Microsoft Office
William Svanteson
Director Of Apparel And Accessories Merchandising
Kusnacht,ZH
Summary
Strategic and results-driven merchandising and sales leader with 10+ years' experience across premium apparel and accessories in global markets. Proven success in building product strategies, optimizing assortments, and leading cross-functional teams to drive growth across EMEA, APAC, and the Middle East. Commercially minded with strong analytical skills and a collaborative approach, known for launching new markets, exceeding targets, and shaping consumer-focused distribution strategies. Colleagues describe me as a team player with high integrity, leadership instinct, and a passion for delivering impact.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Sales Manager EMEA – Ecommerce accounts, Nordics and Middle East
Canada Goose International AG
01.2024 - Current
- Lead all wholesale e-commerce accounts across EMEA plus key accounts in Nordics and Middle East, shaping assortments and channel strategies.
- Delivered +9% vs plan in FY25, and +16% in SP26 by driving go-to-market strategies, business analysis, and account growth.
- Negotiated and launched Canada Goose's first concession store in the world at Illum, Copenhagen.
- Established new Middle East distributor partnership (2025) through market analysis and cross-functional collaboration.
Account Executive Nordics, Eastern Europe and Turkey
Canada Goose International AG
08.2022 - 01.2024
- Managed key wholesale accounts, consistently exceeding sales targets (+30% YoY growth with Beymen, Turkey)
- Developed go-to-market strategies, provided client/market insights, and collaborated across merchandising, marketing and logistics.
Key Account Manager Polo Menswear Wholesale Scandinavia and Baltic's
Ralph Lauren
09.2021 - 07.2022
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Grew the wholesale menswear business in Scandinavia & Baltic's, exceeding targets (+19% FW22, +10% SP23).
- Drove forecasting, budget planning, and B2B re-orders.
Merchandiser Polo Menswear Wholesale (Outerwear, RLX, Swim, Big & Tall)
Ralph Lauren
10.2018 - 09.2021
- Directed merchandising & planning across EMEA, APAC, LATAM and Travel Retail.
- Focused on assortment building, sales forecasting, inventory optimization, and cross-regional product strategy.
- Delivered presentations to 150+ stakeholders and partnered globally with production, marketing, merchandising and sales team.
Assistant Buyer Polo Menswear DTC
Ralph Lauren
02.2017 - 10.2018
- Managed buying/allocations for all sportswear categories across DTC EMEA.
- Conducted trend analysis, KPI tacking.
Menswear Manager
Ralph Lauren
10.2010 - 02.2017
- Responsible for a team of five sales associates.
- Increased and consistently exceeded sales targets YoY.
- Winner of Best Performing store in Europe in 2016.
Education
IHM Business School
Stockholm, Sweden 04.2001 -
High School Diploma -
Sven Erikson University
Borås, Sweden 04.2001 -
Skills
Strategic planning
Merchandise planning
Client relationship management
Product knowledge
Analytical skills
Sales planning
Cross-Functional Collaboration
Software
SAP
D365
PowerBi
GFE
Timeline
Sales Manager EMEA – Ecommerce accounts, Nordics and Middle East
Canada Goose International AG
01.2024 - Current
Account Executive Nordics, Eastern Europe and Turkey
Canada Goose International AG
08.2022 - 01.2024
Key Account Manager Polo Menswear Wholesale Scandinavia and Baltic's
Ralph Lauren
09.2021 - 07.2022
Merchandiser Polo Menswear Wholesale (Outerwear, RLX, Swim, Big & Tall)
Ralph Lauren
10.2018 - 09.2021
Assistant Buyer Polo Menswear DTC
Ralph Lauren
02.2017 - 10.2018
Menswear Manager
Ralph Lauren
10.2010 - 02.2017
IHM Business School
04.2001 -
High School Diploma -
Sven Erikson University
04.2001 -