Sofia Hidalgo
PR And Press Assistant
Paris
Summary
Results-driven PR professional with expertise in media coordination, brand messaging, and campaign execution. Demonstrated success in cultivating press relationships, crafting compelling narratives, and delivering measurable results through strategic communication efforts. Known for meticulous attention to detail and a proactive approach to enhancing client visibility across print, digital, and social platforms.
Overview
3
3
years of professional experience
6
6
Languages
Work History
PR and Press Fair Assistant
Frieze
09.2024 - 10.2024
- Secured extensive international visibility by coordinating media coverage for Frieze events with VIP stakeholders such as Nathan Clements-Gillespie and Millicent Wilner.
- Drafted press releases and captions aligned with Frieze's brand voice, enhancing audience interest and media coverage.
- Organized logistics for media outlets and VIP press visitors, ensuring seamless event execution in partnership with Scott & Co PR team.
Communications Assistant
Zurich Art Weekend
05.2024 - 06.2024
- Increased website traffic by 50% through SEO-optimized content and effective press release management.
- Secured media coverage in leading art publications, including Flash Art and Art News.
- Boosted social media engagement by 40% and visitor attendance by 50% through data-driven strategies and influencer outreach.
Exhibition Coordinator
The Great Exhibition Road Festival
06.2023 - 06.2023
- Facilitated stakeholder communications and media promotion for sustainability-focused programs, engaging over 200 participants.
- Supervised interactive workshops, achieving a 95% participant satisfaction rate and a 30% increase in engagement.
Design & Lifestyle Consultant
The Conran Shop LTD
06.2021 - 03.2022
- Promoted in-store events, including product launches and designer meet-and-greets, boosting customer interactions in alignment with brands by 30% and overall sales by 20%.
- Led content creation for luxury brand collaboration campaigns, including Moscot and Anissa Kermiche, through engaging social media campaigns that enhanced brand visibility and audience engagement.
- Developed customized solutions for luxury accounts by leveraging communication campaigns and strengthening bespoke product offerings, leading to a 25% increase in repeat business from high-end clients.
Education
Bachelor of Arts - Design Management & Cultures
University of The Arts London
London, UK 04.2001 -
Foundation Diploma - Media Communications
ECAL Ecole Cantonale D'art Lausanne
Lausanne, Switzerland 04.2001 -
Skills
Public Relations Strategy
Media Outreach and Relationship Building
Press Releases and Media Kits Creation
Social Media and Campaign Analytics (Google Analytics)
Event Coordination and Logistics
Project Management
Timeline
PR and Press Fair Assistant
Frieze
09.2024 - 10.2024
Communications Assistant
Zurich Art Weekend
05.2024 - 06.2024
Exhibition Coordinator
The Great Exhibition Road Festival
06.2023 - 06.2023
Design & Lifestyle Consultant
The Conran Shop LTD
06.2021 - 03.2022
Bachelor of Arts - Design Management & Cultures
University of The Arts London
04.2001 -
Foundation Diploma - Media Communications
ECAL Ecole Cantonale D'art Lausanne
04.2001 -
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