Open To Work
Wilson Rufino
B2B Sales Hunter
Zurich
Summary
Strategic Enterprise SaaS and AI sales professional with over 10 years of experience in new business acquisition and enterprise account development. Expertise in building multi-million CHF pipelines and translating AI and cloud technologies into business outcomes. Excels in fast-paced environments, adapting to changes while delivering high-quality results under pressure.
Overview
11
11
years of professional experience
1
1
Certification
Work History
CX & Digital Strategy Advisor
Freelance
Zurich
01.2025 - Current
- Guided clients in developing digital strategies that enhanced customer interactions.
- Developed tailored solutions that addressed specific client needs and enhanced overall satisfaction.
- Advised clients on strategic planning and operational improvements to optimize performance.
- Analyzed market trends to inform client decision-making processes.
Enterprise Account Executive
Genesys Cloud
Zurich
01.2025 - 12.2025
- Enterprise CX Solutions Switzerland
- Developed strategic account plans that strengthened client relationships and drove engagement.
- Collaborated with cross-functional teams to tailor solutions that addressed specific customer needs.
- Conducted product demonstrations that highlighted platform capabilities and facilitated informed decision-making.
Enterprise Sales Specialist
Microsoft
Zurich
01.2021 - 12.2024
- Business Applications & Power Platform
- Developed strategic sales plans that increased enterprise customer engagement by aligning solutions with client needs.
- Conducted product demonstrations that effectively showcased tailored solutions, addressing specific business needs.
- Collaborated with cross-functional teams to streamline processes and enhance overall customer experience.
Enterprise Account Executive
Oracle Cloud
Zurich
01.2019 - 12.2020
- Managed strategic relationships with enterprise clients to enhance customer satisfaction.
- Created cloud-based AI solutions to address client-specific challenges
- Facilitated product demonstrations and training sessions for key stakeholders.
- Collaborated with cross-functional teams to address client needs and improve solutions.
Business Development Manager
FLYERALARM
Zurich
01.2017 - 12.2019
- E-Commerce Expansion: Scaled database growth by +234% via influencer-led and performance marketing; secured 3 strategic local partnerships to anchor market presence.
- Multichannel Authority: Accelerated brand reach with triple-digit growth across Google Search (+449%), Meta (+388%), LinkedIn (+324%), and XING (+137%).
- Marketing Automation: Served as SFMC (Salesforce) Key User, implementing automated nurture journeys that generated +75% qualified leads and +50% store appointments.
- Revenue Optimization: Grew total order volume by +233% and optimized average order value to CHF 300 through targeted cross-sell and up-sell strategies.
- Cross-Functional Delivery: Managed end-to-end SLA compliance and service quality by synchronizing design, production, and logistics workflows.
Corporate Account Manager
Hertz Europe
Dublin
01.2016 - 12.2016
- Top Performer (EMA HQ): Delivered 131%+ average quota attainment, consistently ranking among the top sales representatives at the EMA headquarters.
- Corporate Acquisition: Achieved a 40% lead-to-close conversion rate on high-value corporate accounts, specializing in enterprise fleet and mobility programs.
- Commercial Lifecycle Management: Orchestrated the full lifecycle for resellers and corporate clients, optimizing solutions to reduce travel spend while increasing total contract value.
Sales Representative
Lufthansa Group
Dublin
01.2015 - 12.2015
- Premium Partner & Loyalty Support: Delivered high-touch sales and advisory for top-tier travel agencies and loyalty clients across DACH and Portugal, representing Lufthansa Group and Star Alliance.
- Complex Solution Engineering: Managed sophisticated round-the-world and multi-leg itineraries, driving incremental revenue through premium upgrades and ancillary services.
- Performance & Collaboration: Consistently exceeded sales and service KPIs within a high-pressure, multilingual, cross-functional environment.
Education
Bachelor of Engineering -
Print & Media Technology
Frankfurt am Main, GermanySkills
- Digital strategy
- Customer experience
- Strategic planning
- Market analysis
- Data analysis
- Account management
- Relationship building
Personal Information
Nationality: Portuguese
Certification
- Microsoft Azure AZ-900
- Microsoft Dynamics 365 Fundamentals (MB-910)
- Oracle Cloud Infrastructure Certificate
- Google Digital Marketing & E-Commerce Certificate
- MEDDPICC Sales Methodology
Permit
Swiss Permit C
Languages
Portuguese
Native
Native
English
Proficient (C2)
C2
German
Proficient (C2)
C2
Spanish
Intermediate (B1)
B1
French
Elementary (A2)
A2
Accomplishments
Microsoft “Digital Sales of the Quarter” Award (FY22) – Dynamics Sales Team (Germany)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
RemoteHybridTimeline
CX & Digital Strategy Advisor
Freelance
01.2025 - Current
Enterprise Account Executive
Genesys Cloud
01.2025 - 12.2025
Enterprise Sales Specialist
Microsoft
01.2021 - 12.2024
Enterprise Account Executive
Oracle Cloud
01.2019 - 12.2020
Business Development Manager
FLYERALARM
01.2017 - 12.2019
Corporate Account Manager
Hertz Europe
01.2016 - 12.2016
Sales Representative
Lufthansa Group
01.2015 - 12.2015
Bachelor of Engineering -
Print & Media Technology