Raffaele Giacomo Giulio Laurenti

Pagani Pens staff of 300 today serves the promotional medium market worldwide with high quality writing technology in award-winning design

Seven European branch offices and a sales office in Moscow

• Responsible of the development and implementation of the business activity for both France & Italy markets in close cooperation with the sales force, to acquire new clients and to develop existing ones.
• Opened branch in Paris in 2006 (Prodir France Sas), after increasing turnover in first three year's experience (from 400 K € up to 2.5M €).
• Opened branch in Smyrna (GA) in 2016 (Swisspens Corp.), after increasing turnover in previous year and to cover better business directly from field (from 400 K $ up to 1.2 M $).
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Responsible for training, supervising and evaluating performance of sales staff.
• Developing good strategy to improve business (preparing business plans for each area).
• Assisting company accountants in formulation of forecasts and budgets.
• Developing positive direct relationships with key business contacts.
• Managing 8 people (3 for France and 3 for Italy and 2 for US).
• Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
• Organizing fairs for promoting brands and sales through our customers (distributors and end users).
• Scheduled promotional activities in accordance with available inventory and staff resources.
• Visiting more than 300 customers per year, to develop and build business with existing customers and new customers.
• Responsible for advertising and organizing promotional activities.
• Resolving contractual and commercial issues and disputes.
• Involved in recruitment and mentoring of new staff.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.

Merloni (today Whirlpool) is an Italian company producing more than 7 million household appliances each year subdivided in three product lines: cooking, cooling and washing.

• Expand business by creating and launch new products (from concept to commercialization) for Far East, South America (especially Argentina) and Middle East.
• Drove strategic brand planning and all brand management activities.
• Work jointly with distributors to organize events, seminars and products launches.
• In contact with key distributors to develop advertising and sales promotion campaigns.
• Worked directly with the main agencies (Leo Barnett for Ariston & Ogilvy for Indesit) preparing the exact campaign able to expand the brands in the market
• Assist in identification and development of business building ideas within budgeted parameters.
• Direct contact with main customers.
• Provide documentation and administration services for clients.
• Supported sales channel to enhance revenue goals achievement with collateral and lead generation campaign.
• Developing and maintaining marketing strategies and plans for ROI.
• Developing product catalogues, brochures and promotional tools for both brands.
• Interface between Headquarter in Italy and Marketing departments of foreign markets.
• Compare and analyze market information.
• Development of new territories and markets to increase revenues and profits.
• Training new employees.

Bic is the third best-known French trademark in the world, every day, consumers all over the world choose to buy 20 million Bic Stationery products, 4 million Bic Lighters and 8 million Bic Shavers.

• Responsible for collecting different data and analyze actual market situation for Eastern Europe, Middle East, Africa and Asia.
• Direct contact with specialized agencies (Nielsen, Amer and Member) for specific research of our markets and our competitors.
• Analysis Total Sales with managers of each area (by month/year) for all products (Writing Instruments, Lighters and Shavers).
• Responsible for stocks and forecasts.
• Prepared comprehensive reports summarizing data analysis findings, informing key decision-makers of important trends and patterns.
• Participated in professional development opportunities to enhance skill set, contributing to overall intern growth and potential future employment prospects.
• Collaborated with cross-functional teams to drive process improvements, resulting in increased productivity and streamlined workflows.
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Assisted planning and execution of company events, resulting in increased employee engagement and satisfaction.