Thomas Grahofer
Communications Specialist
Zurich
Summary
Diligent Communications Manager with 5-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Overview
14
14
years of professional experience
Work History
Communications Manager 40%
Roy C. Hitchman
01.2023 - Current
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Developed compelling content for company website and social media channels, driving user engagement and conversions.
- Increased website traffic by implementing effective SEO strategies and analyzing user behavior, Visibility index +298%, Keywords +76%, website traffic +155%.
- Implemented comprehensive analytics tracking systems to monitor the success of communication campaigns and make data-driven decisions.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
Internal Communications Specialist 50-60%
Vontobel AG
12.2021 - 12.2023
- Responsible for intranet topics and training of 300 Vontobel publishers.
- Responsible for various employee campaigns (Day One, Advent calendar, Meet the Team, HR topics)
- Executive Communication, organizing Coffee Talks, Town hall, 9 months with Zeno Staub, New Joiner Communication
- Supporting the media relations and investor relations team at events such as Investor Day, AGMs, town halls, senior management calls or sending out media releases on annual figures and ad hoc announcements.
- Planned and executed effective internal communications and engagement campaigns to educate employees about strategic initiatives.
Global HR Communication Intern 100%
Givaudan International
08.2020 - 08.2021
- Conception and planning of employee campaigns, videos, training courses, and events for global HR communication
- Support and launch of the new corporate strategy
- Enhanced brand identity through the creation of Management presentations, marketing materials, and campaigns.
- Enhanced internal communication by drafting and editing newsletters, emails, and other announcements.
- Developed engaging content for social media platforms to increase brand visibility and enhance audience engagement.
Sponsoring Project Management 50%
Axpo Holding AG
02.2018 - 07.2020
- Responsible for communication with all sponsoring stakeholders (FCB, FCZ, YB, GC)
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Developed and initiated projects, managed costs, and monitored performance.
- Managed administrative logistics of events planning, event booking, and event promotions.
Customer Relationship Manager 60%
Ricardo.ch
10.2016 - 07.2018
- Enhanced detection capabilities for potential fraudulent activities through regular review of account transactions and patterns.
- Enhanced customer satisfaction (82% to 90%) by addressing and resolving customer queries, concerns, and complaints promptly.
- Developed long-term relationships with customers through personalized interactions, ensuring loyalty and repeat business.
- Developed comprehensive training to ensure consistent education across all new team members.
- Enhanced customer satisfaction by addressing and resolving customer queries, concerns, and complaints in a timely manner.
Digital News Journalist Intern 100%
Ringier AG
01.2016 - 07.2016
- Interviewed popular athletes for print and digital content
- Increased readership through enhanced digital storytelling by implementing multimedia elements such as video, infographics, and social media embeds.
- Increased audience engagement with live event coverage and real-time updates on news stories.
- Managed social media accounts for the publication, increasing follower count by 11% and driving more traffic to the website through engaging posts.
Commercial Apprenticeship 100%
Swiss Life AG
08.2009 - 07.2012
- Accounting, HR, Sales Support General Agency, Private Customers, Corporate Customers
Education
Bachelor of Arts - Business Communication
HWZ Hochschule Für Wirtschaft Zürich
Zurich08.2020
Skills
- Teamwork
- Speech Writing
- Brand Management
- Content Creation
- Press Releases
- Website Maintenance
- Media Relations
- Project Management
- Digital Marketing
- Event Planning
- SEO Optimization
- Email Marketing
Languages
German
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)
References
References available upon request.
Timeline
Communications Manager 40%
Roy C. Hitchman
01.2023 - Current
Internal Communications Specialist 50-60%
Vontobel AG
12.2021 - 12.2023
Global HR Communication Intern 100%
Givaudan International
08.2020 - 08.2021
Sponsoring Project Management 50%
Axpo Holding AG
02.2018 - 07.2020
Customer Relationship Manager 60%
Ricardo.ch
10.2016 - 07.2018
Digital News Journalist Intern 100%
Ringier AG
01.2016 - 07.2016
Commercial Apprenticeship 100%
Swiss Life AG
08.2009 - 07.2012
Bachelor of Arts - Business Communication
HWZ Hochschule Für Wirtschaft Zürich
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