Summary
Overview
Work History
Education
Skills
VOLUNTEERING
Software
INTERESTS & ACTIVITIES
Timeline
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Patricia Choueiri

Patricia Choueiri

Marketing Expert
Geneva

Summary

Highly creative and results driven marketing professional with a solid experience in marketing strategy, digital, key account management, and project management.

Worked in multicultural environments in the Middle East and the Gulf regions and succeeded in diverse industries specifically advertising, events, product design, education, and pharma..

Obtained a marketing and digital strategist diploma in Switzerland and is ready to take up new career challenges in marketing and communication in French speaking Switzerland.

Overview

29
29
years of professional experience
4
4
years of post-secondary education
5
5
Languages

Work History

Marketing & Digital Strategy Consultant

Epharma
Beirut
01.2021 - 06.2023

Distributor for Ibsa, and MDceuticals

● Developed the corporate marketing and digital strategy for dermo-cosmetic products in line with the company’s objectives

● Built the social media community for Profhilo & Aliaxin brands reaching 4800+ Instagram followers, leading to 23% sales increase in 2022

Administrator & Volunteers Coordinator

ASK Center (NGO)
Geneva
06.2022 - 05.2023

Support to children with spécial educational needs

● Provided organizational structure and administrative support to 4 Special Educational Need support programs

● Recruited and managed a team of 8 volunteers

Founder and Marketing Manager

Crealoft
Beirut
09.2015 - 09.2020

Arts and Cultural Academy

● Created, launched, operated a new concept of cultural & self-development academy

● Built a portfolio of 500+ students through targeted marketing, digital and sales strategies, excellent customer relationships; achieved a 28% increase in sales revenues in 2017

Events Manager

Independant
Beirut
01.2010 - 08.2015

● Managed 20+ successful product and corporate events from concept design to communication generating 10% increase of revenues year on year

● Selected as preferred vendor for leading clients (e.g. Pierre Fabre medicament, Taillevent, Havas)

Marketing & Sales Manager

We Create
Beirut
12.2008 - 12.2014

Design house for handcrafted quality home, personal accessories & corporate gifts

● Planned, implemented marketing, digital and sales strategies,

● Increased by 80% the portfolio of local and multinational corporate clients (e.g. Pfizer, Sanofi, Janssen, Deloitte, AXA, Crédit Agricole Suisse, Publicis)

Key Account Director

Media Partners Limited, Lebanon
Beirut
09.1997 - 12.2004

Leading advertising representative for major media in Lebanon and the Gulf

● Implemented new clients (local and multinational corporations) outreach program & increased sales year on year by 15 %

● Succeeded in retaining key clients by maintaining trusting relationships and a good understanding of customers’ needs and expertly matched them

Key Account Manager

Middle East Media Services, Dubai
Dubai
09.1994 - 05.1996

Leading advertising representative for major Pan Arab media in the Gulf

● Clearly presented and negotiated contract agreements with assigned clients and increased clients base by 20 %

● Retained major clients by nurturing positive relationships

Education

Bachelor of Arts - Sociology

Saint Joseph University
Lebanon
10.1988 - 06.1991

Diplôme - Marketing & Digital Strategist

CREA
Lausanne
01.2022 - 06.2023

Skills

Marketing & Digital Strategy

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VOLUNTEERING

Red Cross Geneva

Bassma (NGO), & Red Cross Beirut 

Software

MS 360

Hubspot

CANVA

SEMRUSH

Google Analytics

Google Drive

INTERESTS & ACTIVITIES

Self-development - Art - 

Marathoner, Swimming, Cycling, Fitness, Skiing, Hiking

Timeline

Administrator & Volunteers Coordinator

ASK Center (NGO)
06.2022 - 05.2023

Diplôme - Marketing & Digital Strategist

CREA
01.2022 - 06.2023

Marketing & Digital Strategy Consultant

Epharma
01.2021 - 06.2023

Founder and Marketing Manager

Crealoft
09.2015 - 09.2020

Events Manager

Independant
01.2010 - 08.2015

Marketing & Sales Manager

We Create
12.2008 - 12.2014

Key Account Director

Media Partners Limited, Lebanon
09.1997 - 12.2004

Key Account Manager

Middle East Media Services, Dubai
09.1994 - 05.1996

Bachelor of Arts - Sociology

Saint Joseph University
10.1988 - 06.1991
Patricia ChoueiriMarketing Expert