Vanessa Graff

MAJU GmbH is a Swiss-based company focused on curating slow, sustainable fashion and lifestyle products that emphasize responsible production, high-quality craftsmanship, and timeless design. Rooted in an eco-conscious ethos, MAJU’s mission is to offer an alternative to fast fashion by providing products that are ethically made, durable, and environmentally responsible. The company aims to source items that contribute to a more mindful consumption model while promoting sustainability across every touchpoint—from sourcing materials to packaging.

MAJU GmbH uses pop-up shops to connect directly with customers, bringing the brand’s sustainable, slow fashion philosophy into tangible, curated experiences. Each pop-up is designed to be a fully immersive event where customers can explore and experience MAJU’s lifestyle products in person. These events give the company a unique opportunity to reach new audiences, share its story, and educate consumers on the importance of slow fashion.

• Company Overview: Schindellegi - Switzerland
• Take the responsibility of Business Controller making the business more profitable by means of Analysis, Communications & Implementation of corrective action underlines by Procedures & efficient Processes of the main Business Units: Seafreight and Airfreight - which represents 85% of NPAT
• Result analysis: margin development per business unit/field; GP per client, conversion rate GP/EBIT; region and country as well departmental result analysis: GP / direct expenses / EBIT; variances (budget, LY), explanations, corrective action plan and follow up, cost control and budget control
• Management and development of finance M.I.S
• (Management Information System) and internal finance KPI's
• Analysis of business investment applications as well active participation in due diligence processes
• Some achievements: implementation of operational shared services, success on niche acquisition in the perishable area, compliance analysis of niche suppliers, e.g, in the oil&gas business, further centralization and control of freight management & procurement in Sea and Air Logistics
• Schindellegi - Switzerland

• Company Overview: Schindellegi - Switzerland
• Establish and supervise a world-wide sales reporting and Management Information System (3200 FTE's, CHF 300 mio)
• Establish a Key Performance Indicator (KPI's) System through BI platform Qlikview
• Monitor and analyze the results for the area considering sales regions, customers, development and services
• Participate in the creation of a target business plan, the establishing of objectives for the current business year, as well as implement the curse of action to accomplish the goals
• Some achievements: development, roll out and implementation of SPMS (Sales Performance Management System) as a global tool for results tracking of 3200 sales force
• Introduction of enhanced sales reporting structure as well increased transparency in sales performance and result analysis for general sales and key account management
• Schindellegi - Switzerland

• Company Overview: Sao Paulo- Brasil
• Business control: invoicing/turnover monitoring; client service contracts & pricing contracts, in particular contract logistics; target setting of min
• Rates/Margins; FSL (Forwarding sub-ledger) analysis, audit and control; margin per order, productivity and profit share control
• Management and development of finance M.I.S
• (Management Information System) and internal finance KPI's
• System development: Design & Implementation of efficient processes, e.g
• Billing centralization project; Control, innovation & automation of processes by implementing Internal Control System (ICS)
• Main role as development manager is to identify specific business opportunities thru acquisitions or organic growth in order to accelerate the growth rate of underdeveloped business field and the company overall
• Take the responsibility of Acquisition targets, provide data and documentation as well support due diligence process;
• Drive network expansion in Brazil by opening new offices, identifying potential markets
• Development of business and project plan as well management of the implementation
• Some achievements: Vitoria branch project plan and analysis as well approval of book of business acquisition
• Vitoria Branch operation running as of Jul 1st
• Re-design of Belo Horizonte office with market study and business plan for implementation 2009, decentralization from Rio de Janeiro management
• Preparation of Phoenix Business Plan to the management board having a local top forwarder company as a target for acquisition
• Setting up of target companies for acquisition in different segments such as customs brokerage and trucking
• Assignment of an overland project to the set up of the own road-way bill/tax optimization as part of the mid-term strategic plan together with business unit manager
• Sao Paulo- Brasil

• Company Overview: Sao Paulo- Brasil
• Supply chain management (Air, Sea, Road, Customs clearance, international forwarding) of one of the top truck manufacturers in Brazil, resulting in a yearly local turnover of USD 25 mio, being responsible for the yearly price & contract negotiation
• RFQ's (Request for Quotation) RFI (Request for Information) analysis, quotation and commercial offers for all logistics services
• Responsible for process optimization in the entire chain, cost reduction and lead time/stock decrease (in days)
• KPIs definition and results presentation
• Elaboration and implementation of a warehousing and distribution project for the factory delivery and line feeding (27000sqm / 125 employees)
• Some achievements: stock reduction of 7 days in the southbound flow representing approx
• Usd 8,2 mio/year in import material; full implementation of a dedicated warehouse and in full compliance with the agreed KPI's / Kuehne+Nagel first time elected as 'global preferred supplier' by the customer / increase in the scope of service: value added services such as GATE/fiscal representation
• Sao Paulo- Brasil

• Company Overview: Sao Paulo- Brasil
• Member of the general seafreight management team, being responsible for operations, business development, budget
• Sales support and pricing with carriers
• Operational reorganization in the branches / guidelines and working instructions review and Publishing
• Some achievements: local contract negotiation and establishment of preferred carrier concept, collection of outstanding Profit Share from other KN stations and implementation of Pricing department
• Sao Paulo- Brasil

• Company Overview: Sao Paulo-Brasil
• Sao Paulo-Brasil

• Company Overview: Sao Paulo-Brasil
• Sao Paulo-Brasil