Surabhi Shukla

Experienced Technical Architect with over 15 years in the software industry, with more than a decade of deep expertise in Adobe Commerce and Adobe Cloud Commerce. I specialize in building scalable, high-performance eCommerce systems for global enterprises. My work includes transforming legacy systems into modern, headless architectures, handling multi-million record data migrations, and implementing features that drive business growth. Skilled in both monolithic and microservices-based architecture, I deliver end-to-end solutions including frontend/backend architecture, CI/CD, DevOps, and post-production optimization. My career highlights include migrating and modernizing high-traffic Adobe Commerce instances, implementing omnichannel and mobile-first solutions, integrating complex third-party systems, and ensuring enterprise compliance (GDPR, PCI). I work hands-on with GraphQL, REST APIs, Adobe Sensei, Live Search, and headless CMS systems like Hygraph. Beyond coding, I bring strong experience in client communication, team leadership, strategic planning, and solution ownership from requirements to delivery.

Successfully completed the requirements for the Adobe Certified Master - Adobe Commerce Architect certification

Successfully completed the requirements for the AD0-E727 - Adobe Commerce Front-End Developer Expert Exam

• Adobe Certified Magento Developer | Technical Architect | eCommerce Specialist
• Adobe Certification: https://certification.adobe.com/credential/verify/76737ac0-7311-45f1-beef-3d0c90172227

GSF Car Parts | Adobe Commerce Cloud (Headless Transformation) World of Sweets | Magento CE ➔ Adobe Commerce (Headless, B2B, Multi-Channel Integration) Hancocks | Magento Enterprise ➔ Adobe Commerce (Headless, High Module Cleanup, SEO Preserved) Summary of Projects to Be Included

Role: Technical Architect & Delivery Lead | URL: gsfcarparts.com

• Architected the migration of a legacy monolithic Magento website (with 15+ seconds checkout time) to a modern headless architecture using GraphQL APIs, with Adobe Commerce Cloud backend and custom frontend.
• Reduced checkout time from 15 seconds to under 2 seconds, and homepage load time from 20 seconds to under 4 seconds, resulting in dramatically improved user experience and conversion rates.
• Devised a phased migration strategy for 4+ million orders, overcoming challenges with limited database support from the previous agency:
  Phase 1: Catalog migration
  Phase 2: CMS blocks and page migration
  Phase 3: Configuration and settings migration
  Phase 4: Secure migration of customers and orders with GDPR compliance.
• Post-launch, ensured seamless cart continuity for existing customers without data loss.
• Integrated Adobe Live Search powered by Sensei, improving search relevance and increasing order volume by ~2000 additional orders per month.
• Implemented customer segmentation and abandoned cart strategies, enhancing personalization and overall engagement.
• Delivered a true omnichannel experience across desktop, mobile, and other customer touchpoints.

Role: Technical Architect & Solution Designer | URL: [https://retailers.worldofsweets.co.uk/]

• Migrated a legacy Magento Community Edition site to Adobe Commerce, resolving severe performance bottlenecks and enabling future scalability.
• Architected a headless commerce system using Adobe Commerce as the backend serving multiple frontends:
  React Native mobile app
  Angular-based website
  Python backend service for data operations
  Integrated Firebase for offline order placement
• Integrated Hygraph CMS for decoupled content management, improving editorial flexibility.
• Designed performance-tuned catalog and checkout experiences to handle high product/order volumes and concurrent promotions (5–6 active at a time).
• Overrode core total calculation logic to optimize promotion processing while keeping core behavior intact, avoiding upgrade conflicts.
• Implemented:
  B2B module, with features like bulk ordering, multi-user support, and shared catalogs
  Payment gateway integration with Checkout.com
  Email campaign system integration using Campaign Monitor
• Improved system flexibility, personalization, and promotion handling across all customer touchpoints.

Role: Technical Architect & Migration Lead | URL: [https://www.hancocks.co.uk/]

• Migrated a heavily customized Magento Enterprise setup (~110 third-party modules) to Adobe Commerce, focusing on performance recovery and platform standardization.
• Designed a headless architecture using React.js + Next.js for the frontend and Adobe Commerce REST APIs for the backend.
• Removed legacy performance bottlenecks by eliminating unnecessary custom code and replacing it with Adobe Commerce's native features:
  Multi-Source Inventory (MSI)
  Customer segmentation & targeted abandoned cart emails
  Core B2B module (via REST APIs)
• Used Hygraph CMS for headless content delivery across site sections.
• Strategized SEO-safe migration:
  Implemented comprehensive 301 redirects from old URLs
  Regenerated and submitted updated sitemaps
  Maintained and improved Google search rankings post-migration
• Resulted in improved system stability, significantly faster checkout, and a measurable increase in revenue from improved UX and B2B capabilities.