Xavier Ligero
La Neuveville
Summary
Dedicated Sales & Product Development Executive, recognized for building strong working relationships with clients, buyers and suppliers. Skillful in identifying trends, structuring dynamic sales teams and developing and implementing strategies to elevate brand.
Loyal and rigorous.
Strong motivator through exemplary leadership.
Overview
19
19
years of professional experience
Work History
Vice President of Sales
Compagnie des Montres Longines Francillon SA
03.2021 - 12.2023
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
- Worked with board of directors to facilitate creation and adoption of updated governance policy.
- Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate [Product or Service] benefits.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Head of Product Development
Compagnie des Montres Longines Francillon S.A.
10.2014 - 02.2021
- Lead the Product Management team (6 Product Managers and 2 Designers)
- Oversee the development and management of the product’s roadmap based on the adopted strategies and vision
- Close collaboration with the engineering, design, marketing, sales, and other departments
- Identify opportunities that lead to the growth of the product through innovation while still maintaining the fundamental business goals/priorities
- Constant market visits to be aware of the trends, needs and realities of the field Competitive intelligence, benchmarking and customer experience management
- Development of the suppliers network in Switzerland, Europe and Asia
- Product presentation to the Group and brand Management, press, customers and colleagues
- Collaboration with the logistics team, sales and marketing for the products launch/availability
- Profitability maintenance through the costs control, products options and factors
- Price monitoring for all collections
- Budget department management (investments, contracts, salaries)
Regional Sales Manager
Compagnie des Montres Longines Francillon S.A.
07.2011 - 10.2014
- Achieve regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
- Sales Manager for the subsidiaries of Spain, Mexico and Panama
- Sales Manager for the Official Distributors of Portugal and all Latin America
- Define, follow and achieve the sales objectives
- Promote the brand in accordance with positioning defined by Corporate guidelines
- Collect and analyze information about markets performance, new tendencies and needs, competitor activities, to guarantee that sales strategies are updated, identifying and carrying out the most appropriate corrective actions
- Organizing International sales seminars to present and explain the company strategies
- Organizing and managing commercial reporting systems, in accordance with headquarters guidelines; in coordination with the Head of Sales (Vice President) and the President
- Welcoming clients during the International Jewelry and Watches Show, Baselworld, and the different International events of the brand like Roland Garros, Royal Ascot, Prix de Diane, etc.
Key Account Manager
Longines, Swatch Group SPAIN
06.2007 - 07.2011
- Key Account Manager for the Spanish main clients (El Corte Ingles, Aldeasa, Ideal, Maya, etc.)
- Sales Representative for Madrid, Castilla La Mancha, Andalusia, Canary Islands and Gibraltar
- Create sales forecasts to target daily, monthly and yearly objectives
- Analyze sales and customer data to identify trends and opportunities for increased profitability.
- Retailers visits and follow-up of the orders, statistics, after sales service, marketing and merchandising
- Preparation and presentation of Trainings and formation classes for sales people (history of the brand, product, selling points and marketing strategy)
- Welcoming clients during the International Jewelry and Watches Show, Baselworld and the different International events of the brand like Roland Garros, CSIO Barcelona, product launching, etc.
Sales Coordinator
Compagnie des Montres Longines Francillon S.A.
02.2005 - 06.2007
- Assistance to the Regional Sales Manager for Latin America and the Iberian Peninsula
- Keep detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service
- Coordination with the different departments and follow-up of the orders, shipments, after sales service, statistics, marketing and merchandising
- Welcoming clients during factory visits Baselworld
- Support for the organization of events in the different markets
- Various correspondence, conference calls with all partners in French, Spanish and English
- Occasional markets visits
Education
Brevet Fédéral De Spécialiste En Gestion De PME - Business Management
CEFCO
Neuchâtel, Switzerland2021
High School Diploma -
Ecole Supérieure De Commerce De Neuchâtel
Neuchâtel, SwitzerlandSkills
- Expert in international business development and business environment
- Extensive knowledge in the development of watchmaking products
- Combine marketing and sales with technical watchmaking knowledge
- At ease with different cultures
- Strong Interpersonal and communication skills
- Fluent in french, english, spanish and portuguese
Accomplishments
- Lead & supervise a department of more than 80 staff members
- Lead interdepartmental projects for the development of new additional business and implementation of a new precision certification
- Development and deployment of the selective distribution strategy
- Development and implementation at international level of a new sales analysis tool
- Increase of the sales to domestic end consumer during COVID-19 pandemic
Languages
French
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Portuguese
Advanced (C1)
German
Elementary (A2)
Italian
Beginner (A1)
Interests
Art: music (record collector), reading, dancing
Sport: Dancing Elite level with Swiss & International trophies, cycling, running.
Timeline
Vice President of Sales
Compagnie des Montres Longines Francillon SA
03.2021 - 12.2023
Head of Product Development
Compagnie des Montres Longines Francillon S.A.
10.2014 - 02.2021
Regional Sales Manager
Compagnie des Montres Longines Francillon S.A.
07.2011 - 10.2014
Key Account Manager
Longines, Swatch Group SPAIN
06.2007 - 07.2011
Sales Coordinator
Compagnie des Montres Longines Francillon S.A.
02.2005 - 06.2007
Brevet Fédéral De Spécialiste En Gestion De PME - Business Management
CEFCO
High School Diploma -
Ecole Supérieure De Commerce De Neuchâtel
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