Tarun Goyal

• Managed and optimized Facebook Ads campaigns to maximize ROI and lower cost-per-acquisition (CPA).
• Developed and executed data-driven PPC strategies to enhance lead generation and conversion rates.
• Created engaging ad creatives using Canva, including static images, carousels, and video ads.
• Collaborated with videographers to produce high-quality video content tailored for ad campaigns.
• Designed video ads that increased ROI through compelling storytelling and strong call-to-actions (CTAs).
• Conducted A/B testing on ad creatives, copy, and targeting to improve performance.
• Monitored and analyzed campaign metrics to optimize ad spend and audience targeting.
• Worked closely with marketing teams to align PPC campaigns with overall brand strategy.
• Handled more than 1 Lakh monthly and achieved great number of ROAS.
• Handled more than 3 brands within the company.

Google Ads & Facebook Ads Management: Created, managed, and optimized paid ad campaigns to drive traffic, leads, and sales while reducing cost-per-click (CPC) and increasing ROI.
Social Media Management: Handled company social media accounts, including content planning, scheduling, engagement, and performance tracking to enhance brand visibility.
SEO Optimization: Conducted keyword research, on-page and off-page SEO strategies, and technical SEO improvements to boost organic search rankings.
Email Marketing: Developed and executed email campaigns using automation tools, improving open rates, click-through rates, and conversions.
Website Management: Managed and updated website content, landing pages, and UX/UI improvements to enhance user experience and engagement.
Content Creation: Produced high-quality content, including blogs, social media posts, ad copies, and website content, aligning with brand voice and marketing goals.
Analytics & Performance Tracking: Monitored and analyzed digital marketing KPIs using Google Analytics, Facebook Insights, and other reporting tools to drive data-driven decisions.
Campaign Optimization: Conducted A/B testing on ad creatives, email subject lines, and website elements to maximize performance.
Collaboration & Strategy Development: Worked closely with design, sales, and product teams to align digital marketing efforts with business objectives.
Market Trends & Innovation: Stayed updated on the latest digital marketing trends, tools, and algorithm changes to implement innovative strategies.

✅ SEO Optimization:

• Conducted keyword research, on-page and off-page SEO strategies to improve organic search rankings.
• Optimized website content, meta tags, and backlinks to enhance search engine visibility.
• Regularly monitored Google Search Console & Analytics to track website performance and implement improvements.

✅ Website Management & User Experience:

• Managed and updated website content, landing pages, and UX/UI elements for a seamless user experience.
• Ensured website speed optimization, mobile responsiveness, and technical SEO best practices.
• Coordinated with developers and designers to enhance site functionality and user engagement.

✅ Social Media Handling & Content Creation:

• Managed and scheduled engaging content across multiple platforms (Facebook, Instagram, LinkedIn, Twitter).
• Created high-quality graphics and visuals using Canva for social media and ad creatives.
• Increased brand engagement through interactive content, polls, and audience engagement strategies.

✅ Google Ads & Paid Campaigns:

• Planned and executed Google Ads campaigns, including Search, Display, and Shopping Ads.
• Optimized ad spend, targeting, and bidding strategies to maximize ROI.
• Conducted A/B testing on ad copies, CTAs, and landing pages to enhance performance.

✅ eBay & Amazon Ads & Listing Management:

• Handled eBay product listings, descriptions, and pricing strategies to optimize conversions.
• Managed Amazon PPC campaigns to increase product visibility and sales.
• Ensured accurate and SEO-friendly product descriptions for better search rankings.

✅ Email Marketing & Campaign Automation:

• Developed and executed email marketing campaigns to nurture leads and increase conversions.
• Used automation tools like Mailchimp, HubSpot, or Klaviyo for personalized email sequences.
• Analyzed campaign metrics to improve open rates, click-through rates, and engagement.

✅ Performance Analysis & Strategy:

• Monitored digital marketing KPIs using tools like Google Analytics, Facebook Insights, and SEMrush.
• Provided data-driven insights and recommendations for continuous campaign improvements.
• Stayed updated with the latest marketing trends, SEO updates, and e-commerce best practices.

✅ Amazon Listing Management (Front-End & Back-End):

• Optimized Amazon product listings, including titles, bullet points, descriptions, and A+ content for better conversions.
• Managed backend SEO with relevant keywords, search terms, and attributes to improve product discoverability.
• Ensured image and content compliance with Amazon's guidelines to avoid listing suppressions.

✅ Amazon Account & Listing Health Management:

• Monitored and maintained Amazon Account Health, ensuring compliance with Amazon’s policies.
• Resolved listing suppressions, stranded inventory, and policy violations to keep listings active.

✅ Amazon Ads & PPC Management:

• Managed and optimized Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• Conducted A/B testing on ad copies, keywords, and bidding strategies to increase ROI.
• Used data-driven insights to reduce ACOS (Advertising Cost of Sales) and maximize profits.

✅ Amazon Off-Page & Content Marketing:

• Created engaging content for product descriptions, storefronts, and brand stories to enhance brand presence.
• Developed and implemented off-page marketing strategies, including external traffic sources to boost rankings.
• Managed customer reviews and feedback, addressing concerns to improve seller ratings.

✅ Case Handling & Issue Resolution:

• Handled Amazon Seller Support cases related to listings, account health, and policy disputes.
• Managed appeals and reinstatements for deactivated listings or accounts.
• Ensured smooth communication with Amazon support to resolve issues promptly.

✅ Client Communication & Handling:

• Worked closely with clients to understand their business goals and optimize Amazon strategies accordingly.
• Provided regular performance reports with actionable insights to improve sales and advertising efforts.
• Assisted in product launch strategies to ensure maximum visibility and sales.

✅ Amazon Data Analysis & Market Research:

• Conducted competitor analysis to refine product positioning and pricing strategies.
• Used Amazon Seller Central, Helium 10, Jungle Scout, and other analytics tools for performance tracking.
• Identified market trends and customer behavior to enhance product listings and ad campaigns.