Patric Matuszis

• Lead global brand development and marketing activation while driving reorganisation efforts and restructuring.
• Develop and manage athlete and community engagement strategies across multiple channels and establish comprehensive public relations and communications strategy for enhanced brand visibility in international markets.
• Build and scale D2C as well as B2B marketing framework from ground up, leveraging data insights for informed decisions and KPI setting throughout customer journey.
• Drove market entry for US and China and successfully expanded brand presence in key global regions.
• Strengthened brand loyalty and engagement through development and implementation of community initiatives.
• Led brand's long-term vision and positioning to shape its strategic direction for sustained growth.
• Spearheaded company's early-stage restructuring to improve operational efficiency and cross-functional alignment.
• Delivered go-to-market strategies and product launch roadmaps for seamless execution and market impact.
• Optimised processes to foster collaboration and efficiency across marketing, sales, and product teams.
• Raised D2C channel performance by optimising consumer funnel matrix and overhauling performance marketing plans.
• Boosted organizational efficiency by launching AI integration program that included training workshops and establishing team of AI mentors to enhance familiarity and adoption in daily workflows.

• Directed creation and execution of comprehensive brand strategy, including brand redesign and website overhaul.
• Built and scaled marketing team, established internal studio for digital content creation, and steered commercial growth through performance marketing initiatives.
• Managed global sales operations, strategic account management for Adidas, and expansion of customer portfolio across US, EU, and APAC regions, while overseeing budgeting and resource optimisation.
• Quadrupled annual revenue for three consecutive years (2020-2023) through brand and marketing strategies.
• Increased company size from 18 to 45 employees during 2021-2022 via employer branding initiative.
• Drove £1.8M project in first year and positioned RHEON film as flagship apparel tech for 2024 Paris Olympics.
• Secured global clients, including Harley Davidson, Milwaukee Tool, Adidas, and TREK via strong B2B brand strategy.
• Assured 600% growth potential by 2025 for body armour product portfolio through strategic product positioning.
• Launched RHEON Studio to produce high-impact owned content and solidified brand's unique market position.
• Headed global launch of RHEON film technology with Adidas and reached 1M+ media contacts worldwide.
• Created new brand model for RHEON LABS and product brand strategy for RHEON technology.
• Launched ingredient technology brand model and cemented RHEON a market leader in industry.
• Introduced company culture programme and employer branding strategy to enhance workplace satisfaction.

• Supervised global brand strategy and highlighted growth opportunities through market research and product portfolio optimisation.
• Led strategic brand and category revisions as well as developed go-to-market strategies and global communication plans for longterm business growth.
• Coordinated efforts between sales, marketing, product, and operations teams to enhance brand experience and consumer engagement.
• Attained 75% growth in volume within five years by expanding product portfolio and aligning with consumer trends.
• Headed consumer-centric product portfolio, resulting in significant margin improvements across key categories.
• Created and implemented new brand model for GORE WEAR to strengthen brand identity and market positioning.
• Led development of new product naming conventions, branding, packaging, and corporate identity.
• Evolved GORE WEAR brand with experiential strategy to engage target audiences and drive brand resonance.

• Spearheaded global trade marketing/retail management efforts and strategic initiatives to enhance customer engagement.
• Professionalised global trade marketing strategy by implementing customer KPIs to drive performance and accountability.
• Managed key global retail accounts, maximised revenue and brand presence, and led global POS strategy to elevate in-store branding and customer engagement.
• Increased brand awareness and equity by 7% through implementation of enhanced POS and brand strategies.
• Optimised cooperative marketing investments and supported business growth via KPI-driven scorecard model.
• Introduced customer scorecard model and improved resource allocation by classifying and prioritising key customers.
• Developed and launched global retail training programme to elevate customer experience and boost sales.
• Strengthened brand credibility and expanded reach by executing global sports marketing and ambassador strategy.
• Ensured brand consistency and impactful presentations by overseeing global event and trade show setups.

• Directed marketing initiatives for running and cycling trademark license partners with focus on strong brand presence and alignment across key markets.
• Collaborated with major partners, such as Adidas, ASICS, Nike, Under Armour, and others to implement GORE marketing guidelines, enhancing brand consistency.
• Liaised with GORE account managers to synchronise efforts, maximised impact, and increased awareness of GORE technologies in running and cycling markets.
• Elevated GORE's brand awareness by 15% in running and cycling segments through enhanced retail presence and impactful partner marketing campaigns.
• Orchestrated launch of GORE technology in Castelli Gabba and accomplished significant success in cycling market.
• Built robust network within sports industry, fostered stronger collaboration, and amplified brand influence.
• Managed trade marketing initiatives across Germany, Austria, and Switzerland to boost regional brand engagement.
• Headed sponsorship of TRANSALPINE-RUN event, flagship initiative in trail running for ~10 years.

EKIN role - tech rep NIKE Running for B2B and B2C clinics and events