Sadaf Shirdel
TRANSFORMATION MANAGER And CLOUD TECHNOLOGY SALES
Zurich
Summary
Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies.
Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing the implementation of the company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies. successful in negotiating and closing large cloud technology deals.
Deep knowledge of banking, in particular, wealth management, investment banking, and cloud technology.
Overview
17
17
years of professional experience
4
4
Languages
Work History
Executive Director, Data & Analytics Platform
Credit Suisse
01.2022 - 02.2025
- Focused on delivering data and analytics at scale by driving Data Mesh through public cloud. Redesigning data as a product, federating data management and governance, to enable democratizing data and analytics capabilities to business to drive business value.
- Drove a paradigm shift in how Wealth Management manages and governs data leveraging Data Mesh definitions to drive automation of APIs and data quality controls.
- Implemented a new client-centric data strategy utilizing Data Mesh to deliver a superior client experience and business value from our data.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Strengthened internal communication channels to facilitate cross-functional collaboration and decisionmaking.
Global Account Executive, Consulting Services
Microsoft
01.2019 - 01.2022
- Covered Microsoft consulting business globally for the two largest Swiss financial services institutions - derived improved client relationship, business development, digital transformation, cloud adoption, and innovation.
- Drove and lead customer relationships into large cloud commitment and multiyear engagements and generated 175% above-target consulting and cloud business.
- Negotiated and won large multiyear 6 figure cloud commit deal with full delivery program and lead the large global matrix sales team to land the deal.
- Delivered innovation solution for clients, such as Virtual Reality at UBS IB.
- Orchestrated large global matrix V-teams across domains and locations, driving large complex cloud deals with successful track record.
- Generated new business opportunities by identifying and targeting high-potential accounts.
- Delivered compelling presentations that effectively communicated value propositions for diverse audiences.
- Established strong relationships with internal departments such as finance, operations, and legal to ensure seamless collaboration on shared projects.
- Developed unique sales approach and identified client needs to expand sales.
- Led cross-functional teams to develop customized solutions for complex global clients.
Director, Global Head of Client Solution Design
UBS
01.2018 - 01.2019
- Developed UBS consulting innovation methodology and offering by extending the design capabilities to direct client interaction and client co-design, fostering more agile implementation approaches and enabling innovation for bank wide strategic topics sponsored/owned by UBS C level.
- Established and embedded the new methodology within Group Internal Consulting team and introduced to the internal clients, UBS organizations, fostering client centric solution design.
- Designed and delivered the new UBS mortgage product, considering expiry of Libor using the new developed client centric methodology.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Director, Group Internal Consulting, CH Team Lead
UBS
01.2016 - 01.2019
- Delivered multiple large global strategic transformation programs across WM from design to full implementation of target operating model.
- Designed and established a new business unit, WM Unified Global Markets. Developed the full strategy, assessed the financial benefits and risks, developed the client and revenue model, established the new organizational set up and implemented the full model after obtaining WM board approval. This Unit today runs with the same developed structure and it is one of the most profitable businesses in UBS WM.
- Ran WM OPEX program, delivered 30% cost reduction and 15% front office capacity increase by establishing WM Middle Office.
- Designed, tested, and implemented data services for WM CH, delivering 10% sales increase of in-scope products which had 50% below target sales. Developed analytical model enabling targeted advice based on multiple factors.
- Led UBS Group on Internal Consulting Target Operating Model, Wealth Management Sales and Analytics practice. Also led Swiss consulting team, and multiple large global programs.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Associate Director, Group Internal Consulting
UBS
01.2014 - 01.2017
- Delivered the global efficiency and effectiveness program across Investment Bank Trading. Increased efficiency and effectiveness through process optimization, automation, and cultural change management.
- Reduced trading errors by 23% and created 35% capacity across IB Front Office and Middle Office.
- Led trade booking process reengineering across the whole value chain, enhanced with automation to increase efficiency and decrease complexity.
- Established and led Group Internal Consulting Investment Bank, Sales, and Trading practice.
Consultant, Retail Banking
Deutsche Bank
01.2012 - 01.2014
- Implemented Deutsche Bank and Postbank post-merger integration including analyzing complex financial data and conducting monthly financial reports for the integration management team.
- Identified and implemented efficiency cases across Deutsche Bank and retail bank Europe to optimize the efficiency and effectiveness of the operating model.
Co-Founder & General Manager
Trade Link
01.2008 - 01.2010
- Founder and Managing Director of “Trade Link” exporting company, exporting precious metals from Iran.
- Driving the overall business including driving sales, complex financial planning, and cash flow management.
- Managing the entire trade process from sourcing to delivery, analyzing the precious metal market and pricing in the local and worldwide markets.
Education
MBA - International Management
ESCP Europe Business School
M.Sc. - European Business
ESCP Europe Business School
BA - Business Administration
Tehran University
Skills
Team leadership
Affiliations
- Recipient of Microsoft Circle of Excellence Gold Club Award Fiscal Year 2021.
- Member of Microsoft Worldwide FSI Wealth Management core team.
- Member of UBS talent pool, graduate of UBS Associate Program, 2017.
- Professional chef with a track record of working in michelin star restaurants
Timeline
Executive Director, Data & Analytics Platform
Credit Suisse
01.2022 - 02.2025
Global Account Executive, Consulting Services
Microsoft
01.2019 - 01.2022
Director, Global Head of Client Solution Design
UBS
01.2018 - 01.2019
Director, Group Internal Consulting, CH Team Lead
UBS
01.2016 - 01.2019
Associate Director, Group Internal Consulting
UBS
01.2014 - 01.2017
Consultant, Retail Banking
Deutsche Bank
01.2012 - 01.2014
Co-Founder & General Manager
Trade Link
01.2008 - 01.2010
BA - Business Administration
Tehran University
MBA - International Management
ESCP Europe Business School
M.Sc. - European Business
ESCP Europe Business School
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