Severine Dimo
Lausanne
Summary
Marketing Executive skilled in creating and implementing acquisition and retention strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with retail and wholesale department to deliver marketing design and requirements. Team builder and clear communicator with strong problem solving and planning skills. Spearhead strategic marketing campaigns by developing custom events. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands.
Overview
23
23
years of professional experience
Work History
Head of Marketing
Eni Suisse SA (Agip)
2008.06 - 2023.02
- Launch of company and network rebranding with replacement product (premium) on the national market, ATL campaign (TV spots) with event, PR, retailers training, logistic, communication material and restyling
- Initiation of digital contests, cross selling activities, auto-financed loyalty program (+10% profit on annual plan, and launch of bar offer and premium fuel promotion: +154% product sales
- Creation of outdoor business communication revenue (billboard advertising): + 20% on annual budget
- Innovative wholesale business customer trips with international production site visit, product training, sightseeing, USP life experience with strong ethical procurement / compliance processes
- Developed and executed marketing programs (20/year) for retail network of gas stations / convenience stores (FMCG) & for wholesale customers and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Implementation of credit cards (Agip+) sales activities, co-marketing acquisition and branding campaigns, personalized offers for SMC (employees, customers, fleet), CRM, retention plan, trade fairs, discount
- Planned and executed corporate events, product launches, trade fairs, kick-off and training meeting to increase qualified leads, KPIs, feedback for improvement.
- Team management, recruitment, and leadership, reporting to CEO and international HQ
- Management of the yearly budget, forecast, final balance and cost control (central marketing structure).
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Marketing Project Manager
Eni Suisse SA (Agip)
2006.10 - 2008.05
- Creating and editing with the agency all retail and wholesale communication material alongside an agency (printed, digital, give-away) and media plan including ATL and BTL campaign.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Marketing Product Manager
Edipresse Publications SA (Tamedia)
2004.07 - 2006.01
- Drove marketing & communication initiatives to increase product visibility and market performance of the newspaper “Terre&Nature” with activities to increase subscription sales (contest, ads, newsletters, mailing)
- Participation of the launch of a new edition, market study, new content, communication plan, events, website
- Contact with journalists, media partners and communication agencies
- Team management and the yearly budget, KPI and cost control
Marketing Assistant
Edipresse Publications SA (Tamedia)
2001.01 - 2004.06
- Management of promotion through sales activities (90% of subscription), partnerships, trade fairs (15/year), contacts and negotiations.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Information Manager
Montreux Tourisme
2000.01 - 2000.10
- Supervision of seven employees, planning, administrative tasks, sales, and reservations linked to the local / international customer offers including hotels, sightseeing, entertainment
Education
MBA - Digital Communications, Web And Social Media
University of Geneva
11.2017
Brevet Fédéral - Marketing Technician Diploma - Marketing
SAWI
04.2004
Bachelor of Science - Hospitality Management
École Hôtelière De Lausanne
07.1999
Skills
- Influencer leader
- Adaptable and organized
- Client - oriented
- Problem solving approach
- Practical thinker
- Result and growing mindset
Languages
French
Italian
English
German
Personal Information
- Date of Birth: 05/19/74
- Nationality: Swiss, Italian
Timeline
Head of Marketing
Eni Suisse SA (Agip)
2008.06 - 2023.02
Marketing Project Manager
Eni Suisse SA (Agip)
2006.10 - 2008.05
Marketing Product Manager
Edipresse Publications SA (Tamedia)
2004.07 - 2006.01
Marketing Assistant
Edipresse Publications SA (Tamedia)
2001.01 - 2004.06
Information Manager
Montreux Tourisme
2000.01 - 2000.10
MBA - Digital Communications, Web And Social Media
University of Geneva
Brevet Fédéral - Marketing Technician Diploma - Marketing
SAWI
Bachelor of Science - Hospitality Management
École Hôtelière De Lausanne
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