Tanja Ganz

Executive Director
Led end-to-end marketing strategy, planning, and execution targeting HNW and Ultra-HNW clients in core European offshore markets for GWM BCCH. Managed a multilingual team of six.

• Developed and executed a partnership strategy across diverse themes (art, motorsports, business, etc.) to enhance lead generation, brand positioning, and thought leadership.
• Streamlined processes, reducing inefficiencies and optimizing ongoing activities.
• Designed and implemented a performance measurement dashboard to assess ROI of client events, driving transparency and strategic planning.
• Built strong networks with external service providers (tax advisors, lawyers, Family Offices), resulting in client referrals and acquisitions.

Director
Led a marketing team of four for the Europe North business area, overseeing strategy, planning, and execution.

• Developed, budgeted, and implemented marketing plans aligning business and marketing objectives, facilitating stakeholder collaboration.
• Crafted strategies around key innovation trends through partnerships and events, driving client growth and thought leadership.

Director

• Executed yearly marketing plans across Switzerland and local markets, with targeted campaigns and lead generation initiatives.
• Developed physical and digital campaigns, including mailings for German entrepreneurs and lead capture from third-party events.
• Conducted a global communications review, improving processes and transitioning to digital channels.
• Revamped global client reporting processes and managed communication strategies for market expansions, including launching an advisory office in Moscow.
• Established partnerships in education and media across Eastern, Central, and Central Asia.
• Organized exclusive events for emerging market billionaires and F1 client events in Turkey, Hungary, and Sochi.
• Designed educational conferences and tailored promotional materials for key markets.

Associate Director

Managed marketing activities across Central Europe, Germany, Russia/CIS, Turkey, UK, and Nordics.

• Contributed to the 2011 regional marketing plan, identifying market needs and strategies through stakeholder collaboration.
• Organized client events, including sporting, educational, and social engagements, and sponsored business conferences in Kazakhstan, Ukraine, Bulgaria, and Romania.
• Developed multilingual branch and UBS Value Proposition brochures to support regional marketing efforts.