Roshni Somani

I was in charge of the creation of marketing copy, photos, videos, emails, and other collateral.
Maintaining and improving the company's reputation and favorable image in the markets served.
Budget allocation and resource usage were managed to maximize marketing ROI.

Conducting market research to gain a better understanding of industry trends, rival actions, and client needs.
Data analysis to uncover growth potential and areas for development.
Defining and determining the target audience in the business-to-business market.
Creating buyer personas to better understand potential consumers' wants, issues, and motivations.

HR (performance management process) works closely with employees to identify their workplace concerns.
As an intern, we discovered that the 180-degree technique may be prejudiced against some employees, thus we presented a strategy to the department on how the 360-degree method can improve performance.