Olivier CATTANI

Management of 1 Senior Product Manager

• Responsability of the line-up (existing and new products)
• Product plan definition (5 years)
• Project management for new products from A to Z (marketing brief, design, pricing, features, customersurvey and analysis, technical challenges, to start of production)
• Management of the line-up profitability and prices (margin, contribution, sales)
• Analysis of brand's positioning and value proposition
• Elaboration and monitoring of budget
• Launchactivities management
• Supervision of marketing activitiesrelated to products (event, communication)
• Official presentation to markets and subsidiaries/importers training

Responsability of the entire PEUGEOT MOTOCYCLES line-up

Management of 3 Product Managers

• Management of the development of all products (current + future, electric + thermic)
• Product Plan definition (5 years)
• Supervision of all Marketing activitiesrelated to Products
• Member of the "Market and Customer Analysis" group
• Project manager for the "ASEAN expansion" : dedicatedproducts in CKD
• Management of the all line-up profitability and prices (margin, contribution, sales)

Development of new products

• Proposal of new products (marketstudies, productdefinition, pricing,
  positioning, business case)
• Management of the process, timeline and budget
• Marketing strategy (branding, communication approach, launch, event)
• In charge of the presentation of all projects & developments to the Top Management & the Board

Management of existing products :

• Positioning and pricing monitoring (benchmark and market analysis)
• Execution of the marketing material (leaflet, sales guide)
• Analysis of the sales performances
• Management of Special Edition, Animation, CTS (colors, trims, stickers)
• Management of the contribution/margin

Management of 2 Product Managers and 2 Marketing Officers in charge
of product development and marketing activities for Spare Parts & Accessories
of SUZUKI in France (Cars, Motorcycles, Boats engines)

• Management of B2B marketing campaigns
• Realization of material for B2C communication
• Reporting and analysis of Sales performances to European and Japanese
  headquarters
• Development in-house of accessories line-up for Motorcycleactivity
  (studies, needsdefinition, sourcing, packaging, launchactivities and
  network support)
• Participation to events to represent the Brand (racetracks shop and
  private box, international trade fairs, dealers convention)
• Creation and management of a monthly newsletter for the network and
  community management of the Social Media
• Administration of the network incentives
• Support for launchactivities of vehicles or boat engines in order to
  promote the accessories line-up

• Management of marketing campaigns (new products, specialoffers) and emailing
• Organization of all 2-wheels and ATV events (roadshow, international trade fairs, racetracks)
• Development of SpecialSeries and Limited Editions (definition, sourcing, contract with partners, marketing material, launchactivities) to support Sales
• Definition & launch of a new CRM program for motorcycleowners
• Management of POS material (leaflet, brochures, posters, promotional
  movies) and support for local communication (dealers level)
• Redesign of the website and back office management, community
  manager for Social Media (+ 150k followers on Facebook)
• Weekly reporting about marketanalysis and trends for France