Patrick Suesstrunk
Winterthur
Summary
Proven leader in content and SEO, adept at driving significant improvements in search visibility and content engagement for Allianz Suisse. Expert in Adobe Experience Manager and proficient in collaborative project management, demonstrated through successful cross-departmental initiatives. Excelled in strategic planning and execution, enhancing customer experience and competitive positioning and more than 15 years in the insurance industry in various areas.
Overview
17
17
years of professional experience
Work History
Content and SEO Manager 100%
Allianz Suisse
03.2020 - Current
- Interim SEO Lead (3 months) and associated content planning from idea generation to implementation in the areas of NL P, Life, and SME
- Implementation of SEO measures (Onpage & Offpage)
- Ensuring the proper and timely delivery of texts through a systematic process, from planning to publication
- Leading layout and creation of newsletters and online mailings, including consideration of Allianz Group guidelines and sharing knowledge back to the group for continuous development and optimization
- Independent creation of text briefings for various content formats such as product pages, guides, landing pages
- Co-lead in the implementation of the aforementioned content formats in Adobe Experience Manager
- Competitor analysis and identification of best practices, deriving relevant impulses and use cases from them
- Independent (lead) implementation of projects – for example, "Allianz FilmCritic" in collaboration with Ringier or Behavioral Economics use cases
Segment Manager Professional 100%
Allianz Suisse
06.2019 - 02.2020
- Independently managing the strategic target segment Family
- Planning and organizing over 30 Disney movie premieres
- Designing brochures and other sales promotion tools in collaboration with specialists and graphic designers
- Creating and maintaining product comparisons between Allianz and our competitors
- Developing individual deliverables in cross-departmental collaboration for the major project Drive (new motor vehicle product)
- Coordination with specialist departments
Customer Service Representative 60-100%
Allianz Suisse
05.2015 - 05.2019
- Independently responding to customer inquiries received via phone and written communication
- Contract modifications, primarily in the non-life sector
- Handling various incoming channels across different sales channels
- Responding to inquiries via Allianz Live Chat
Sales Support GA Thomas Fritschi 40-100%
AXA
01.2012 - 03.2015
- Advising and assisting customers over the phone and at the counter
- Administrative and professional support for the sales field service
- Processing new applications and contract changes, as well as creating quotes
Apprenticeship Commercial Apprenticeship
AXA
08.2007 - 07.2010
Gained insights into the following areas: Broker Service Center Non-Life Private, Sales Support at GA Winterthur-Nord, Direct Sales Life Insurance, Accounting / Collections, Distribution Secretariat
Education
Certificate of Advanced Studies - Digital Marketing
ZHAW School of Management And Law
Winterthur12.2023
Bachelor of Science - Specialization in General Management
ZHAW School of Management And Law
Winterthur07.2017
Professional Matura -
Wirtschaftsschule KV
Winterthur07.2011
Commercial Apprenticeship -
Wirtschaftsschule KV
Winterthur07.2010
Skills
MS Office
Adobe Experience Manager (CMS)
Jira / Confluence
Diverse SEO Tools (Google, Search Console, Semrush
Adobe Analytics
Adobe Target
Adobe Campaign Classic
Photoshop
Additional Information
Traveling (2x 6-month unpaid leave in Asia and Central-South America)
Football (Team 30+ FC Wiesendangen)
Languages
German
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)
Hungarian
Beginner (A1)
Timeline
Content and SEO Manager 100%
Allianz Suisse
03.2020 - Current
Segment Manager Professional 100%
Allianz Suisse
06.2019 - 02.2020
Customer Service Representative 60-100%
Allianz Suisse
05.2015 - 05.2019
Sales Support GA Thomas Fritschi 40-100%
AXA
01.2012 - 03.2015
Apprenticeship Commercial Apprenticeship
AXA
08.2007 - 07.2010
Certificate of Advanced Studies - Digital Marketing
ZHAW School of Management And Law
Bachelor of Science - Specialization in General Management
ZHAW School of Management And Law
Professional Matura -
Wirtschaftsschule KV
Commercial Apprenticeship -
Wirtschaftsschule KV
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