PHUC TRAN
Zug
Summary
Accomplished professional with over 10 years of international expertise in CRM implementation and setting Data analytics infrastructure for Pharmaceuticals, Biotech & Medical Devices. Known for a “make it simple” mindset, I combine hands-on technical expertise with business knowledge to deliver systems that works that drive commercial excellence, enhance customer engagement, maximize field force performance, and provide analytics and actionable insights for stakeholders at all levels, from top management to field teams.
Overview
16
16
years of professional experience
1
1
Certification
Work History
EU COMMERCIAL ANALYTICS MANAGER/ COMMERCIAL EXCELLENCE
AMARIN CORP
07.2021 - Current
- Oversee Commercial Analytics for Amarin EU, building analytics foundations from scratch and enabling data-driven insights for decision making:
- Design and lead the implementation of the Amarin Data Warehouse (Snowflake, AWS), establishing a single source of truth by integrating data fed from all omnichannel sources. Develop data models, processes, and templates to ensure data integrity and seamless integration with other platforms.
- Launch Tableau dashboards customized for key stakeholders at all levels, from the leader team to KAM team, providing actionable insights that are simplified and accessible with a single click, reducing significant report preparation time, for instance, the Quarterly Business Review from 1 week to less than 2 hours.
- Establish in-house analytics capabilities, enabling self-service access to insights, reducing third-party vendor costs by over 80%, and ensuring sustainable knowledge retention within Amarin.
- Serve as the bridge between key business stakeholders and IT, translating requirements into optimal, scalable technical solutions aligned with business objectives.
- Design and update training manual, documentation for Amarin DWH and all processes, dashboard.
SENIOR CONSULTANT, COMMERCIAL EXCELLENCE EUROPE
HIGH POINT SOLUTIONS, AN IQVIA COMPANY, SWITZERLAND
06.2018 - 12.2019
- Defined the technology ecosystem required and developed a roadmap for relaunch CRM for Kyowa Kirin (KKI) in Europe.
- Led the relaunch of Veeva CRM/ Veeva Medical CRM for European affiliates: UK, Germany, France, Nordics, Italy, Netherlands to improve user adoption level, customer journeys, data quality and compliance.
- Led the One Key Data Connector implementation and designed the technical documentation & training manual for admin and end-users.
- Served as Veeva System Admin (300 users) to offer daily technical supports, training, system configuration, customization, release management.
- Validated the business requirements, change requests from affiliates and presented to the top management the optimal technical solutions based on the business goals, available resources, and compliance.
- Designed and launched the Patient Tracker, the first in-house platform to track the product’s adoption level for rare disease in Europe.
GLOBAL SFE PERFORMANCE MANAGER
URGO HEADQUARTERS, FRANCE
09.2011 - 05.2016
- Oversaw Global SFE at Urgo Group, responsible for the successful implementation of global SFE strategies and digital business transformation which helped the company achieve sustainable growth by 7% annually.
- Led cross-functional and multicultural teams, including IT and business stakeholders to launch salesforce.com from planning to execution for 16 countries in Europe, Asia, and Latin America in 2.5 years.
- Acted as Global System Admin for 800 users, managing daily requests and issues from affiliates, training the local admins at affiliates.
- Built and detailed business analytic based on Sales and CRM data & CLM data, KPIs Dashboard, identifying business challenges & opportunities and proposing the recommendations to the management.
- Optimized the ROI of CRM by automating many business processes in salesforce such as Tender Management, KOL Management, Clinical Trial, Pathway Management to improve seamless collaboration and drive productivity throughout the entire organization.
- Supported affiliates in customer mapping and targeting, territory alignment, resulting in cost-savings approximately 10 Mil Euros and higher target customer coverage, from 75% to 95% in European markets.
STRATEGIC CONSULTANT
NORDISK S/A HEADQUARTERS, DENMARK
04.2011 - 08.2011
- Accomplished the MBA thesis “Market Entry Strategy for Stem-cell treatment”, proposing alternative business models and launch strategies in 2025.
COUNTRY INTEGRATION PROJECT MANAGER
ABBOTT, VIETNAM
04.2010 - 08.2010
- Acted as a change agent to manage successfully cross-functional teams from Abbott, Solvay and external consultants from IMS Health to complete the “Country Integration Plan” in within 2 months.
BUSINESS DEVELOPMENT/ FORECASTING MANAGER
SOLVAY PHARMA HEADQUARTER, GERMANY
06.2009 - 05.2010
- Directed regional forecasting, business development, market research projects in Asia and the Middle East.
- Accomplished eight Business Plans for licensing products in Woman Health and Gastro markets with a total NPV of 120 Mil Euro, working closely Global Marketing, Medical Affairs, Regulatory to plan and allocate resources for new products launches in the region.
Education
MBA -
Copenhagen Business School
Denmark01.2011
Skills
- Pharmaceuticals/ Medical Devices
- Forecasting & Budget Planning
- Market Access/ Regulatory
- Territory Alignment
- Sales Force Effectiveness
- CRM (Salesforcecom, Veeva, OCE Personal/ Digital)
- Business Analytics
- Business Intelligence
- Project Management
- Cross-Functional and Cross-Cultural Team Leadership
- Change Management
- Training
Certification
- Project Management Professional (PMP), member of Project Management Institute (2021)
- French Delf B2 Certificate (2020)
- Salesforce Administrator Certificate (2019)
- Business Analytics: From Data to Insights Certificate, Wharton University (2018)
Languages
English
French
Vietnamese
Timeline
EU COMMERCIAL ANALYTICS MANAGER/ COMMERCIAL EXCELLENCE
AMARIN CORP
07.2021 - Current
SENIOR CONSULTANT, COMMERCIAL EXCELLENCE EUROPE
HIGH POINT SOLUTIONS, AN IQVIA COMPANY, SWITZERLAND
06.2018 - 12.2019
GLOBAL SFE PERFORMANCE MANAGER
URGO HEADQUARTERS, FRANCE
09.2011 - 05.2016
STRATEGIC CONSULTANT
NORDISK S/A HEADQUARTERS, DENMARK
04.2011 - 08.2011
COUNTRY INTEGRATION PROJECT MANAGER
ABBOTT, VIETNAM
04.2010 - 08.2010
BUSINESS DEVELOPMENT/ FORECASTING MANAGER
SOLVAY PHARMA HEADQUARTER, GERMANY
06.2009 - 05.2010
MBA -
Copenhagen Business School
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