OWEN MORLEY

Positions also held: Digital Merchandising Specialist October 2019 - June 2020

Building from scratch and currently leading the Global Merchandising & Optimization team within the Ecommerce Center of Excellence for On, a hyper-growth Sportswear brand.

-Managing 7 direct reports across 3 different streams: content production, product merchandising and conversion rate optimization.

- Driving ongoing development and enablement of site experience toolkit in collaboration with Digital Product.

- Elevating product information and content management systems, searchandising results and personalisaton capabilities such as A/B testing, audiencing and product recommendations.

- Activating on all Digital campaigns, Go To Market calendar and Brand stories to drive content engagement and commercial performance.

- Optimizing user journeys across .com + commerce App, leveraging quantitative and qualitative insights, and in alignment with other Digital team efforts (Performance, Marketing, CRM, Ops and CX).

As Head of Online Planning CGB for Daniel Swarovski AG, led the Online Planning team, managing the Global Online Planning Manager and Business Support Managers to drive global availability of product to deliver planned sales growth.

- Submitting Demand Planning forecasts for own .com Ecommerce and 3rd Party Online including monthly forecast review, Sales & Operations Planning sign-off and confirming full seasonal buy SS19.

- Managing online inventory levels, highlighting shortfalls and surplus exposures at category, sub-Category and SKU level to Supply Chain and Planning teams.

- Reviewing and improving existing Logistical operations for last-mile delivery in key markets (US & UK), re-negotiating rates and trial new initiatives.

- Mapping and optimizing 3rd Party Online (Amazon & Zalando) operational procedures, eradicating pinch points in the supply of goods and processing of invoices.

Positions also held: Ecommerce Merchandiser July 2011 - Aug 2014

6+ years service within Ecommerce and Digital for Arcadia Group Ltd, an umbrella company of many fashion brands, initially as part of Burton menswear but later also assuming responsibility for Dorothy Perkins.
- Lead Online Trading team to drive commercial performance across all .Com and 3rd party Digital business (incl. Debenhams, House of Fraser).
- Plan, develop and deliver Online Trading strategy, maximizing sales and profit by increasing online conversion rate % and average order values.
- Identify performance marketing opportunities for trade and evaluate the traffic, stock and sales implications of the proposed activity.
- Identify product and range opportunities through deep dive analysis of existing inventory, onsite behaviour and industry shopping trends.
- Provide accurate seasonal, department and weekly financial forecasts and corresponding DC volume forecasts in collaboration with Finance and Logistics teams.

8 years of service for Jane Norman, fast-fashion womenswear retailer, working from Allocator up to Merchandiser level.
- Run Merchandising team with 3 direct reports for departments with an annual turnover of £40m, planning and trading across multiple categories and sub-categories.
- Collaborate with Buyers and Designers to ensure and maintain well-balanced product range, and Branch Merchandising and Ecommerce teams to drive channel performance.
- Ownership of WSSI and OTB management to produce pre-season sales, inventory and allocation target plans, and then re-forecasting in-season.
- Control of all Sale and promotional activity for area, including monitoring and regular review of price architecture and gross margin.