Summary
Overview
Work History
Education
Timeline
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SIDAK BHATTAL

New Delhi

Summary

With a decade of professional experience in the sports industry, proficiency lies in achieving results through collaborative teamwork. Specializing in sports event management & commercial operations, the strategic and meticulous approach ensures precise execution. A proven track record highlights my dedication to excellence, and contributing effectively to organizational goals. Distinguished for a dynamic blend of expertise, strategic thinking, and an unwavering commitment to success in sports events

Overview

10
10
years of professional experience

Work History

Venue Manager

FIFA
10.2023 - 12.2023
  • Orchestrated effective communication channels among FIFA, LOC, and local authorities, fostering transparent and collaborative relationships.
  • Delivered comprehensive venue plans by seamlessly integrating operational strategies, aligning them with FIFA's event requisites and the practicalities of the chosen venue.
  • Conducted assessments of FIFA's event requirements against the actual venue conditions, offering valuable recommendations for enhancement.
  • Collaborated closely in integrating operational plans for diverse functional areas, ensuring a cohesive and well-executed event.
  • Actively contributed insights to workshops, meetings, and additional events involving FIFA, LOC, host country, and site authorities, actively influencing decision-making.
  • Played a pivotal role in project and knowledge management initiatives, including contributing to event debriefs and meticulous documentation.
  • Established positive working relationships and facilitated seamless coordination with stakeholders, including host country public authorities, public health, police, emergency services, and site authorities, guaranteeing smooth venue operations.
  • Spearheaded the management and execution of high-quality venue operations for FIFA, LOC, Stadium Authorities and other stakeholders.
  • Ensured venues were operationally ready, addressing potential challenges in infrastructure and staffing to guarantee a seamless event.
  • Directly managed Jakarta International Stadium during the tournament, overseeing operations, and promptly addressing issues for optimal functionality.
  • Oversaw and managed the complete stadium dressing for the stadium.

Sporting Manager

MotoGP Bharat
07.2023 - 09.2023
  • Increased team productivity by implementing streamlined processes and effective communication strategies.
  • Achieved Target goals by developing and executing strategic plans for the successful launch of MotoGP Bharat.
  • Developed brand identity, brand guidelines and lookbook for India's First MotoGP race.
  • Developed Sponsorship Deliverable presentations
  • Negotiated and signed two Official Partners in the Alcobev category; effectively, ensuring mutually beneficial agreements for both the company and sponsors.
  • Reduced operational costs through comprehensive process improvement initiatives through onboarding of partners and subsequent revenue generation from sale of products on race weekend
  • Negotiated and onboarded two primary healthcare partners

Infotainment Manager

FIFA U-20 World Cup Indonesia 2023
02.2023 - 04.2023
  • Led the planning of Infotainment across 6 Venues – LED Deployment, Match Entertainment & Music Licenses
  • Planned the overall operational plan of infotainment deliverables including recce, creation of site plans and resource planning
  • Responsible for the planning and development of the complete flow of Infotainment operations and related functional areas
  • Managed the budget, procurement and RFPs’ for onboarding vendors
  • (The hosting rights were withdrawn by FIFA, project was not completed)

Central Sponsorship Manager

International League T20, UAE
12.2022 - 02.2023
  • Implementation and management of all sponsor rights & deliverables; Broadcast commercial delivery, LED schematics, Boundary Ropes, Backdrop allocations and in-stadia activations’
  • Led and managed the creative strategy to develop the tournament look book and Stadium Profiles for three venues
  • Led and managed the successful implementation of Stadium Branding, Signage & LED plans across three venues
  • Managed the commercial operations delivery for all Sponsors & stakeholders
  • Management of the Post-Match Presentation
  • Developing the Finals Award Ceremony; stage design, protocol and Ceremony Delivery
  • Liaising with all teams for entitlements & commercial rights delivery.

Head Of Events

FIFA U-17 Women’s World Cup India 2022
02.2020 - 11.2022
  • Responsible for the Conceptualizing, Management, Budgeting and Execution of all marquee & legacy events for the FIFA Under 17 Women’s World Cup India 2022, i.e., Opening & Awards Ceremony, Official Mascot Launch, Official Ticketing Launch and Legends Match; Effectively managed budgets and orchestrated the creation of multiple RFPs for vendors and services while ensuring adherence to financial constraints while maintaining high project quality
  • Planned and completed the entire scoping process and successfully launched multiple RFPs to solicit competitive proposals
  • Assessed and finalized vendor agreements, considering both financial and non-financial factors to ensure optimal partnerships
  • Formed and organized the Event operations team, assigning roles and responsibilities to ensure smooth execution
  • Organized, executed & Launched the Official Ticketing Program & FIFA Legends Match
  • Implementation of the rights of FIFA’s Commercial Affiliates and National Supporter rights across all events leading up to the tournament; Led the planning & execution of Infotainment across 3 Stadiums – LED Deployment, Match Entertainment & Music Licenses
  • Worked with Marketing to develop the stadium profile of 3 venues for complete branding & signage deployment
  • Responsible for planning and implementation of Legacy events as part of the ‘Road to The World Cup’ promotional strategy – Football Carnivals & Official Trophy Tour
  • Conceptualized & Launched the Kick Off the Dream Football Carnival – 40 bespoke football-themed carnivals to promote and encourage football across 4 cities for the U17WWC – Attended by over 60,000 Children
  • Worked with Government stakeholders on Legacy events.

Senior Events & Marketing Manager

LOC - AFC Women’s Asian Cup 2022
11.2021 - 03.2022
  • Oversaw and managed the implementation and deployment of stadium LED screens, branding & signage plans across three venues & training sites
  • Managed marketing rights delivery and devised stadium branding plans for three venues & training sites
  • Oversaw and led Infotainment centrally across three venues
  • Developed and delivered creative marketing solutions to stakeholders
  • Ensured proper implementation of AFC commercial partner activations
  • Managed sponsor promotional activities at all stages of the competition
  • Fulfilled all commercial operational requirements, including budget management, risk assessments, scoping, and appointment of agencies and service providers.

Commercial Operations Lead

Abu Dhabi Cricket
10.2020 - 03.2021
  • Planning, implementation, oversight and delivery of the sponsorship / commercial delivery for the Abu Dhabi T10, Afghanistan Vs Ireland ODI series & Afghanistan Vs UAE ODI series
  • Managed the Look & Feel and devised stadium branding plans – inner bowl and external - including signage, dug outs, pitch mats, rope branding, 3D Pitch Mat, sponsorship display/podiums, etc.’ Successfully defined and finalized the scope of work and managed the Request for Proposals (RFP) process, effectively evaluating and selecting vendors based on both financial and non-financial parameters
  • Proficiently managed budgets and successfully coordinated the deployment of multiple agencies, ensuring adherence to financial constraints while maintaining high project quality
  • Appointment of Agencies for Branding and LED
  • Managed the commercial delivery for LED perimeter boards & LED big screen
  • Managed the post-match presentation
  • Coordination and management with T10 franchises for commercial deliverables
  • Sponsorship servicing for central sponsors including stadium activations and shoots
  • Managed the Broadcast commercial delivery and Post Match Presentation
  • Negotiated and closed the Title sponsorship for the Afghanistan Vs Zimbabwe Abu Dhabi Sunshine Test & T20I series.

Commercial Operations Manager

Abu Dhabi T10
10.2019 - 12.2019
  • Managed the Look & Feel and devised stadium branding plans – inner bowl and outer bowl - including signage, dugouts, pitch mats, rope branding, 3D Pitch Mats, sponsorship display & activations
  • Oversaw and conducted sponsor-related events, shoots, and activations
  • Managing the post-match prize-giving ceremony with the Broadcaster/Delegates
  • Operational delivery of Sponsor branding, activation zones, LED delivery, and sponsor shoots
  • Management of the Post-Match Presentation
  • Developed strong relationships with suppliers, enabling better negotiation on pricing and terms.

Assistant Tournament Operations Manager

Euro T20 Slam, Dublin
04.2019 - 09.2019
  • Central Franchise Liaison with team managers
  • Managed franchise and Player Kitting/Equipment for all franchises (6 Teams)
  • Tournament Planning & Implementation and Infrastructure planning
  • Preparation and execution of guidelines/codes/regulations (Tournament Handbook)
  • Auction, Workshop and league-related event production design and collaterals
  • Stadium Dressing - Look & Feel (Central Sponsor branding & League Branding)

Content Marketing & Distribution Lead

Oaktree Sport
06.2017 - 10.2018
  • Led content strategy for a YouTube Original cricket chat show ʻBreakfast with Championsʼ
  • Planned online content, strategic online marketing and use of social media to reach out to the targeted audience – Receiving over 90 million views and 210 million impressions
  • Led social team for all Oaktree Sports IP
  • (Breakfast with Champions, Miss Field & India Plays)
  • Conceptualizing & execution of brand sponsorships integrated within the show
  • Negotiated and closed deals with rights-holders (media agencies, sports franchises, YouTube] for media rights.

Marketing Manager

Kings XI Punjab
03.2014 - 06.2018
  • Identified, developed and evaluated marketing strategy, based on knowledge of establishment objectives, budgets and market characteristics
  • Responsible for marketing tie-ups and leveraging associations, negotiating contracts with vendors, agencies and other partners
  • Saving over Rs 3 crore through barter associations each year
  • Conducted & executed marketing and PR events during the season
  • Managed marketing-related events, shoots and activations
  • Managed & executed stadium look & feel and devised stadium branding plan
  • Responsible for entertainment on match day, including licenses and permissions
  • Implemented social responsibility initiatives for the franchise under the umbrella of child welfare relating to immunization, sanitization and girl child education
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Education

Bachelor of Public Communication (Marketing & Advertising) -

University of Technology, Sydney
02.2014

Graduated in Humanities -

The Lawrence School, Sanawar
01.2008

Timeline

Venue Manager

FIFA
10.2023 - 12.2023

Sporting Manager

MotoGP Bharat
07.2023 - 09.2023

Infotainment Manager

FIFA U-20 World Cup Indonesia 2023
02.2023 - 04.2023

Central Sponsorship Manager

International League T20, UAE
12.2022 - 02.2023

Senior Events & Marketing Manager

LOC - AFC Women’s Asian Cup 2022
11.2021 - 03.2022

Commercial Operations Lead

Abu Dhabi Cricket
10.2020 - 03.2021

Head Of Events

FIFA U-17 Women’s World Cup India 2022
02.2020 - 11.2022

Commercial Operations Manager

Abu Dhabi T10
10.2019 - 12.2019

Assistant Tournament Operations Manager

Euro T20 Slam, Dublin
04.2019 - 09.2019

Content Marketing & Distribution Lead

Oaktree Sport
06.2017 - 10.2018

Marketing Manager

Kings XI Punjab
03.2014 - 06.2018

Bachelor of Public Communication (Marketing & Advertising) -

University of Technology, Sydney

Graduated in Humanities -

The Lawrence School, Sanawar

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SIDAK BHATTAL