Ciara Owens
Zürich
Summary
Dynamic leader with a proven track record at Loylogic Inc., driving data-driven decision-making and insights strategy. Expert in portfolio strategy and commercial growth, achieving 98% forecasting accuracy. Adept at fostering client relationships and enhancing brand effectiveness, delivering impactful results that elevate business performance.
Overview
20
20
years of professional experience
Work History
DIRECTOR PERFORMANCE, DATA & INSIGHTS
Loylogic Inc.
Zurich
07.2019 - Current
- Established data-driven culture to enhance business impact across CHF 40M global eCommerce portfolio.
- Led Insights team in developing and executing strategic agenda aligned with corporate objectives.
- Cultivated deep understanding of consumer behaviors to enable effective segmentation and marketing activation.
- Integrated and optimized BI tools, translating complex data into actionable insights for stakeholders.
- Managed comprehensive revenue budget process, achieving 98% forecasting accuracy and aligning with EBITDA goals.
- Delivered business updates to Senior Management and Board of Directors on financial results and strategies.
- Served as trusted advisor on customer engagement and eCommerce behavior to guide data-led recommendations.
SENIOR MANAGER GLOBAL PORTFOLIO
SWAROVSKI AG
Zurich
09.2014 - 06.2019
- Directed market portfolio strategy for CHF300M Crystal Living division, integrating pricing and performance insights into decision-making.
- Delivered CHF6M incremental net income in GCH region through product mix optimization and cost efficiency improvements.
- Developed margin framework for bi-annual product launches, enhancing compliance and increasing margins by two percentage points annually.
- Led market expansion analysis to identify opportunities and competitive positioning, driving regional growth.
COMMERCIAL INSIGHTS MANAGER EMEA
The Nuance Group
Zurich
05.2013 - 08.2014
- Created a Regional Insights Framework across EMEA, enhancing market strategy optimization in 19 countries with CHF14M turnover.
- Established and embedded KPI framework for duty-free concepts, integrating market trends and sales data to inform pricing and promotions.
SENIOR CLIENT DIRECTOR
Dunnhumby (TESCO)
Dublin
08.2007 - 04.2013
- Delivered €4M incremental sales for Tesco suppliers through strategic insights.
- Reinstated €16M annual sales supplier by leveraging data-driven recommendations.
- Designed research initiatives utilizing Nielsen and TNS Worldpanel to drive €1.7M incremental revenue.
- Provided end-to-end consultancy for renowned FMCG clients, managing €5M contractual responsibility.
- Enhanced understanding of shopper behavior by implementing advanced analytics solutions.
- Collaborated with clients like Diageo, Glanbia, and PepsiCo to improve business performance.
- Developed innovative concepts that directly contributed to increased revenue streams.
- Drove impactful insights for leading brands, fostering long-term partnerships.
CATEGORY MANAGER
Superquinn
Dublin
08.2005 - 07.2007
- Established benchmark for retail excellence in Ireland with consumer-centric approach.
- Pioneered innovative strategies to enhance shopping experience for customers.
- Set industry standards that influenced supermarket operations across Ireland.
- Promoted community engagement through events and local partnerships.
Education
MSC - MASTERS IN MARKETING
Smurfit UCD
Dublin01.2005
BSc - BUSINESS ADMINISTRATION
TUI
Dublin01.2004
Skills
- Portfolio strategy
- Data-Driven Decision Making
- Brand Strategies/ measurement
- Global Team Leadership
- Insights/Revenue Strategy
- Commercial & Market Growth
- Media/Brand effectiveness
- Performance Management /Analytics
- GTM Strategy & Enablement
- KPI Management
- Client Relationship Management
- Profitability Management
Affiliations
- Honor, Research dissertations - First Class Honors
- 2004
- 2005
- Accredited Membership, Marketing Institute of Ireland, 2004
Open To Relocation
True
Websites
Travel Availability
30%
Permit
C
Languages
- English, Mother Tongue
- German, B1
Hobbies and Interests
- Outdoor enthusiast with a passion for landscape photography
- Travel
- Spending quality time with family
- Dedicated advocate for consumer-driven revenue growth
- Fostering a culture of actionable insights that shape corporate strategy, drive consumer centricity, and enhance performance transparency
Industries
- Health
- FMCG
- Consumer Goods
- SaaS
- Luxury Goods
- Air Travel
- Banking
Personal Information
- Age: 42
- Nationality: Irish
- Marital Status: Married
Timeline
DIRECTOR PERFORMANCE, DATA & INSIGHTS
Loylogic Inc.
07.2019 - Current
SENIOR MANAGER GLOBAL PORTFOLIO
SWAROVSKI AG
09.2014 - 06.2019
COMMERCIAL INSIGHTS MANAGER EMEA
The Nuance Group
05.2013 - 08.2014
SENIOR CLIENT DIRECTOR
Dunnhumby (TESCO)
08.2007 - 04.2013
CATEGORY MANAGER
Superquinn
08.2005 - 07.2007
MSC - MASTERS IN MARKETING
Smurfit UCD
BSc - BUSINESS ADMINISTRATION
TUI
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