE Linnich
Languages
English C1, German A2, French A1, Romanian Native
Hobbies and Interests
Reading is a personal passion, and I have a yearly goal of completing one book every month.
Dogs have a special place in my heart, and I'm passionate about both training and fostering them.
Hiking is another personal hobby of mine. I find the physical challenge and the satisfaction of reaching the destination to be deeply motivating. I'm passionate about exploring the world and expanding my cultural knowledge. I travel whenever possible to immerse myself in new cultures and perspectives.
References
References available upon request.
Timeline
Artwork Management Lead
Estée Lauder Companies
02.2022 - 02.2024
Pre-Print Team Leader
SIG COMBIBLOC
03.2018 - 01.2022
Pre-Print Team Coordinator
SIG COMBIBLOC
01.2017 - 02.2018
Packaging Designer
FARMEC S.A.
04.2012 - 01.2017
BACHELOR OF ARTS - Industrial and Product Design
University of Art and Design Cluj-Napoca
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